Uglydoll Teams up with DC Comics for Superhero Toys and Accessories

May 14, 2013 By Leave a Comment

Pretty Ugly, LLC and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced that they have entered into a co-branded 1209collaboration with DC Comics Super Heroes and Uglydoll characters. Gund, a division of Enesco, will produce a diverse range of colorful and collectible superhero plush based on the DC Comics and Uglydoll character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat as Batman and Babo as Superman.

The plush characters will be offered at retail and will be available through Diamond Comics and a broad range of retailers. Funko is also set to offer a collection of vinyl figures based on the DC Comics and Uglydoll plush collaboration during the holiday season this year. Additional categories of merchandise and collaborative characters will be announced in the coming months.

Gund will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. Funko and others will launch merchandise in time for the holiday season.

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COMMENTARY: Anticipated Summer Blockbusters Inspire “Super” Toys

April 24, 2013 By

This summer, the big screen will light up with superheroes, including the releases of Iron Man 3 and Man of Steel. And with summer superhero movies comes superhero toys, which range from role play to action figures to slingshots. Toys inspired by movies give kids the chance to be – and play with – superheroes. Here are some of my favorites from these two upcoming films:

Iron Man 3 (May 3)

Marvel Iron Man 3 Motorized ARC FX Gauntlet

0065356981893_300X300Kids can pretend to armor up like Iron Man with the wrist-mount disc-blasting gauntlet from Hasbro by firing foam discs more than 20 feet with the gauntlet’s motorized rapid-fire blasting action. Each Iron Man 3 Arc Fx Gauntlet comes with 10 Nerf foam discs.

 

Marvel Iron Man 3 Assemblers Action Figures

The Assemblers Action Figures allow fans to recreate the excitement of the film with this iron-man-toys-iron-man-3-avengers-initiative-assemblers-iron-patriot-figure-1buildable line from Hasbro. Each figure features an interchangeable Armor System, allowing one figure to create more than 25 armor combinations. The armor can be switched out between the 16 available figures in the line to create hundreds of more combinations.

Man of Steel (June 14)

Man of Steel Quick Shots Basic Figures Assortment

340x450Quick Shots figures from Mattel bring Superman’s flying abilities and heroism to life. The stretchy soft figures are designed to safely soar through the air, gently knocking down obstacles set-up in their path. And they’re simple to use! The Quick Shot figure attaches to the launcher figure and is pulled back and released like a slingshot. These will be available in May.

Man of Steel Movie Masters Action Figure

Movie Masters figures from Mattel are designed with authentic detail to bring Mattel - Man of Steel Superman Movie Masterfans’ favorite characters to life. This assortment of high-quality figures features heroes and villains from the movie Man of Steel. Fans can pose the figures in countless ways due to its high level of articulation. This action figures will be available in June.

Your adventure doesn’t have to stop once you leave the movie theater this summer. Continue fighting crime with your favorite heroes with great toys and collectibles.

For more commentary from Ali, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

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Parents Get a New, Not-So-Secret Headquarters with Launch of DC Comics Fan Family Blog

March 8, 2013 By

Fans both young and young at heart will get even more of the iconic characters they love as DC Entertainment unveils the DC Comics Fan Family blog. This new family-friendly site is designed to deliver the best of the celebrated super heroes, including Superman, Batman, and Wonder Woman, with a slew of family-oriented content for parents to share with their kids.

The DC Comics Fan Family blog will serve as an online hub for all DC Entertainment family-friendly news and information and offer readers a variety of content including DC Comics-themed activity sheets, DIY craft projects, guest blog posts featuring DC Comics talent, and the chance for fans to see their own artwork featured with a variety of creative submission contests.

The blog will also feature the recently announced nationwide contest with Capstone, “Be a Super Hero. Read!” in which students in grades three through six are encouraged to write about the real heroes in their lives.

To learn more about the DC Comics Fan Family blog, visit www.dccomicsfanfamily.com.

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Warner Bros. Consumer Products Debuts Worldwide Man of Steel Toy Program

February 4, 2013 By

Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners.  [Read more...]

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New Study Shows Girls Increasingly Becoming Fans Of Boy Brands

November 15, 2012 By

According to the annual study conducted by Smarty Pants, a youth and family research firm, girls are rapidly becoming fans of boy brands such as construction toys, superheroes, and sports gear. The study, Young Love, is conducted online among a representative sample of U.S. households with children ages 6 to 12. [Read more...]

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New LEGO Batman 2: DC Super Heroes to Save the Day

June 26, 2012 By

Warner Bros. Interactive Entertainment and TT Games are partnering to create LEGO Batman 2: DC Super Heroes. The game is now available in North America for Xbox 360, Playstation 3, the Wii, Windows PC, Nintendo DS/Nintendo 3DS handheld systems, and PlayStation Vita handheld system. The video game is a sequel to LEGO Batman: the Videogame.

In LEGO Batman 2: DC Super Heroes, gamers team up with Batman, Robin, and other classic superheroes such as Superman, Wonderwoman, and the Flash. Players embrace the roles of the Caped Crusader, Boy Wonder, and others to go against Lex Luthor and The Joker.

LEGO Batman 2: DC Super Heroes was designed for ages 10 and up.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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