Super Duper Kicks Off Summer With Six Games

Super Duper Publications is offering six educational games for kids to play this summer, prompting them to use comparatives, superlatives, plurals, prepositions, and other grammatical structures during their time off from school. These games are also designed for kids who struggle with reading, auditory processing, and language.

SDP_Grammar Chipper Chat_HRKids will need to listen carefully while playing with The Auditory Memory for WH Questions Fun Deck, which includes 56 short stories with the five WH questions for kids to answer when it’s over: who, what, when, where, and why.

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Super Duper Going the Retail Route with Educational Products

SuperDuperSuper Duper Publications is partnering with U.S. retail and online resellers to sell its children’s educational products. The company has more than 750 common core and state standards-aligned card decks, games, workbooks, software programs, mobile apps, and more for children ages 3 to 12.

Previously, the company mostly sold directly to consumers and educators, and only offered certain items to retailers. “We are very excited about working with retailers to bring our unique products to parents and educators throughout the country,” said Super Duper president Sharon Webber.

Super Duper also has over 40 international resellers that distribute its products worldwide. To date, the most popular Super Duper creations include the HearBuilder programs, which have helped students dramatically improve their early learning and pre-reading skills, such as basic concepts, following directions, phonological/sound awareness, auditory/listening memory, and sequencing.

Super Duper Publications Begins Selling Through Two New Accounts

Super Duper PublicationsSuper Duper Publications offers a variety of unique educational materials that benefit teachers, therapy professionals, and parents for use with children. Super Duper’s products are also available at; however, through two new partnerships with Quill and Staples, products can now also be purchased at and

Super Duper gears its products to kids ages 3 to 12, with an emphasis on children with special needs and communication or language delays. The products can be used with children at home, in the classroom, or in a therapy setting.

COMMENTARY: Yogarilla Gets Kids Active

yogarillaToday nearly one in three children are overweight, according to the U.S. Center for Disease Control, emphasizing the importance of getting kids moving and active. It’s one of the reasons First Lady Michelle Obama launched her Let’s Move campaign and also a good reason to take a look at our picks for physical and active toys in our newly launched 2013 Spring & Summer Toy Insider.

As a registered yoga teacher, I’m a big advocate for the benefits kids can receive by practicing yogic postures, exercises, and breathing. Yoga for kids is incredibly popular, with whole yoga studios, such as New York City’s Yogi Beans and Karma Kids, offering an array of kids’ classes. Thankfully, you don’t have to be in NYC or have a trained yoga teacher on hand in order to practice. Super Duper Publications has released its Yogarilla Exercises and Activities, a set of 55 flash cards featuring traditional and original yoga poses taught by an incredibly agile and funny gorilla, OTis.

According to master yoga teacher Stephanie Adams, who developed one of the first kids’ yoga teacher trainings in the country, children enter the world as natural yogis—they have naturally pliable joints and flexible muscles. “Yoga encourages kids to explore their natural flexibility and to become stronger through natural and functional physical movement using their own body weight,” she says.

Yogarilla exercises will help kids to build strength and fitness, hone their balance, increase range of motion, develop fine motor skills, build body awareness, and even develop language skills. It’s a holistic approach to getting active.

The Yogarilla cards feature 55 traditional and original yoga poses sorted by starting position and color-coded for easy identification. It includes 10 standing, 10 seated, 10 prone, 10 supine, and 10 hands-and-knees poses, along with three partner poses and two breathing exercises. Kids will love the creative names for the traditional poses. Instead of complicated Sanskrit names like Natarajasana or Virabhadrasana, kids get fun names like Dancer, or Surfer, or Flat Flamingo.

OTis, who acts as kids’ guide to yoga, gives full directions on getting into poses safely, along with additional challenges if kids are mastering poses quickly, or adaptations for kids with special needs or just needing a little extra help.

The cards, which come in a handy carrying case, also feature activities and suggestions for mixing and matching cards to create a full practice. Teachers, occupational therapists, speech therapists, and even parents will like some of the practice suggestions to help kids develop skills, such as rhythm, interpersonal skills, verbal skills, and vocabulary. Yogarilla is appropriate for kids 3 and up.

Check out our listing of Yogarilla, along with other active toys, in our Spring & Summer Toy Insider.

For more commentary from Loren, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Super Duper Releases Just for Laughs Card Deck

Super Duper Publications has released its latest card deck — Just for Laughs — to help children and English language learners understand one of the most difficult tasks in language: comprehending what jokes mean and why they are funny.

Humor in any language often relies on words that have more than one meaning.  Just for Laughs takes the mystery out of language and gives players jokes to laugh (and learn) about.

The index-sized cards include 40 jokes with multiple meaning words, 30 with multiple meaning phrases, and 30 with multiple meaning sentences. The information booklet contains background theory and research, and the card set comes in a sturdy tin for easy storage.

Appeals Court Upholds Mattel Decision in Infringement Lawsuit

The U.S. Fourth Circuit Court of Appeals, led by judges Dennis Shedd, G. Steven Agee, and Clyde Hamilton, have upheld a trial court judgment ordering Super Duper Publications to destroy all of its goods that advertise or contain the name “Say” and “And Say.”

Super Duper is a publisher of educational materials for children with autism and other communication disorders. Since its establishment in 1987, the company has developed 15 lines of “Say” products such as Fold And Say articulation and language books, Fish and Say speech and language floor games, and See it Say it flip books for children with apraxia.

The trial court ruled that Super Duper infringed upon Mattel’s See ‘N Say and The Farmer Says toys.

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