Jakks Pacific Reports First Quarter Results

jakks_logoJakks Pacific Inc. reported results for the company’s first quarter ended March 31. Net sales increased 38 percent to $114.2 million, compared to $82.5 million reported in the comparable period last year. The reported net loss for the first quarter was $7.6 million, or $0.40 per diluted share, compared to a net loss of $16.3 million, or $0.74 per diluted share, in the comparable period last year.

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Funko Takes Star Wars Pop! Out of the Vault

Funko.GreedoIn anticipation of the new movie, Star Wars: Episode VII The Force Awakens, Funko is will be re-releasing previously vaulted Star Wars Pop! until the film arrives in theaters on December 18. The re-released Pop! will come in special edition packaging that distinguishes them from the original items.

Available in stores this April, Greedo is the third Pop! to make its return and will be limited in its run.

Q&A with Mattel: Social Media, 3-D Printing, and More

logo_Mattel logoThe Toy Book (TTB): In what new ways are you using social media to correspond directly with consumers?

Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.

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Q&A with Jay Foreman, President and CEO, The Bridge Direct

resized,TheBridge.JayForemanThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Jay Foreman (JF): I think everyone would agree on Marvel’s The Avengers, Frozen, Cinderella, Minions, and Star Wars, along with Teenage Mutant Ninja Turtles; however, there are a few nontraditional brands emerging from toy companies, like Shopkins, that should be considered.
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Oldies but Goodies: Some of the Biggest Toy Brands of Yesteryear Are Making a Comeback

DebbieDunnHeadshotby Debbie Dunn, Licensing, Marketing, Promotions, & Mom Expert, GennComm LLC

What’s old is new again, and vintage brands are expected to be the biggest hits in the toy aisle for this year. Many of these brands have reinvented themselves in modern ways with digital entertainment content to reach today’s savvy kid consumer, yet they still offer the same trusted attributes that parents–and even grandparents–knew and loved. [Read more...]

Q&A with Eric Nyman, Senior Vice President of Global Brand Strategy and Marketing at Hasbro

EricNymanThe Toy Book (TTB): How do you utilize consumer feedback in product development?

Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]

Q&A with Eva Lorenz, Category Leader, Amazon Toys & Games

Eva Lorenz, AmazonThe Toy Book (TTB): How are you engaging consumers to drive sales?

Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they needcomprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]

COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle

FrozenFever2It’s the age of Frozen, and not just because of this freezing weather we’ve been having.

If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]

Uncle Milton Introduces Star Wars’ The Force Trainer II: Hologram Experience

Jan9.StarWarsAs the next generation of Star Wars movies is preparing to launch, Uncle Milton’s Star Wars Science brand is introducing The Force Trainer II: Hologram Experience. The Force Trainer II features new technology being unveiled at the 2015 International CES in Las Vegas, and gives Star Wars fans the opportunity to harness the power of their mind to move and control hologram images. [Read more...]

Rubie’s Expands Its Dress-Up Line with Marvel, Minions, and More

Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.

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