Spin Master set a Guinness World Record for Most People Drawing on an Etch A Sketch Globally at the Same Time. The record attempt spanned nations and time zones, with participants in Toronto, New York, Los Angeles, and Mexico City. All of the participants collectively sketched a set of stairs. [Read more...]
Spin Master has plans to expand its operations in Central Eastern Europe (CEE), and will begin trading in the region next year. The region includes Poland, Czech Republic, Slovakia, Hungary, and Romania. Spin Master will also assume distribution for the majority of its brands, such as Zoomer, Bunchems, Air Hogs, Meccano, and Paw Patrol, and will work closely with retailers in those countries. [Read more...]
Spin Master Corp. is forming an Australian subsidiary Spin Master Australia (Pty) Ltd. Spin Master Australia will begin trading in 2017 and will assume distribution for the majority of the company’s brands for Australia.
Based on NPD data, Spin Master was the fourth largest toy, games, and entertainment company in North America in 2015 and ranks in the top 10 globally based on Euromonitor data.
Spin Master has distributed product in Australia and New Zealand for over 15 years. Overseeing business operations will be Jacqui Webster, recently appointed as general manager, Australia and New Zealand, reporting into Derek Seidewand, vice president, International Sales. Prior to joining Spin Master, Webster held senior roles with Hasbro, Mattel, Paramount Pictures, and several international consumer packaged goods companies.
Spin Master Australia will be based in Sydney, NSW, and a warehouse location will be finalized in the coming months.
Spin Master has acquired the Toca Boca and Sago Mini companies from the Bonnier Group of Sweden. The transaction will close on May 2. Toca Boca has released 32 apps in 215 countries since its launch in 2011, and Sago Mini has released 16 apps that have been downloaded more than 13 million times. [Read more...]
Spin Master Corp. has signed a global agreement with Ducati to create and market Meccano building set versions of Ducati motorcycles. The Ducati Monster 1200 S Build and Play features coil-spring suspension, multi-piece wheels, and real steering. It also has details such as a functioning kickstand and a side-mounted staggered shotgun exhaust.
The Ducati Monster 1200 S is now available at major retailers.
The comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.
Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]
Spin Master acquired Etch A Sketch and Doodle Sketch brands from The Ohio Art Company. The purchase includes all brand-related patents, trademarks, tooling, and inventory for the brands. The company plans to bring new innovation and an increase to the distribution in global sales and partnership networks.
The announcement follows on Spin Master’s recent purchase of Editrice Giochi SLR and Cardinal Games last year.
By Reyne Rice, trend hunter and thought leader, CEO ToyTrends
The latest and greatest innovations rocked the tech world at the annual Consumer Electronics Show, held in Las Vegas from Jan. 6-9. Trade guests viewed the latest virtual reality headsets; flew unmanned systems and drones; test-drove the newest automotive vehicles with built-in enhanced entertainment and digital connectivity for kids and families; and marveled at the enhanced 4-D TV and home entertainment systems. Hands-on experiences and product testing dominated the crowded show floor as global exhibitors showcased their newest launch products, services, apps, and devices. [Read more...]
Build-A-Bear Workshop Inc. and Spin Master Corp. have partnered to make, market, and distribute a line of craft activity products. Spin Master will also allow children to stuff their furry friends from home to introduce another dimension to the Build-A-Bear Workshop experience. The line will launch in multiple markets next fall with plans to rollout globally in 2017.
The Spin Master agreement comes on the heels of several outbound licensed product deals for Build-A-Bear Workshop signed in North America, including Clever Cookie iced and mini cookies; Chasing Fireflies premium children’s clothing and costumes; a Jakks Pacific Inc. co-branded MiWorld playset assortment, and more.
Spin Master has completed the previously-announced acquisition of 100% of Cardinal Industries, one of the oldest privately-held game and puzzle companies in the United States. This makes Spin Master the second-largest games company in the U.S.
The purchase price was satisfied by $50 million in cash. Spin Master will also pay up to an additional $19.5 million over five years based on Cardinal’s EBITDA. The acquisition was financed through Spin Master’s existing credit facility.