General Mills, in a partnership with Mega Bloks, is bringing back its free cereal box prizes. Customers can find customizable Mega Bloks cars in select General Mills brands of cereals, including Honey Nut Cheerios, Reese’s Puffs, Cocoa Puffs, Lucky Charms, Golden Grahams, and Cinnamon Toast Crunch. The cars can be customized with the included Hello Kitty and Power Rangers sticker packs. Additionally, the cereal boxes can create a constructable cardboard jump pattern.
According to The NPD Group, sales of World Cup-themed toys have been growing since the start of the year, as fever for the event starts to take hold across the UK. One toy out of every nine sold, or over 9.1 million toys, have been linked to the competition.
More than one quarter, or 27 percent, of all toys sold in the week commencing May 11 were related to the tournament, with the best-selling toy that week being Panini’s World Cup Brazil Official sticker album. Two other items in the top 15 directly linked to the competition were also collectibles: Panini’s World Cup Blister pack of 50 stickers and Topps Match Attax England trading cards. [Read more...]
This past Friday, Peaceable Kingdom donated 6,000 scratch and sniff sticker packs to the Toy Industry Foundation‘s Play Your Part event, put on in partnership with CASA for Children. The event took place in Los Angeles, where 6,000 children waiting to be placed in permanent homes received care packages with toys, as well as notes of encouragement.
The Play Your Part event uses donations from throughout the toy industry to create the care packages. Peaceable Kingdom donated two scratch & sniff sticker styles: Peanut Butter and Chocolate.
Along with providing access to nearly 1,000 learning games and creativity apps courtesy of LeapFrog’s educational library, the new LeapPad2 Custom Edition from LeapFrog Enterprises Inc. lets kids create unique looks for their tablets.
Similar to the original LeapPad2, the LeapPad2 Custom Edition includes a tech-forward design with access to leveled reading experiences. It also has 10 sticker skins and 11 digital wallpaper designs for more than 100 different ways to personalize the tablet, as well as front and back cameras and video recorders and 4GB of memory. It also comes with nine free apps.
Suitable for kids ages 3 to 9, the LeapPad2 Custom Edition is available online and at major retail locations in the U.S.
Paper Punk has inked a deal with Nickelodeon to develop paper-based construction and craft kits inspired by Teenage Mutant Ninja Turtles and SpongeBob Squarepants. The Teenage Mutant Ninja Turtles kits will be introduced at the American International Toy Fair in New York City.
The Teenage Mutant Ninja Turtles kits will feature all four turtle characters and include a kit containing 16 punch-n-fold shapes, more than 30 stickers, and 40 adhesive dots to construct a 3-D paper figure. It will be available early February. The SpongeBob Squarepants kit will feature the two main characters from the show and include eight to 16 punch-n-fold shapes, more than 120 stickers, and 40 adhesive dots to construct a 3-D paper figure. It will be available mid-year.
StickerZine Volume 1: Love to Shop, by Fashion Angels Enterprises, is the first of the company’s new StickerZine book series. Girls complete the shopping scenes in the 16-page books by collecting stickers and placing them in the coordinating empty spots. Each StickerZine will come with one mystery pack of 28 stickers to get started, and there are seven additional mystery packs of stickers sold separately to complete the entire book. Additional volumes of StickerZines will be released throughout 2011.
For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!