HoliDAY of Play 2015

The Strong and Spin Master Partner on Museum Exhibit

spin masterThe Strong and Spin Master are collaborating on a collection of archival materials related to the history of Spin Master. The Strong will be the sole repository for Spin Master’s collections, including toys and other artifacts of play produced by the company over time. The two organizations will also explore creating interactive exhibit experiences based around one or more of Spin Master’s products or brands. [Read more...]

Bubbles, Little Green Army Men, and Rubik’s Cube Inducted into National Toy Hall of Fame

NationalToyHallofFameInducteesThe 2014 National Toy Hall of Fame inductees are bubbles, little green army men, and Rubik’s Cube. The inductees were revealed at a public ceremony, which took place at the National Toy Hall of Fame at the Strong National Museum of Play this morning.

The honorees were selected from a field of 12 finalists that also included American Girl dolls, Fisher-Price Little People, Hess Toy Trucks, My Little Pony, Operation Skill Game, paper airplanes, pots and pans, Slip-N-Slide, and Teenage Mutant Ninja Turtles.

Video: New Toy Documentary to Show at Ninth Film Festival

Toyland, a new documentary that takes an in-depth look at how toys and games are invented, was just accepted into the Hot Springs Documentary Film Festival, the longest-running documentary film festival in the U.S. This is the film’s ninth festival. The documentary is also being supported by the National Toy Hall of Fame, housed at the Strong National Museum of Play in Rochester, N.Y.

Toyland was directed by Ken Sons (Knuckleball, Special O’Laughics), and Tim Walsh, author of Timeless Toys and designer of the game Blurt!, served as creative consultant for the film. For more information, visit and check out the trailer above.