Toy Fair 2017


C2C Studios

Spin Master to Reveal Hatchimals on Hatch Day

hatch daySpin Master Corp. will unveil Hatchimals on Oct. 7, where consumers will be able to see and purchase the toy line for the first time at major retailers and on spinmaster.com.

Hatchimals integrate the company’s technology to bridge multiple play patterns. So far, Spin Master has only revealed the toy’s egg-shaped exterior publicly. Kids will be able to select the color and species of the Hatchimal egg, but what’s inside will only be revealed by holding and hatching the egg.

Spin Master, Cepia Sign Global Distribution Partnership

Spin Master Corp LogoSpin Master Corp. has acquired the exclusive global manufacturing and distribution rights for certain Cepia LLC product lines, including the relaunch of ZhuZhu Pets. The agreement also provides Spin Master the opportunity to negotiate the distribution rights to additional new products from Cepia’s Blue Whale Development. [Read more...]

Paw Patrol Roll Patrol Road Tour Begins in Toronto This Month

PawPatrolTourSpin Master’s Paw Patrol Roll Patrol Road Tour will make appearances in the Greater Toronto Area this weekend.

The fully interactive tour inspired by the animated series Paw Patrol toured the U.S. this summer, and is now heading to Canada. The tour features an 18-wheel semi-truck Paw Patroller to get fans excited about the two new segments launching this fall, Jungle Rescue and Roll Patrol. The tour will also provide photo opportunities for kids with the Paw Patrol pups Chase, Marshall, Skye, and Rubble. [Read more...]

Spin Master Gets Guinness World Records Title

20160712_C5843_PHOTO_EN_733130Spin Master set a Guinness World Record for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones, with participants in Toronto, New York, Los Angeles, and Mexico City. All of the participants collectively sketched a set of stairs.  [Read more...]

Spin Master Strengthens Central Eastern European Presence

bbc26a3b-c00e-421a-a4fe-de3431c9653cSpin Master has plans to expand its operations in Central Eastern Europe (CEE), and will begin trading in the region next year. The region includes Poland, Czech Republic, Slovakia, Hungary, and Romania. Spin Master will also assume distribution for the majority of its brands, such as Zoomer, Bunchems, Air Hogs, Meccano, and Paw Patrol, and will work closely with retailers in those countries. [Read more...]

Spin Master Expands Global Presence with Australian Subsidiary

Spin Master Corp. is forming an Australian subsidiary Spin Master Australia (Pty) Ltd. Spin Master Australia will begin trading in 2017 and will assume distribution for the majority of the company’s brands for Australia.

Based on NPD data, Spin Master was the fourth largest toy, games, and entertainment company in North America in 2015 and ranks in the top 10 globally based on Euromonitor data.

Spin Master has distributed product in Australia and New Zealand for over 15 years. Overseeing business operations will be Jacqui Webster, recently appointed as general manager, Australia and New Zealand, reporting into Derek Seidewand, vice president, International Sales. Prior to joining Spin Master, Webster held senior roles with Hasbro, Mattel, Paramount Pictures, and several international consumer packaged goods companies.

Spin Master Australia will be based in Sydney, NSW, and a warehouse location will be finalized in the coming months.

Spin Master Purchases Toca Boca, Sago Mini

Spin Master Corp LogoSpin Master has acquired the Toca Boca and Sago Mini companies from the Bonnier Group of Sweden. The transaction will close on May 2. Toca Boca has released 32 apps in 215 countries since its launch in 2011, and Sago Mini has released 16 apps that have been downloaded more than 13 million times. [Read more...]

Spin Master, Ducati Partner for Meccano Motorcycle

DucatiMonsterSpin Master Corp. has signed a global agreement with Ducati to create and market Meccano building set versions of Ducati motorcycles. The Ducati Monster 1200 S Build and Play features coil-spring suspension, multi-piece wheels, and real steering. It also has details such as a functioning kickstand and a side-mounted staggered shotgun exhaust.

The Ducati Monster 1200 S is now available at major retailers.

The Angry Birds Movie Enters Comprehensive Licensing Program

AngryBirdsThe comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.

Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]

Spin Master Purchases Etch A Sketch and Doodle Sketch

etch-a-sketchSpin Master acquired Etch A Sketch and Doodle Sketch brands from The Ohio Art Company. The purchase includes all brand-related patents, trademarks, tooling, and inventory for the brands. The company plans to bring new innovation and an increase to the distribution in global sales and partnership networks.

The announcement follows on Spin Master’s recent purchase of Editrice Giochi SLR and Cardinal Games last year.