The popularity of Strawberry Shortcake, Care Bears, and Holly Hobbie & Friends continues to grow in Central and South America as AG Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, expands its agreements with Productos Panameños and Campestre Confeccao e Comercio for products in Brazil and Panama based on these properties. The deals were negotiated by Exim Licensing Group, licensing agency of record for AGP in Brazil and Panama.
Campestre, already a licensee for Care Bears in Brazil, has expanded its relationship with AGP to include backpacks for Holly Hobbie & Friends. Campestre also maintains an established roster of Care Bears products that includes stationery, apparel, publishing, health and beauty aids, and footwear.
In Panama, AGP and Exim have renewed a partnership with Productos Panameños for stationery items featuring Strawberry Shortcake, Care Bears, and Holly Hobbie & Friends.