China Toy Fair


Introducing… Playmobil’s Apple Store Playset

Apple’s latest product is as simple as a toy! Playmobil and the technology giant have teamed up to produce the Apple Store Playset, equipped with tiny iPhones, Macbooks, iPads, and its own Genius Bar.

Kids can place “Steve Jobs” in the Keynote Theatre and brainstorm new inventions. Or, buy the Line Pack and simulate a product launch. Is that Woz on a Segway? You bet!

The set includes the store, an Apple Store staff, and more than 60 accessories. The ground floor features product demo tables, software shelves, and a kids’ corner. The top floor includes the Genius Bar and a Keynote Theater with a mini Steve Jobs figure. Those with an iPhone 4 can download a presentation from the Playmobil website, and use it as a screen behind Jobs.

For more information on the Apple Store Playset from Playmobil, click here, and watch the video above. Pictures after the jump.

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