China Toy Fair


Jeffrey Dunn Named President and CEO, Sesame Workshop

sesame-workshopVincent Mai, chairman of the board of trustees of Sesame Workshop, announced today the appointment of Jeffrey Dunn as president and CEO of Sesame Workshop, effective September 29. Dunn, formerly the president and CEO of Hit Entertainment, will succeed Mel Ming, who announced his retirement earlier this year.

Dunn currently serves as a 2014 Advanced Leadership Initiative Fellow at Harvard University with a focus on media and education. Previously, he served as president and CEO of Hit Entertainment from 2008 until 2012. Before joining Hit, Dunn served as group COO of the Nickelodeon Networks group and the president of Nickelodeon Film and Enterprises, where, among other things, he built Nickelodeon’s international networks business and oversaw the growth of Blue’s Clues, SpongeBob SquarePants, and Dora the Explorer into three of the world’s largest licensed property brands.

Exclusive SpongeBob SquarePants Plush Available at Macy’s this Holiday Season

MacysSpongeBobSpongeBob SquarePants will serve as Macy’s 2014 Holiday Ambassador, according to Macy’s Parade & Entertainment Group and Nickelodeon. Kicking off this November, an exclusive SpongeBob talking plush with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and at macys.com, as part of the Macy’s collectible plush program that runs through December 31.

The holiday plush has become a Macy’s tradition and a coveted collector’s item. The SpongeBob SquarePants plush features SpongeBob’s laugh, as well as quotes such as, “Did you know you were my best friend?” and “I’m ready, I’m ready, I’m ready.”

Nickelodeon Suites Resort Hosts Power Rangers Weekends in February

PowerRangersSuperMegaforceNickelodeon Suites Resort will host Power Rangers weekends with two Power Rangers Super Megaforce-themed celebrations on February 14 to 17 and February 21 to 23. These weekends include activities for guests such as a super-charged Power Rangers lunch, featuring training sessions with all five Power Rangers; up close and personal meet and greets; Power Rangers-themed activities and crafts; and a sneak peek screening of an all-new episode of Power Rangers Super Megaforce.

In addition to the Power Rangers, SpongeBob SquarePants, Dora the Explorer, and the Teenage Mutant Ninja Turtles will be on-hand to celebrate these weekends with meet and greets, live shows, games, and prizes.

Guests can book a Power Rangers Super Megaforce weekend stay by visiting NickHotel.com/Power-Rangers.

Crayola and Nickelodeon Renew Licensing Partnership

Crayola-LogoNickelodeon and Crayola have announced a multi-year renewal of their licensing partnership to develop products based on the network’s preschool hit animated series. Under the social expressions agreement, Crayola will develop and produce Color Wonder Markers, Giant Coloring Pages, and Coloring and Activity Books for Dora the Explorer, Bubble Guppies,Go, Diego, Go!, Team Umizoomi, SpongeBob SquarePants, and Teenage Mutant Ninja Turtles. The new Nickelodeon and Crayola products will be available at mass retailers this fall.

 

 

Build-A-Bear Workshop Meets Bikini Bottom with New SpongeBob SquarePants Collection

Build-A-Bear Workshop, the interactive entertainment retailer of customizable stuffed animals, announced a new relationship with Nickelodeon to bring the animated series, SpongeBob SquarePants, to Build-A-Bear Workshop. Beginning May 17, the company will offer make-your-own SpongeBob and Patrick at Build-A-Bear Workshop stores throughout North America and online at buildabear.com. SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis.

Build-A-Bear Workshop stores nationwide will be celebrating the arrival of SpongeBob with a series of special events from May 17 through May 19. Guests will be encouraged to dress up in their favorite SpongeBob-themed apparel. Additionally, guests who purchase a SpongeBob or Patrick plush will receive a free paper pineapple hat while making one of these new furry friends.

