Sun-Mate Corp. Launches New Smithsonian Toys

smithsonianSun-Mate Corp., a global toy manufacturer, and the Smithsonian’s business division, Smithsonian Enterprises, will introduce an all-new Smithsonian-branded toy line. Based on the 137 million collection items held at the Smithsonian Institution, the line will include branded role play and exploration sets, doctor and veterinary play sets, electronic toys, and room décor and night lights.

Sold under the Smithsonian Institution’s brand, a portion of the proceeds from the sale of all Smithsonian licensed products supports the Institution’s educational mission of “the increase and diffusion of knowledge.”

The Jungle Book Toy Line Launches in Key Global Territories

-1Following the success of the TV series, The Jungle Book toy line, consisting of action figures, play sets, walkie talkies, outdoor adventure, electronic, and summer toys, has now launched in key global territories.

SMC Entertainment Group Inc., Sun-Mate Corp., and DQ Entertainment International, producer and global rights owner of The Jungle Book TV series, have secured partners for the launch. Jungle Book toys will be carried at Toys ”R” Us in Australia, the Middle East, Israel, South Africa, and the U.S., and by other key retailers in these territories and across Scandinavia. The range will also be available from online retailers, including Amazon.

SMC Entertainment Group, Inc. Signs New Licensees For The Jungle Book

SMC Entertainment Group, Inc., an entertainment and brand management company and sister company to global consumer products manufacturer Sun-Mate Corporation, has finalized licensing agreements in the U.S. for the new high-definition television series, The Jungle Book, scheduled to debut on June 11 on Disney XD.

SMC has signed a slate of new U.S. licensees, including Phase 4 Films as the property’s home entertainment and Digital distribution partner; Isaac Morris as its master apparel partner; Komar for children’s sleepwear; Insights Editions for Young Readers Book series; Seasons USA for Halloween costumes; Nanco-Nancy Sales, Inc., for amusement plush and novelties; Pacific Play Tents for children’s play tents; Barnes & Noble for e-books; United States Playing Card Company for customized playing cards; and My Idol Pops for figural lollypops.

SMC acquired all North American Home Entertainment, Licensing and Merchandising rights, and Promotional rights for The Jungle Book CGI-animated television series, plus the one-hour tele-film from DQEI, the producers and rights holders of the series. SMC has also acquired The Jungle Book toy rights for Benelux, Australia, and New Zealand, along with licensing and merchandising rights for South Africa. SMC will be representing The Jungle Book at Licensing Show, at booth 3268, and is seeking partnerships to develop a comprehensive consumer products’ campaign across categories including toy, ELA’s, publishing, games and puzzles, gaming/interactive, apparel, footwear, accessories, back to school, party goods, food and beverage, arts and crafts, home furnishings, and more.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Sun-Mate Announces Slew of New Licenses for Entertainment Brands

Sun-Mate Corporation has obtained a number of licensing rights to a broad spectrum of entertainment brands, including Star Wars, Spider-Man, Power Rangers, WWE, the recently announced Hello Kitty and KISS joint branding, and the fashion art brand Public Zoo.

For Star Wars, Sun-Mate will develop ATM machines, arcade-style games, tabletop games, and guitars based on the brand.

Spider-Man and other Marvel Heroes, including Wolverine, Captain America, Iron Man, and Thor, will be featured among keyboards, drums, ATM machines, and other activities being developed by the company for U.S. consumers. Sun-Mate will also develop various Power Rangers-branded pinball game machines, which will incorporate Power Rangers’ themes of fitness, responsibility, teamwork, and helping others.

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