China Toy Fair


Uglydoll Introduces The Wizard of Oz, Star Trek Product Lines

imagePretty Ugly LLC has teamed with CBS Consumer Products and Warner Bros. Consumer Products to launch new Uglydoll plush toys.

CBS will feature plush characters based on the Star Trek franchise. The line is set for release next year, will feature Wage as Captain James T. Kirk, Ox as first officer Spock, Ice-Bat as chief engineer Scotty, Babo as Doctor McCoy, and Tray as communications officer Uhura.

Warner Bros. is set to create plush toys based on The Wizard of OzThe whole Uglydoll crew–including Moxy, Wage, Jeero, Babo, and Ox–will dress as the iconic characters from the classic film. This series of dolls will be previewed at Licensing Expo this summer and will launch in stores in the fall.

Disruptor Beam to Develop Star Trek Strategy Roleplaying Game

StarTrekTimelinesDisruptor Beam will produce a new Star Trek strategy roleplaying game, Star Trek Timelines. The game is a story-driven social game where fans can build their ultimate starship and crew and explore the Star Trekmultiverse with characters across many of the franchise’s eras. It is under license by CBS Consumer Products and will be released across mobile and web platforms.

Star Trek Timelines will include content and characters from Star Trek: The Original Series, Star Trek: The Next Generation, Star Trek: Deep Space Nine, Star Trek: Voyager, and Star Trek: Enterprise. Players will explore numerous galaxies, planets, and distant lands; interact with various technologies, cultures, and races; and resolve problems through combat, diplomacy, and science. The game will feature original artwork and 3D graphics.

Round 2 Releases New Models

Round2Round 2 LLC, an Indiana-based innovative collectibles company, will release new models through January. Some AMT models that have recently been introduced include the Richard Petty Dodge Sportsman kit available for the first time since the 1970s, the 1968 Plymouth Road Runner muscle car kit, and the Star Trek Bridge Model Kit.

TheJetsonsModelKitFuture releases to expect include the reissue of The Jetsons Spacecraft model kit with pre-painted figures of George Jetson and his loyal dog, Astro and simple-snap assembly, and Polar Lights’ Marvel Comics’ Spider-Man VW Beetle kit with Spider-Man stickers to appeal to a younger generation of modeling enthusiasts. MPC’s Titan Rocket, Dodge Dart Sport, and AMT’s Ford Coupe, Ohio George Malco Gasser, Gloster Meteor MK-1 Fighter Jet, and 1975 Chevy Rescue Van will all be available through January.

Star Trek Skele-Treks Debut at Comic-Con

skeletreksCBS Consumer Products has created the Star Trek Skele-Treks universe inspired by Mexican culture and traditions in conjunction with Maya Studio and Spanish artist Javi Molner. CBS Consumer Products has signed National Entertainment Collectibles Association Inc. (NECA) to introduce a multi-category collection utilizing a signature artistic style.

Initial Star Trek Skele-Treks products were unveiled at this year’s Comic-Con International: San Diego. Beginning in September, NECA will roll out the first cross-category collection of Star Trek Skele-Treks products worldwide, including apparel, accessories, figures, and plush. The products feature Captain Kirk, Klingons, and the Borg. Future collections will feature other Star Trek characters.

COMMENTARY: Construction Toys Shine Bright

9000One of the most classic toy categories is construction toys. These toys successfully compete in a market full of apps and tablets in their simplest form, without any gadgets or technology. Lego, Lincoln Logs, Tinkertoy - they’re all names that kids and parents know and love. But just because construction toys don’t need technology in order to hold their own on the shelves doesn’t mean companies aren’t trying to incorporate it, making construction toys an even more interactive play experience.

One of the most popular trends I’m seeing lately is the addition of LED lights to construction sets, turning creations into a flashy toy that you can display. Some companies have built their entire brand around this concept, such as Lite Brix and Laser Pegs. These building sets allow kids to construct creatures, characters, and vehicles that they can plug in and light up with LED lights. With this sort of creative toy, kids can make their own night lights, room decorations, or just fun creations to show their friends and family. [Read more...]

Hasbro Releases Kre-O Star Trek Line, Stop Motion Digital Short

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Hasbro, Inc.‘s new Kre-O Star Trek line is now available at retail locations. Hasbro also released a stop motion animated short featuring Kre-O building sets and Kreon figures based on the iconic Star Trek film franchise. Fans can watch the video, with a new stand-alone Star Trek storyline, now on the official Kre-O YouTube channel. The digital short will make its television broadcast premiere May 13 at 7:30 p.m. EST on Cartoon Network.

The Kre-O Star Trek stop motion digital short animation was produced through film director J.J. Abrams’ production company, Bad Robot, with special effects for the piece created by Kelvin Optical, one of the visual effects teams also working on the soon-to-be released Star Trek Into Darkness from Paramount Pictures.

The Kre-O Star Trek line, under license from CBS Consumer Products, is based on the upcoming film Star Trek Into Darkness, in theaters on May 17, and features a variety of intergalactic space vehicles from the movie. Also featured in the line are 18 collectible Kreon figures based on iconic Star Trek characters, to be released throughout this year. The new Kre-O Star Trek line marks the unveiling of Lighttech, a light-up feature within every Kre-O Star Trek building set that allows kids and fans to bring the fantasy world of Star Trek to the next level.

