Toys “R” Us to Launch New Star Wars Saga Products with Midnight Openings Worldwide

Force Friday ArtworkAt 12:01 a.m. on September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. On Force Friday, Toys “R” Us stores around the globe will open their doors for special midnight festivities, providing customers with the opportunity to be the first to purchase new Star Wars merchandise.

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Disney Store to Unveil New Collections and Limited Editions at D23 Expo

Anaheim Convention Center

Disney Store has all-new collections and limited editions set to launch at this year’s D23 Expo 2015, the Disney fan event held at the Anaheim Convention Center from August 14 to 16. Located within the Disney Consumer Products Pavilion at D23 Expo, the Disney Store shop will feature new and exclusive products, and will be unveiling new items celebrating favorite characters each day throughout the weekend.

Highlights of the new collections include:

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Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

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Disney Interactive Brings Disney Infinity 3.0 Edition to D23 Expo

At D23 Expo 2015 next month, Disney Interactive will showcase more Star Wars characters and play sets for Disney Infinity 3.0 Edition. Guests will have the chance to play Star Wars Twilight of the Republic, Star Wars Rise Against the Empire, and Disney•Pixar’s Inside Out, as well as the fully enhanced Toy Box mode.

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Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More

JEM_SDCC_Doll_OOP4Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.

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Disney Interactive Sets Disney Infinity 3.0 Launch Date for August 30

DisneyInfinityStarterPackThe Disney Infinity 3.0 Edition Starter Pack from Disney Interactive, featuring the Star Wars Twilight of the Republic Play Set, will be available in North America on August 30. Fans who pre-order at participating retail stores will receive an early copy of the multiplayer Toy Box Expansion Game, Toy Box Takeover, which allows players to use all of their Disney Infinity characters across Star Wars, Marvel, Disney, and Disney•Pixar.

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D23 Expo to Offer Sneak Peek of Playmation Marvel’s Avengers, Miles from Tomorrowland Toys, and More

DisneyConsumerProducts,DCPDisney Consumer Products will unveil unique product experiences and exclusive merchandise at this year’s D23 Expo, scheduled for the Anaheim Convention Center from August 14 to 16. This year’s expo will provide interactive opportunities and products featuring Disney, Pixar, Marvel, and Star Wars.

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COMMENTARY: Let the Games (Surrounding Video Game Console Exclusives) Begin

SSC_Hammer Slam Bowser_FIN_HiResThis past Tuesday started out innocently enough. We were monitoring the news out of Electronic Entertainment Expo (E3) when the announcement broke: As part of an agreement between Disney Interactive, Lucasfilm, and Sony, this fall will see the arrival of a special version of the upcoming Disney Infinity 3.0. The limited-edition Star Wars Saga Starter Pack will offer fans the chance to play as Boba Fett, the popular bounty hunter from the Star Wars movies. It will also allow players access to a much-anticipated Disney Infinity Play Set one month before it arrives on shelves, and even more importantly—at least, for the purposes of this commentary—the deal is only available for Sony’s PlayStation system.

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Boba Fett Joins Disney Infinity 3.0 as Part of Limited Edition Offering for PlayStation

DisneyInfinity3.0,BobaFettToday, at the Sony Computer Entertainment America Inc. E3 2015 press conference, Disney Interactive, Lucasfilm, and Sony announced that Boba Fett will be joining Disney Infinity 3.0 Edition as part of a new limited edition offering. The Star Wars Saga Starter Pack for PlayStation 4 and PlayStation 3 will allow fans to play as Boba Fett in Disney Infinity 3.0 Edition through the holidays, and will also let them get the Star Wars Rise Against the Empire Play Set nearly a month before it arrives on store shelves.

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Star Wars Rebels Characters Join Disney Infinity 3.0 Edition Lineup

REB_SabineSome of the characters from the popular animated TV series Star Wars Rebels are joining Disney Infinity 3.0 Edition, reports Disney Interactive and Lucasfilm. Kanan Jarrus, Ezra Bridger, Sabine Wren, and Zeb Orrelios will be joining other Star Wars, Marvel, Disney, and Disney•Pixar characters in Disney Infinity 3.0 Edition’s Toy Box. In addition, all characters are unlockable within each Star Wars Play Set.

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