Guests can dress their SpongeBob and Patrick plush in a variety of clothing and accessories, including SpongeBob’s Pirate Costume, Patrick’s Pirate Costume, Pineapple House, and SpongeBob SquarePants Song Sound Chip.

Additionally, any furry friend can dress up in SpongeBob PJ Pants and SpongeBob T-Shirt to join the Bikini Bottom fun.

VTech to Offer Downloadable Nickelodeon Episodes on InnoTab 2

VTech Electronics North America, LLC, is partnering with Nickelodeon to bring a number of animated series to the InnoTab 2. Beginning late August, episodes of Nickelodeon’s hit animated series including Dora the Explorer, SpongeBob SquarePants, and Bubble Guppies, will be available for download from VTech’s Learning Lodge Navigator.

The InnoTab 2 learning tablet gives kids ages 3 to 9 their own 5-inch touch-screen tablet with free onboard activities to get them started, and a new rotatable digital camera and video recorder. This sleek and durable toy also comes equipped with a tilt sensor, photo viewer, video player, MP3 music player, e-reader, art studio, microphone and more. The InnoTab 2 also features 2GB of onboard memory and an expandable SD card slot for up to 32GB more storage capacity.

Nickelodeon videos will be sold in bundles of three episodes and individually. Starting in October, the videos will also be available for download on VTech’s original InnoTab. The InnoTab 2 hits store shelves in mid-August.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

“Absorbent: A SpongeBob Exhibit” Set to Open in Moscow

SpongeBob SquarePants is headed to Moscow, announced Nickelodeon Russia, a unit of Viacom International Media Networks. “Absorbent: A SpongeBob Exhibit” is a modern art exhibition presented by Nickelodeon in partnership with Beeline. This exhibit will be free of charge for visitors, and will run September 16 through October 2 at the Flacon Design Plant in Moscow.

“Absorbent” is Russia’s first interactive SpongeBob exhibition. Visitors will experience how the Nickelodeon character has influenced fashion, culture, and modern media. In addition to the fashion and art installations, the exhibit will include a multimedia zone.

[Read more...]

The Results Are In For What’s Hot With Kids Today

Justin Bieber topped the list when The NPD Group, as part of its Kids Industry Data Service (KIDS), asked “what would the kids you know say is the hottest new thing these days?” in May. Mentions included celebrities, movies, television shows, toys, games, hobby, sports, web sites, brands, and retail stores. NPD compiled 2,095 mentions for kids ages 0-14. The results were:

  1. Justin Bieber (10 percent)
  2. Nintendo Wii (2 percent)
  3. Dora The Explorer (2 percent)
  4. Xbox 360 (2 percent)
  5. Cars: The Movie/ Cars 2 (2 percent)
  6. iPad (2 percent)
  7. SpongeBob SquarePants (2 percent)
  8. Disney (2 percent)
  9. Video games (2 percent)
  10. Thor (1 percent)

Bieber also topped the list in the same survey conducted in February, with 14 percent. The NPD Group’s Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14, across product categories, with an emphasis on licenses and brands. Each month, the service asks an open-ended, unaided question designed to provide insight into what is hot with kids today.

Nickelodeon and Wiley to Release Dora the Explorer Cookbook

Nickelodeon Consumer Products (NCP) and Wiley have announced that they are partnering to publish Dora and Diego Let’s Cook, a children’s cookbook based on Nickelodeon’s Dora the Explorer series. The cookbook will include 50 recipes featuring the the show’s characters, words and phrases in Spanish, Kid Help icons denoting the steps in recipes where children can help, and nutrition and safety information for children.

The book will be released in August and will retail for $16.95. The book is the first of two Nickelodeon-branded children’s cookbooks and will be followed by a SpongeBob SquarePants cookbook in fall 2011.

NCP also recently announced a licensing agreement with Allstar Products Group to produce SpongeBob SquarePants and Dora the Explorer Snuggie Blankets, Bendaroos building sticks, and Touch N’ Brush Hands Free Toothpaste Dispensers.