The flagship item of the line, the Kre-O Star Trek U.S.S. Enterprise building set allows kids and fans the chance to build an 18-inch long star ship toy with light-up warp engines, a bridge play area and five Kreon Star Trek characters, including favorites such as Captain Kirk and Spock. A total of 11 individual Kre-O Star Trek building sets will be available this year ranging in size from 32 to 432 pieces, including four micro-build ships and one set available exclusively at Toys “R” Us.

The full line of Kre-O Star Trek building sets and Kreon figures available now from Hasbro include the following: U.S.S. Enterprise Building Set, Klingon Bird-of-Prey Building Set, Spock’s Volcano Mission Building Set, Transporter Trouble Building Set, Micro-Build Ships Assortment, Space Dive Building Set, and Kreon Figure Packs. 

Round 2 To Release New Star Trek Enterprise Kit

Round 2 will release their latest model kit based on the classic Star Trek TV series this December. The USS Enterprise space ship is a 32-inch model that features windows, an interior bridge, a shuttle bay, accurate decal sheets, and parts in accurate colored plastics. The space ship is based on the original filming model and was reproduced in 1:350 scale. Accessories include LED lighting, photo-etched parts, alternate version parts, and weathering decals to customize the ship. The 1701-USS Enterprise will be available at hobby stores nationwide and www.autoworldstore.com.

Hasbro’s Comic-Con Preview Night Party

Hasbro held its exclusive Preview Night Party for New York Comic-Con on Wednesday. Complete with loads of Marvel, My Little Pony, Kre-O G.I. Joe, and Angry Star Wars Angry Birds displays and presentations, and Avengers-themed cocktails, Hasbro kicked off Comic-Con with a bang.

Angry Birds Star Wars Jenga Death Star Package

The star of the event was no doubt the Star Wars edition of the wildly-popular Angry Birds line set to launch in the beginning of November. There were new toys based on the  bird-slinging, tower-toppling Angry Birds property, including the AT-AT Attack Battle Game. The line features new products based on a variety of existing Hasbro properties, including the Jenga brand and the recently relaunched Koosh brand, to introduce new play experiences featuring iconic Star Wars characters re-imagined as high-flying Angry Birds and villainous pigs.

Also highlighted was the great reveal of the Star Trek Kre-O set, a product set to release next year to coincide with the release of the new Star Trek movie. The set comes with a light-up U.S.S. Enterprise ship  and two character figures, such as Captain Kirk or Spock, pointed ears and all.

The new extensive Kre-O G.I. Joe line was also featured–including figures and play sets based on the property. The line of G.I. Joe toys will be available exclusively at Toys “R” Us starting in February. These play sets and characters play out the G.I. Joe vs. Cobra story and will feature Kreon figures based on popular characters from both the heroic G.I. Joe team like Duke and Snake Eyes as well as the villainous Cobra organization like Firefly and Storm Shadow.

Kre-O G.I. Joe Cobra Armored Assault

Hasbro also showcased the My Little Pony brand, as well as their holiday favorites, including Marvel Avengers and Star Wars action figures and, of course, Marvel role play products.

The Toy Book’s Reyne Rice and Ali Mierzejewski as Spider-Man and Captain America

The Toy Book’s Reyne Rice as The Hulk

KRE-O Unveils Star Trek, Transformers Building Sets at Comic-Con

The KRE-O brand from Hasbro, Inc., will showcase new figures at Comic-Con International, boldly going where no one has gone before. Based on the upcoming Star Trek sequel from Paramount Pictures, the KRE-O Star Trek line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with Kreon figures based on Star Trek characters. Beginning on July 11, Preview Night, fans will be able to see the KRE-O Star Trek U.S.S. Enterprise set and Kirk, Spock, and Bones Kreon figures at the Hasbro Comic-Con Booth No. 3213.

Hasbro has teamed up with J.J. Abrams, director of the upcoming Star Trek sequel, to create a KRE-O Star Trek stop motion digital short. The short, produced by Bad Robot, features icons of the Star Trek saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures. The teaser trailer for the KRE-O Star Trek digital short will be featured along with the upcoming U.S.S. Enterprise building set and Kreon figures in the Hasbro booth. In anticipation of the convention, Hasbro is unveiling a first-look image of the KRE-O Star Trek U.S.S. Enterprise set and the teaser trailer. Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel.

Star Trek will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The company introduced the KRE-O brand last year with building sets featuring the Transformers characters, and this year they introduced the KRE-O Battleship line. New KRE-O Battleship and KRE-O Transformers sets will be on display in the Hasbro booth, including new KRE-O Transformers expressions: KRE-O Transformers Microchangers and KRE-O Transformers Microchangers Combiners. Fans will get a chance to snap a photo with KRE-O character statues including Transformers Bumblebee, a Battleship Alien, and Star Trek’s Captain Kirk, all with their Kreon expressions. Fans will also be eligible to receive a special edition KRE-O Battleship Battle-Boat building set sample pack, which will be distributed throughout the show while supplies last.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Mattel to Release New Series of Star Trek Die-Cast Models

Mattel, under license from CBS Consumer Products, will create a line of die-cast models inspired by the iconic Star Trek franchise in anticipation of the upcoming Star Trek movie next year.

The detailed miniatures will include the U.S.S. Enterprise, and will hit retail May next year. This deal is similar to the agreement the companies reached for the 2009 theatrical reboot. The next Star Trek movie arrives in theaters on May 17 next year.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.