China Toy Fair


Nickelodeon Launches Step by Step Explore with Dora

dora_4Nickelodeon is launching the network’s new year-long, multi-platform campaign Step by Step Explore with Dora, which gives parents the tools and resources needed to help preschoolers through life’s first adventures, such as potty training, the first day of school, and learning to ride a bicycle.

Beginning in June, the network will feature Step by Step Explore with Dora-themed on-air spots and special programming stunts. In addition, parents can visit the site stepbystep.nick.com for tips, tools, activities, and games. The site also includes the specially created Step by Step Explore with Dora Digital Photo Frame app. Parents can upload a photo of their child to create a special customizable digital photo frame to commemorate their child’s “first,” which can then be shared via Facebook, used as a screensaver, or printed.

Additionally, an array of Step by Step Explore with Dora products are available at retailers to help parents encourage their little ones to explore with Dora.