There was a time when consuming toys required going to where the toys are. That meant the neighborhood toy store, or the big chain retailer attached to the shopping mall. Even with the advent of Internet shopping, buying a new toy still required logging onto an online account, browsing for the item, and clicking a mouse to purchase it.
The online delivery service Loot Crate is helping fans receive select Nintendo amiibo figures after they launch on November 21. By signing up for the limited-time amiibo subscription service, subscribers will receive 10 pre-selected amiibo—including Mario, Pikachu, Donkey Kong, Fox, and Yoshi—separated into three special Loot Crate shipments throughout the holiday season.
By joining the subscription service, Loot Crate guarantees the 10 pre-selected amiibo, and allows subscribers to avoid the hassle of rushing to retailers to find certain characters. In addition to Mario, Pikachu, Donkey Kong, Fox, and Yoshi, the other five pre-selected characters will eventually be revealed through Loot Crate.
Nintendo and Loot Crate plan additional surprises for Super Smash Bros. and amiibo fans. Super Smash Bros. for Wii U, Mario Kart 8, and Hyrule Warriors will feature amiibo compatibility this year, with functionality for more titles coming in the future.
Loot Crate and Kidrobot have teamed up to bring fans more premium art figures through Loot Crate’s mystery bundle subscription program. Every month, Loot Crate subscribers receive a box of gamer gear that has its own specific theme, where customers get the opportunity to assemble a diverse collection of figures and items.
Under the partnership, Kidrobot will work with Loot Crate to bring a variety of product to new customers and audiences.