Spin Master and NASCAR Teamed Up for Win a Ride to School Sweepstakes

May 9, 2013 By Leave a Comment

ClientOn April 26, 
Spin Master Ltd. teamed up with legendary NASCAR driver Carl Edwards to bring the opportunity of a lifetime to Christopher Wooten, the lucky winner of this year’s Win a Ride to School Sweepstakes.

For Spin Master’s sweepstakes, children ages 5 to 17 throughout the U.S. were invited to enter online to win a free ride to school from Carl Edwards in a street-legal 2-seater version of his #99 Fastenal Ford Fusion car. With thousands of entries in the competition, Wooten was selected as the lucky recipient.

“It was definitely the coolest thing I have ever done.,” Wooten said. “I think we got some interesting looks along the way that morning. I was hoping no one was gonna wreck in front of us because we’d go by and they would be looking out the window to our side and not paying any attention to the road. I have never done anything close to what we did today, and it was such an incredible experience.”

Spin Master and NASCAR Team Properties have a multi-year, exclusive licensing agreement where children of all ages have been able to play and race like all of the pros with replica vehicles, play sets, and remote control items.

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Air Hogs Takes to the Skies in For Lauderdale Air Show

April 19, 2013 By

jasonNewburgAir Hogs, announced the exclusive toy sponsorship of the Fort Lauderdale Air Show, April 20-21. The legendary Jason Newburg, who will be performing in the show, will pilot a full-sized version of the Air Hogs Sky Stunt R/C plane. After watching Jason and his tumultuous performance, guests will be able to meet the pilot himself at the Air Hogs Flight School Tent, where he’ll be stopping by for interviews, autographs, and photo opportunities on Saturday, April 20 from 3 to 4 p.m.

Visitors will be able to test out their own piloting skills in the Air Hogs Flight School where they can earn their own official Air Hogs Helicopter pilot wings with never-before-seen helicopters before they hit store shelves. Additionally, fans will be able to enter a draw to take home the entire Air Hogs product line to bring the fun and excitement of Air Hogs to their own backyard.

The 2013 Lauderdale Air Show will feature a diverse line up of military aircraft demonstrations, low altitude flyovers, parachute team jumps, civilian aerobatic performances that will soar over the oceanfront in Fort Lauderdale Beach. The Air Hogs tent is located at Sunrise Blvd and A1A and is open Saturday and Sunday, April 20 and 21, from 9 a.m. to 5 p.m. and Jason will be performing in the Lauderdale Air Show, piloting the Air Hogs Sky Stunt plane, throughout the weekend.

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Temple Run Wins Nickelodeon Kids’ Choice Award, Unveils New Licensing Partnerships

April 1, 2013 By

Dimensional Branding Group (DBG), the licensing agency for Imangi Studios, announced today that Temple Run has won Nickelodeon’s annual Kids’ Choice Award for Favorite App. Temple Run beat Angry Birds, Fruit Ninja, and Minecraft for the award.

Nickelodeon said more than 387 million votes were cast online in more than 22 countries, in 20 categories, spanning film, television, books, music, and sport for the stunt-filled annual award show.

More then just a game, Dimensional Branding has extended the Temple Run brand to include children’s sleepwear by Komar, digital comics with Ape Entertainment, and card and board games with Spin Master, among other licensing partnerships.

Filed Under: Awards, Licenses, News Tagged With: , , , , , , , ,

COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

March 5, 2013 By

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]

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Spin Master Takes the Board Out of Games, Rises to No. 3 in Category

March 1, 2013 By

Spin Master Games is the No. 3 Games Manufacturer in Annual 2012, according to The NPD Group, and has recently acquired the worldwide rights to Perplexus.

Spin Master will be releasing a slate of new games for fall, including Perplexus Rookie, Perplexus Epic, Boom Boom Balloon, Hedbanz Act Up, and Logo Party.

For more information, visit www.spinmastergames.com.

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Spin Master, DreamWorks Animation Take Flight with Global Licensing Relationship for DreamWorks Dragons Franchise

February 20, 2013 By

Spin Master Ltd. and DreamWorks Animation SKG, Inc. have entered into an exclusive licensing relationship. Spin Master will serve as the worldwide master toy licensee for the DreamWorks Dragons slate of upcoming franchise properties, which includes a television series and a sequel to the original film.

