China Toy Fair


COMMENTARY: Storytime and Playtime Collide

Storytime Toys Fuses Play Houses with Classic Fairy Tales

It can be really difficult to get kids enthusiastic about reading at a young age. When I was young, my mom gave me an enormous, leather-bound book full of fairy tales. Each page was laden with beautiful graphics and trimmed with gold. After having the stories read to me over and over again, I would use the tales and characters as inspiration for playtime, making my Barbie dolls act as Little Red Riding Hood and Hansel and Gretel.

New specialty toy company Storytime Toys, is making it even easier for kids to incorporate reading into playtime. Kara Dyer and Sara Argue have created a line of toy houses and storybooks based on classic fairy tales. Now, kids can read along to fairy tales including Goldilocks & the Three Bears, Hansel & Gretel, and The Three Little Pigs, while they build a house (or three, in the pigs’ case) that corresponds to each story.

Storytime.H&G

Each house features stunning, hand-painted imagery and comes with furniture and dolls for extended creative play. The pieces of the house can be assembled easily by kids ages 3 to 6. The stories are age-appropriate and will allow kids to associate playtime fun with the concept of reading. [Read more...]