Toy Industry Association to Conduct 2014 Toy Industry Marketing and Promotions Study

The Toy Industry Association will conduct the 2014 Toy Industry Marketing and Promotions Study, its first-ever analysis of the industry’s advertising, marketing, and social media practices. The study will examine the promotional tools and techniques used by companies of all sizes, categories, and distribution channels.

Industry Insights Inc., the same firm that conducted the TIA’s Financial and Operating Benchmark Study and Compensation and Benefits Survey, will also conduct this study. TIA members can participate for free in an online survey or series of phone interviews until May 30.

The study will collect data on in-house vs. outsourced functions, trends and expectations for digital and traditional media, and the effectiveness of social media, among other topics. [Read more...]

Nickelodeon Introduces The Story of Me Research Study

In a presentation to advertisers, Nickelodeon released its latest research insights into today’s kids, born since 2005, who are growing up markedly different from the generation before them. For these kids, the hallmarks and traits include being closer to their parents than prior generations, being seen as smart and funny by peers and family, and creating their own relationship to technology.

Drawn from a proprietary Nickelodeon Consumer Insights study titled “The Story of Me,” the presentation at the network’s Times Square headquarters compared and contrasted the kids of today with kids of a similar age 10 years ago, as well as highlighting select third-party data about kids’ media consumption.

Today’s generation of kids is demonstrating defining characteristics that set them apart from generations prior. Select findings and highlights from the presentation include:

[Read more...]