Today, Spin Master Corp. entered into an underwriting agreement for its initial public offering of 12,225,000 subordinate voting shares at a price of C$18.00 per subordinate voting share for aggregate gross proceeds of C$220,050,000. Spin Master filed a supplemented post-receipt pricing prospectus dated July 22, 2015, in respect of the offering with the securities regulatory authorities in each of the provinces of Canada.
Roughly a week after its launch, Little Charmers: Sparkle Up has taken the No. 1 spot for downloaded iPad apps in the App Store on iTunes across the U.S. and Canada. The first app for the Little Charmers brand, Little Charmers: Sparkle Up is a free download for tablets and smartphones that will be available on Amazon and Google Play this month. So far, it has garnered more than 100,000 downloads in the U.S. and Canada.
Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.
by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant
Smart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.
Spin Master Ltd. has partnered with Autism Speaks in the U.S. and Canada to raise funds for the organization through the sale of Kinetic Sand. The company will also explore the positive benefits that play skills and social experiences may have for children with autism spectrum disorders (ASDs).
There’s no denying that Jurassic World and its Indominus Rex roared into the North American International Toy Fair in a big way this year. There are figures and role play and plush (oh, my!) and so much more inspired by the upcoming film—and they’re all really exciting. But, as a big prehistoric fanatic myself, I was excited to see that dinosaurs themselves were quite trendy this year (Finally! The world is catching on!), even if they won’t be appearing in a major motion picture later this spring.
The Strong and Spin Master are collaborating on a collection of archival materials related to the history of Spin Master. The Strong will be the sole repository for Spin Master’s collections, including toys and other artifacts of play produced by the company over time. The two organizations will also explore creating interactive exhibit experiences based around one or more of Spin Master’s products or brands. [Read more...]
Tech toys that make you feel cooler than Marty McFly were in abundance at the North American International Toy Fair this week, such as robots that imitate your movements and a Segway-like device that tracks your thoughts. But not all of the toys at the Jacob K. Javits Center were reminiscent of what Captain Kirk probably played with as a child. There were also some stellar construction sets, high-quality hand puppets, and wooden toys that make you say, “wow.” Classic play is not dead, and not all quality toys require a microchip. Some of the most innovative new products for kids feature little to no tech at all. Here are our favorite low-tech new toys from Toy Fair: [Read more...]