China Toy Fair


Stone America Announces Licensing Agreement for New Science Toys

Stone America Licensing has announced a multiyear licensing agreement between educational science toy manufacturer Edu-Science (H.K.) Limited and Scientific American, an authoritative publication for science in the general media. Edu-Science will launch the collection of educational science toys at the Hong Kong Toy Presentation and Fall Toy Preview in Dallas in October. The Scientific American-branded toys range from “Science Fair Projects” to “How Things Work Today.”

Scientific American continues to seek licensees in categories including, but not limited to, consumer electronics, exploration equipment, publishing, gadgets, desktop accessories, and additional merchandise categories.

Madame Alexander Appointed as StinkyKids Manufacturer

Stone America Licensing has appointed Alexander Doll Company, the creator of Madame Alexander Dolls, as exclusive manufacturer for StinkyKids’ soft-bodied dolls.

StinkyKids are a group of 10 diverse “little stinKers” who learn to make right choices through mistakes. The children live by the motto, “Always Be A Leader Of Good.”

The property’s doll line launched in fourth quarter 2009 in Nordstrom stores, Nordstrom.com, and at FAO Schwarz New York.  Madame Alexander plans to expand the program to additional specialty, mid-tier, and mass retailers for Christmas 2010.

Stone America is also in negotiations with publishers to produce the property’s first book.