AG Properties Launches Strawberry Shortcake Program in Nordic Region

strawberry shortcakeStrawberry Shortcake will see a dramatic expansion across Denmark, Finland, Norway, Sweden, and Iceland this fall, thanks to a new licensing deal between AG Properties (AGP) and strategic partner Tactic Games. They will produce and distribute a variety of publishing products, games, and puzzles, and will serve as distributor in the Nordic region for the new core toy line produced by The Bridge Direct featuring all new packaging.

The deal was handled by local agent Alicom Licensing acting on behalf of AGP.

All products will be distributed via direct selling, book clubs, specialty stores, book stores, supermarket and grocery, hypermarket, mass market, department, duty-free stores, game specialty, novelty, and toy stores.

Disguise Renews Agreements with Top Entertainment Properties and Brands

july28 Jakks-Pacific-LogoJakks Pacific Inc. announced that its Halloween costume division, Disguise, has renewed and expanded agreements for multiple top entertainment properties to produce Halloween costumes and accessories launching at retailers nationwide this Halloween season.

Disguise has renewed its licensing contract with American Greetings Properties to create costumes and accessories for the Care Bears property and has expanded their agreement to now include Strawberry Shortcake.

Disguise has also renewed its agreements with Twentieth Century Fox Consumer Products and Warner Bros. Consumer Products  to produce costumes and accessories for The Simpsons, Family Guy, and the Austin Powers franchise, which will be available at retailers nationwide for the 2014 Halloween season.

 

COMMENTARY: Animation Has Long Been a Promotional Vehicle for Toys

BrandonEngel1by Brandon Engel

You’ve likely heard about the massive success of The Lego Movie, and maybe you were even one of the millions worldwide who have gone to see it. Despite its financial success, some have blasted the film for essentially being a glorified, expensive commercial for Legos. I don’t think that anyone can deny that The Lego Movie is obviously commercially motivated, but does that make it wrong? Is it all that different from children’s movies selling toys based on the film?

BrandonEngel2Last Christmas, the Frozen Castle Playset and matching Barbie dolls from the Disney film Frozen were at the top of many children’s lists for Santa. Every time a commercial appeared for the movie or the toy, they advertised each other. Is The Lego Movie any different just because the toy existed before the movie? Here is the bigger question: In an age where almost no image is spared licensing of some form, where does the line get drawn between entertainment and commercial? [Read more...]

Cupcake Digital Launches Strawberry Shortcake Berryfest Princess App

Strawberry ShortcakeStrawberry Shortcake and her berry best friends, Cherry Jam, Orange Blossom, Lemon Meringue, Plum Pudding, and Raspberry Torte are bringing all of Berry Bitty City’s fun to an app store near you. The all new deluxe story app, Strawberry Shortcake Berryfest Princess is now available from Cupcake Digital on Apple App Store, Amazon Appstore, Google Play, and Barnes & Noble App Store for Nook.

As Strawberry Shortcake and friends prepare for the Berryfest Ball, they all have to work together and of course have fun in order to make the ball a royal success. The app includes features such as princess dress-up, a croquet word game, and tea-party activities. The interactive app also reinforces early-learning skills for young readers with its engaging story and highlighted text in synch with the narration.

AG Properties Expands in Central and South America

The popularity of Strawberry Shortcake, Care Bears, and Holly Hobbie & Friends continues to grow in Central and South America as AG Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, expands its agreements with Productos Panameños and Campestre Confeccao e Comercio for products in Brazil and Panama based on these properties. The deals were negotiated by Exim Licensing Group, licensing agency of record for AGP in Brazil and Panama.

hhf_logo_002Campestre, already a licensee for Care Bears in Brazil, has expanded its relationship with AGP to include backpacks for Holly Hobbie & Friends. Campestre also maintains an established roster of Care Bears products that includes stationery, apparel, publishing, health and beauty aids, and footwear.

In Panama, AGP and Exim have renewed a partnership with Productos Panameños for stationery items featuring Strawberry Shortcake, Care Bears, and Holly Hobbie & Friends.

AGP Launches Strawberry Shortcake Program in Italy

Linea Perugina UOVO fragolina 2013Strawberry Shortcake continues to flourish in Europe as American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, announces several new licensing deals for the brand in Italy. The new deals, which include novelty books, candy, and arts and crafts products, were secured by AG Properties’ international licensing agent Copyright Promotions Licensing Group (CPLG).

Edizioni Play Press will introduce magic albums, activity books, and coloring books at mass retailers this spring, while RCS Libri SPA is planning a line of novelty, picture, story, and activity books for sale at specialty stores. In addition, Multiprint has secured the Strawberry Shortcake license for an assortment of stationery and arts and crafts items under the brand Uva Fragola. These items will be available at gift, stationery, and specialty stores. [Read more...]

American Greetings Properties, Exim Brazil Renew Partnerships

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, and Exim Licensing Group, AGP’s international licensing agent for Brazil, are renewing their berry sweet partnership deal with Malwee Malhas for Strawberry Shortcake apparel, including the addition of sleepwear, in Brazil. [Read more...]

American Greetings, Alex’s Lemonade Stand Launch National Childhood Cancer Awareness Month With Strawberry Shortcake

American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation, and Alex’s Lemonade Stand Foundation, a nonprofit dedicated to finding cures for kids with cancer, are once again teaming up for a berry special campaign this September in support of National Childhood Cancer Awareness Month. Pop culture icon Strawberry Shortcake is enlisting families across the country to host Strawberry Shortcake Alex’s Lemonade Stands to raise funds and awareness for the cause. The campaign, now in its third year, has raised more than $150,000 in support of research projects dedicated to finding a cure for all kids with cancer.

Families can sign up to host Strawberry Shortcake Alex’s Lemonade Stands during the month of September at http://www.alexslemonade.org/campaign/strawberry-shortcake. Volunteers will be provided with Strawberry Shortcake kits that include vouchers for strawberry lemonade and branded materials to make their lemonade stand “stand” apart. In addition to the funds raised, American Greetings Properties will donate $50 to Alex’s Lemonade Stand Foundation for the first 300 stands registered in September, which will go toward research.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

DHX Media Acquires Cookie Jar Entertainment

DHX Media has acquired the business of Cookie Jar Entertainment to create Canada’s largest independent children’s entertainment company. The deal will be completed in mid-October, subject to a number of conditions including shareholder and regulatory approvals.

Properties will include Yo Gabba Gabba!, Rastamouse, Franny’s Feet, Animal Mechanicals,  Kid vs. Kat, Angela Anaconda, Martha Speaks, as well as Caillou, Inspector Gadget, Strawberry Shortcake, Care Bears, The Doodlebops, and Johnny Test.

The transaction implies an enterprise value for Cookie Jar of $111 million. DHX expects to realize cost synergies, which should be achieved within the first year following the closing of the transaction.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.


Turkish Strawberry Shortcake Talent Contest Concludes

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has announced the successful conclusion of its recent Strawberry Shortcake singing competition for girls in Turkey. AGP partnered with Max Licensing, its international licensing agent for the brand, known as Strawberry Shortcake Çilek Kiz in Turkey, to launch the Strawberry Shortcake “Çilek Kiz Talent Contest.”

The contest asked fans to submit videos of themselves singing the popular Strawberry Shortcake songs “We are all Stars” and “Anything is Possible” in both Turkish and English, online for a chance to win a role in a Strawberry Shortcake TV commercial. Ten finalists were chosen among 300 video submissions to perform at the grand finale event, held at the Kozzy Shopping Center in Istanbul on May 27th and judged by local Turkish celebrities.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.