The Leading Trade Publication for the Toy Industry
June 17, 2013 By Lindsay Gordon Leave a Comment
Toys “R” Us will unveil a selection of plush, play sets, and collectible figures featuring the star of the animated PBS kids TV series Daniel Tiger’s Neighborhood, Daniel Tiger, and his friends Katerina Kittycat, Miss Elaina, Prince Wednesday, and O the Owl, as part of its new agreement with brand owner, The Fred Rogers Company, and [...]
June 17, 2013 By Ali Mierzejewski Leave a Comment
With the release of Warner Bros.’ Man of Steel, MBE launches a range of toys based on the movie, including Interactive Superman with remote control, U-command Kryptonian cycle with remote control, Kryptonian armor sword and accessories, Kryptonian gauntlet scanner launcher, Kryptonian gauntlet disc launcher, Kryptonian Earth gear, and Kryptonian armor utility belt with accessories. All [...]
June 17, 2013 By Ali Mierzejewski Leave a Comment
Kids all over the U.S. will soon be able to add to their slugslinging arsenal as a new range of Slugterra toys from Jakks Pacific hits shelves this fall. Based on the animated series produced by Nerd Corps Entertainment and currently airing on Disney XD, the expansion will see action figures, vehicles, stretchy slug flyers, [...]
June 16, 2013 By Ali Mierzejewski Leave a Comment
Mezco Toys has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce a Mez-Itz line of toys and vehicles based on DC Comics 1960’s Batman classic TV series. Mezco will debut Batman toys, including the Batmobile, along with a line of Batman and Robin Mez-Itz based on the actors who portrayed [...]
June 15, 2013 By Ali Mierzejewski Leave a Comment
USAopoly is set to release Monopoly: The Smurfs Collector’s Edition, under a license from Hasbro, in conjunction with Sony Pictures Consumer Marketing and the cartoon studio of Lafig Belgium. The game celebrates more than 55 years of the Smurfs and comes as the Smurfs prepare to return to the big screen in The Smurfs 2, [...]
Copyright © 2013 · Customization by Jula Studio on the Genesis Framework · Log in
COMMENTARY: Cooperative Games Foster Altruism and Community in Kids
Photo by Gabriele Galimberti, from his photo essay Toy Stories
Our increasingly secular and wealth-driven culture might have an unforeseen consequence on our children’s—and our own—behavior: selfishness. My fellow assistant editor here at The Toy Book, Marissa DiBartolo, discovered an interesting photo essay by Gabriele Galimberti, Toy Stories, which chronicles children across the world and their toys. His finding? Children from wealthier countries were more possessive of their playthings, while poorer children were more apt to share.
I’m not sure I find his observations all that surprising. Cultures like our own, driven by accumulation and a winners-versus-losers mentality, are probably more likely to teach children that fancy material possessions are important and winning must be had at all costs. Ever played a game of Monopoly as a kid and wanted to cry after your sister or brother wiped the board with you? I have. Ever wondered where that emotion comes from? [Read more...]