China Toy Fair


Fall Toy Preview: Cuddle Up with Zoobies for Story Time

Zoobies introduces its new Zoobie Pets line, the Story Time Collection, which kids and parents can snuggle up with during story time. The company has partnered with some of the most famous story time books to create the new three-in-one plush characters. The new Zoobies include Paddington from the series of books by Michael Bond, Olivia from the series of books by Ian Falconer, Mr. Happy and Little Miss Sunshine from the Mr. Men and Little Miss series by Roger Hargreaves, Peter Rabbit from the storybook by Beatrix Potter, and Spot from the series by Eric Hill.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

More Products to Premiere for Spot’s 30th Anniversary

Chorion has announced a range of new products featuring Spot as he celebrates his 30th anniversary this year.

In the U.S., BBC America will release Spot Goes to School in August and Spot’s Magical Christmas in October. Chorion has also signed a new licensing deal with Zoobies who will make a Spot product to be featured on QVC for “Christmas in July.” Master toy licensee Kids Preferred is expanding its Spot product line to include puzzles, backpacks, bath toys, and wooden toys, which will be released in 2011.

In the UK, master toy licensee, Rainbow Designs will introduce an expanded range of products including puzzles and wooden toys for 2011. Additionally, an exclusive birthday party is planned for August 5 in London for parents and children.

Additional book titles for Spot from Warne include a 30th anniversary special edition of Where’s Spot?, Spot’s Birthday Balloon, and Spot’s Little Library. Touch and feel books, a book and plush set, and an 18-button sound book are planned for the holiday season.