StoryToys has signed a deal with The World of Eric Carle to publish a series of global apps. The three-year partnership will include the creation and development of children’s apps based on the characters created by Eric Carle.
StoryToys will launch the first app on March 20th, on The Very Hungry Caterpillar Day, as part of the celebration of the 45th anniversary of the children’s book. A year-long campaign will also kick off on this day in partnership with retailers, promotional partners, and key licensees worldwide. The anniversary will be supported with marketing campaigns, consumer promotions, and new product instructions.