Free Comic Book Day Scheduled for May 2

On May 2, Free Comic Book Day (FCBD) will be celebrated at comic book specialty shops across the U.S., Canada, and worldwide. More than 5.6 million comic books will be given away for free to anyone who goes to one of the 2,300 participating comic book shops.

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Q&A with Mattel: Social Media, 3-D Printing, and More

logo_Mattel logoThe Toy Book (TTB): In what new ways are you using social media to correspond directly with consumers?

Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.

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Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

Diamond Select Toys Introduces 18 Products, Five Licenses in Time for Toy Fair

Feb9.SpongebobDiamond Select Toys has unveiled 18 new products in time for the North American International Toy Fair in New York City, with five new licenses, including Comic Book Men, Predator, The Nightmare Before Christmas, SpongeBob SquarePants, and Valiant Comics. Products include Marvel Select Ant-Man Movie Action Figures, the Nightmare Before Christmas Jack and Sally Coffin Doll Set, Teenage Mutant Ninja Turtles Minimates Series 2 Foil Bag Counter Display, themed bottle openers, and more.

Sakar to Introduce New Sesame Street, Nickelodeon, and Peanuts Electronics

Sesame StreetUnder a new licensing deal with Sesame Workshop, Sakar International will launch a new line of Sesame Street electronic products and accessories this spring. The company will preview the new line at the North American International Toy Fair in New York City. [Read more...]

Alex Brands Enters Licensing Agreement with Nickelodeon

AlexBrands Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market a broad array of products based on popular characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles.

The multi-year agreement covers multiple brands from Alex Brands including Alex Toys and Shrinky Dinks, as well as product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products during North American International Toy Fair, which runs from February 14 to 17 at the Jacob K. Javits Convention Center. The items will be available to consumers starting late summer.

The Little Gym Partners with Nickelodeon, Creates SpongeBob Parties

TheLittleGym.logoSpongeBob SquarePants, the animated character from Nickelodeon, is coming out from his pineapple home for birthday parties at The Little Gym, a national gym designed for children ages six months to 12 years. The company is developing the curriculum for the parties in partnership with Nickelodeon.

As kids go on an undersea adventure inside their local The Little Gym, they will engage with characters such as Patrick, Squidward, and Mister Krabs in an interactive and imaginative story designed to get them moving, climbing, and tumbling.

The Little Gym has offered Awesome Birthday Bash parties since 2012. Each party features age-appropriate games, music, and fun activities led by trained instructors, and The Little Gym team handles both setup and cleanup.

Jeffrey Dunn Named President and CEO, Sesame Workshop

sesame-workshopVincent Mai, chairman of the board of trustees of Sesame Workshop, announced today the appointment of Jeffrey Dunn as president and CEO of Sesame Workshop, effective September 29. Dunn, formerly the president and CEO of Hit Entertainment, will succeed Mel Ming, who announced his retirement earlier this year.

Dunn currently serves as a 2014 Advanced Leadership Initiative Fellow at Harvard University with a focus on media and education. Previously, he served as president and CEO of Hit Entertainment from 2008 until 2012. Before joining Hit, Dunn served as group COO of the Nickelodeon Networks group and the president of Nickelodeon Film and Enterprises, where, among other things, he built Nickelodeon’s international networks business and oversaw the growth of Blue’s Clues, SpongeBob SquarePants, and Dora the Explorer into three of the world’s largest licensed property brands.

Exclusive SpongeBob SquarePants Plush Available at Macy’s this Holiday Season

MacysSpongeBobSpongeBob SquarePants will serve as Macy’s 2014 Holiday Ambassador, according to Macy’s Parade & Entertainment Group and Nickelodeon. Kicking off this November, an exclusive SpongeBob talking plush with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy’s stores and at macys.com, as part of the Macy’s collectible plush program that runs through December 31.

The holiday plush has become a Macy’s tradition and a coveted collector’s item. The SpongeBob SquarePants plush features SpongeBob’s laugh, as well as quotes such as, “Did you know you were my best friend?” and “I’m ready, I’m ready, I’m ready.”

Nickelodeon Suites Resort Hosts Power Rangers Weekends in February

PowerRangersSuperMegaforceNickelodeon Suites Resort will host Power Rangers weekends with two Power Rangers Super Megaforce-themed celebrations on February 14 to 17 and February 21 to 23. These weekends include activities for guests such as a super-charged Power Rangers lunch, featuring training sessions with all five Power Rangers; up close and personal meet and greets; Power Rangers-themed activities and crafts; and a sneak peek screening of an all-new episode of Power Rangers Super Megaforce.

In addition to the Power Rangers, SpongeBob SquarePants, Dora the Explorer, and the Teenage Mutant Ninja Turtles will be on-hand to celebrate these weekends with meet and greets, live shows, games, and prizes.

Guests can book a Power Rangers Super Megaforce weekend stay by visiting NickHotel.com/Power-Rangers.