Holiday of Play 2015

Disney Infinity 3.0 Edition Launches in North America

DisneyInfinity3.0EditionLaunchGroupShotToday, Disney Interactive launches Disney Infinity 3.0 Edition, bringing Disney together with Star Wars, Disney•Pixar, and Marvel for a new gaming experience. Disney Infinity 3.0 Edition features an updated and improved Toy Box mode where families can mix and match some of their favorite Star Wars, Disney, Disney•Pixar, and Marvel characters and play with them together.

[Read more...]

Wal-Mart Revamps Layaway Program in Anticipation of Toy Demand

logo-walmartWal-Mart Stores Inc. will bring forward its holiday layaway program by two weeks, in what has been viewed as a move to get ahead of year-end demand for toys, and to generate sales of upcoming Star Wars toys. As reported by Reuters, Anne Marie Kehoe, the vice president of toys for Wal-Mart, said in a briefing that shoppers can utilize the program starting August 28, two weeks earlier than last year.

[Read more...]

Star Wars: The Force Awakens Toy Unboxing Goes Live Globally Ahead of Force Friday

Star Wars LogoNew Star Wars: The Force Awakens toys will be unveiled through a live unboxing event broadcast on YouTube. The event will see highlights from a range of merchandise, and is scheduled to unfold over a span of 18 hours in 15 cities across 12 countries worldwide.

[Read more...]

Disney Interactive Releases New Trailer for Star Wars Twilight of the Republic

DisneyInteractiveLogoDisney Interactive has released the trailer for Star Wars Twilight of the Republic, one of three Star Wars play sets to be released for Disney Infinity 3.0 Edition, which launches in North America on August 30. Developed by Ninja Theory, in partnership with Avalanche Software, Star Wars Twilight of the Republic features iconic moments inspired by Star Wars Episodes I to III.

[Read more...]

Disney Interactive Reveals More Details on Disney Infinity 3.0 Edition, Playmation, Disney Magic Kingdoms

PS4HardwareBundle,croppedDuring a presentation at the D23 Expo 2015 on Sunday, Disney Consumer Products and Interactive Media revealed new details about Disney Infinity 3.0 Edition, Playmation, as well as two new Star Wars PlayStation 4 hardware bundles.

[Read more...]

Spin Master Reports Second Quarter Financial Results

spin masterSpin Master Corp. has announced its financial results for the second quarter and six months ended June 30. Subsequent to the end of the second quarter, the company completed its initial public offering of approximately 12.2 million subordinate voting shares for total gross proceeds of approximately C$220 million. The comparative financial results reflect Spin Master as a private company, prepared to conform to the company’s go-forward financial reporting standards as a public company.

[Read more...]

The Walt Disney Company Reports Third Quarter and Nine Months Earnings

TheWaltDisneyCompanyLogoOn Tuesday, the Walt Disney Company reported record quarterly earnings of $2.5 billion for its third fiscal quarter ended June 27, compared to $2.2 billion during the prior-year quarter. Diluted earnings per share (EPS) for the third quarter increased 13 percent to $1.45 from $1.28 in the prior-year quarter. EPS for the nine months ended June 27 increased 16 percent to $3.95 from $3.40 in the prior-year period, while excluding certain items affecting comparability, EPS for the nine months increased 15 percent.

[Read more...]

The Force Will Be Strong at Toys “R” Us Times Square on September 4

Star Wars Millennium Falcon Spaceship from Kenner (1979)

Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience

When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.

[Read more...]

Toys “R” Us to Launch New Star Wars Saga Products with Midnight Openings Worldwide

Force Friday ArtworkOn September 4, aka Force Friday, Toys “R” Us will celebrate the debut of toys based on the next chapter of the Star Wars saga, Star Wars: Episode VII—The Force Awakens. Toys “R” Us locations worldwide, as well as toysrus.com, will transform into Destination: Star Wars with hundreds of new products, including those available exclusively at Toys “R” Us. Toys “R” Us stores around the globe will be opening their doors at 12:01 a.m., providing customers with the opportunity to be the first to purchase the new Star Wars merchandise.

[Read more...]

Disney Store to Unveil New Collections and Limited Editions at D23 Expo

Anaheim Convention Center

Disney Store has all-new collections and limited editions set to launch at this year’s D23 Expo 2015, the Disney fan event held at the Anaheim Convention Center from August 14 to 16. Located within the Disney Consumer Products Pavilion at D23 Expo, the Disney Store shop will feature new and exclusive products, and will be unveiling new items celebrating favorite characters each day throughout the weekend.

Highlights of the new collections include:

[Read more...]