Spin Master previously served as master toy partner for How to Train Your Dragon, released globally in 2009, and this fall will debut a toy line inspired by last year’s debut of Cartoon Network’s DreamWorks Dragons: Riders of Berk, which features the original voice cast from the feature film.

Now kids everywhere will be able to step into the world of Vikings and dragons with a line of immersive and imaginative toys inspired by DreamWorks Dragons: Riders of Berk.

How to Train Your Dragon 2 is set for release on July 20, 2014.

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The Unexpected Journey Comes to Boardgames

February 20, 2013 By

Spin Master and Warner Bros. Consumer Products have teamed up to create Stratego—The Hobbit: The Desolation of Smaug game based on The Hobbit Trilogy, including the blockbuster The Hobbit: An Unexpected Journey, as well as the second and third films, The Hobbit: The Desolation of Smaug and The Hobbit: There and Back Again, productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures.

Created for kids ages 8 and up, Stratego—The Hobbit: The Desolation of Smaug combines Classic Stratego battlefield strategy with the world of The Hobbit Trilogy for two ways to play. On one side of the game board, players can enjoy original Stratego play with detailed artwork from The Hobbit Trilogy. On the other side, players can take on the role of Bilbo Baggins and The Company of Dwarves to find a way to escape from Mirkwood. Alternatively, players can play as Spiders, Wargs and Orcs to keep Bilbo and the Dwarves trapped forever.

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Spin Master Ltd. Acquires Key Brands from Wild Planet

November 26, 2012 By

Spin Master Ltd., one of the world’s leading children’s toy and entertainment companies, has acquired the worldwide rights to Wild Planet’s Hyper Dash and Spy Gear brands. Intrepid Investment Bankers LLC acted as exclusive financial advisor to Wild Planet in connection with this transaction.

Spy Gear and Hyper Dash all have proven track records and will provide new and sustainable growth for the company.

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Spin Master Ltd. Wins Would You Rather…? Infringement Lawsuit

November 9, 2012 By

Spin Master Ltd. and its licensors, Justin Heimberg and David Gomberg, the authors of the best-selling Would You Rather…? series of books have announced that a Los Angeles jury unanimously found yesterday that Zobmondo!! Entertainment LLC and its owner Randall Horn are liable for willfully infringing Spin Master Ltd.’s Would You Rather…? trademark.

After a two week trial, the jury reached a verdict awarding Spin Master Ltd. $5.1 million in compensatory damages. The jury also awarded an additional $3.5 million in punitive damages after finding that Zobmondo acted with malice, oppression, or fraud. In so doing, the jury affirmed the validity of Spin Master Ltd.’s Would You Rather…? trademark.

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Spin Master’s Nascar Bashers to Race at the O’Reilly Auto Parts Challenge

October 24, 2012 By

Nascar Bashers will sponsor Nationwide Series driver Cole Whitt in the JR Motorsports No. 88 car at the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth, Texas. The Bashers car will run the O’Reilly Auto Parts Challenge on November 3 at the Texas Motor Speedway in Fort Worth.

Bashers make kids feel like part of the action like never before, with crashes and radical car transformations. All Bashers explode on impact, and each car wrecks with a different transformation. After the crash, kids can reassemble the cars and are ready to race again in seconds.

In a multi-year, exclusive licensing agreement between Spin Master and Nascar, children of all ages will be able to play and race like the pros with replica vehicles, play sets, action figures, remote control items, and more. Additional products include 1:24 scale R/Cs by Spin Master’s Air Hogs brand as well as a line of Authentic 1:64 scale die cast Cars and Haulers, and Full Blast Pullback Vehicles.

Additionally, Spin Master is announcing the “Win a Ride to School” promotion, in which Nascar driver and Cartoon Network Hall of Game winner Carl Edwards will drive a lucky kid to school in a two-seater version of his No. 99 Fastenal Ford Fusion race car. Children aged 5 to 17 years old are eligible to win and can enter at www.winaride2school.com.

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