Super Impulse, The Jim Henson Co. Partner for Fraggle Rock Range

FraggleRockSuper Impulse and The Jim Henson Co. will introduce a line of Fraggle Rock toys, making its debut at the North American International Toy Fair this weekend. The range will be available this spring and will include 10-inch Plush Characters; 4-inch Plush Backpack Clips; 6-inch Beanbag Plush; and 15-inch Feature Plush.  [Read more...]

Classic Toys Go Tiny with Super Impulse’s World’s Smallest Line

SI LOGO_TRAP_WITH (R)Super Impulse is expanding its World’s Smallest line this spring to include four of Mattel’s classic products. World’s Smallest toys are designed with the same working functions as the original classic toys, but in the smallest sizes ever created. [Read more...]

Super Impulse Expands into Blaster Category

Super Impulse, the company behind the World’s Smallest line, is set to release Precision RBS (Rubber Band System), a new twist on traditional foam dart blasters, in the spring.

BACK CORNER CHIRONPrecision RBS is a line of rubber band launchers that allows for safe and intense fun. Super Impulse says that the Precision RBS line with feature more ammo, more power, and more accuracy than any other launchers currently on store shelves. The company will launch the brand with various events hosted across North America throughout the year. [Read more...]