Sweet Suite 2016

National Survey Shows 27 Percent of Parents Say Age Recommendations Are A Major Factor

A national survey conducted by Harris Poll on behalf of the Toy Industry Association (TIA) of U.S. parents of children 18 or younger has revealed only 27 percent of parents “strongly agree” that the recommended age on the toy’s packaging is a major factor in their selection. According to the TIA, these age recommendations are based on developmental maturity and heeding them is necessary to keep play both fun and safe. [Read more...]

NRF Releases Holiday Consumer Spending Survey

nrf1Prosper Insights and Analytics has conducted the National Retail Federation’s Holiday Consumer Spending Survey. The survey surmised that people will spend more this holiday season than in any other during the survey’s 14-year history. Other key facts include: [Read more...]

Hasbro Introduces First Kid-Sourced The Game of Life with New Career Choices

TheGameofLifeHasbro Inc. surveyed U.S. children ages 8 to 12 about what they want to be when they grow up, and based on their feedback, have updated The Game of Life to include new career options. Kids were asked about the modern and traditional jobs that they would like to have, and their top picks are featured as Career cards in the newest version of The Game of Life, in stores now.

[Read more...]

Retailers Re-Focus Shipping Calendar in Preparation for Surge in Online Shopping, Reports NRF

nrfExpectations are high for a strong omnichannel holiday season, so retailers are preparing their shipping operations to avoid delivery and service hiccups, according to Shop.org, a division of the National Retail Federation (NRF).

Shop.org’s eHoliday survey, conducted by Prosper Insights & Analytics, indicates that nearly eight in 10 retailers surveyed, or roughly 78.8 percent, will set their standard shipping deadlines for guaranteed Christmas delivery to expire at least a week before the big day. This compares to 73.7 percent last holiday season. In addition, approximately 21.2 percent will set their standard shipping deadlines to expire on December 19 or later, compared to 26.3 percent last year.

Of the 92.3 percent of retailers polled that plan to offer free standard shipping of some sort this holiday season, 69.1 percent said their guarantee for Christmas delivery will expire on or before December 19. Nearly three quarters of retailers polled last year, or 74.2 percent, had a deadline on the equivalent day; in this case, December 20. [Read more...]

Kids’ Usage of Smartphones and Tablets Outpaces Other Electronics, Says NPD

NPDGrouplogoAccording to Kids and CE: 2014, the latest report from The NPD Group, kids’ usage of smartphones and media tablets outpaces their usage of all other consumer electronic devices in U.S. households.

Seventy-one percent of households with a child ages 4 to 14 reported owning a smartphone this year, up from 55 percent two years ago. Furthermore, incidence of ownership of media tablets doubled between 2012 and this year, growing from 21 percent to 43 percent, respectively. Among those with kids in the household, 35 percent said that their child uses a smartphone, up from 21 percent two years ago. For media tablets, the figure was 31 percent, up from 13 percent two years ago.

As far as personal ownership of consumer electronic devices among children ages 4 to 14, portable devices were the only device group to exhibit steady increases in ownership among the children themselves. Incidence of personal ownership of cell phones—including traditional cell phones and smartphones—held steady at 19 percent this year. [Read more...]

NRF Reports Back-to-School Shoppers Still Wrapping Up Shopping Lists, Leaning More on Coupons

nrfAccording to the National Retail Federation’s (NRF) latest Back-to-School/College Surveys, the average family with children in grades K to 12 completed 49.9 percent of its shopping by mid-August, down slightly from last year’s 52.1 percent.

As of August 12, fewer families had stepped out to take advantage of retailers’ special school savings opportunities; specifically, 23.6 percent had not started shopping yet, up from 20.9 percent last year. However, some were eager to get started: 15.7 percent said they have completed their lists, which is roughly the same as last year.

Meanwhile, college families got a jump on retailers’ sales and promotions this summer, with 23.4 percent stating that they completely finished with their lists, up from 20 percent last year. Slightly fewer families this year say they haven’t started shopping, at 26.2 percent versus 28.8 percent last year. [Read more...]

LIMA Launches First Multi-Country Consumer Surveys on Favorite Kids Brands

LIMAlogoLicensing Industry Merchandisers’ Association (LIMA) has introduced the first in a series of consumer survey reports detailing kids’ favorite brands and characters across various categories in 31 countries worldwide. LIMA has commissioned Kidz Global to produce the reports, which will be released quarterly for nine countries and semi-annually for the remaining 22.

With each report, Kidz Global’s BrandTrends will measure the relative awareness, popularity, and merchandise appeal of the top 30 brands to children. Each report will also identify the most recognizable kid licenses in the country for both boys and girls, as well as by category and in four different age groups from infants to tweens/young teens. Informative key facts will be presented throughout the reports to provide further insight into the survey results. [Read more...]

Toy Industry Association to Conduct 2014 Toy Industry Marketing and Promotions Study

The Toy Industry Association will conduct the 2014 Toy Industry Marketing and Promotions Study, its first-ever analysis of the industry’s advertising, marketing, and social media practices. The study will examine the promotional tools and techniques used by companies of all sizes, categories, and distribution channels.

Industry Insights Inc., the same firm that conducted the TIA’s Financial and Operating Benchmark Study and Compensation and Benefits Survey, will also conduct this study. TIA members can participate for free in an online survey or series of phone interviews until May 30.

The study will collect data on in-house vs. outsourced functions, trends and expectations for digital and traditional media, and the effectiveness of social media, among other topics. [Read more...]

NPD Report Shows 36 Percent of U.S. Plays Digitally Downloaded Games

According to The NPD Group’s Exploring Digital Gaming report, an estimated 36 percent of the U.S. population ages 13 and up are digital gamers, defined as currently playing digitally downloaded games on either a computer, video game console, or portable device. Of that percentage, 16 percent report only playing games downloaded digitally.

The computer is the most popular device for digital gaming, owning 90 percent of digital gamers playing on the device, while 28 percent play digitally downloaded games on a video game console. Although digital play is increasing among console players, only about two-thirds of primary console players—or those who play on consoles most often—purchase digital games more than once per year. Only 14 percent purchase on a regular, monthly basis.

When asked about their purchase preference if both physical and digital formats of a game are being offered at the same price, 44 percent of primary console players are more likely to choose physical in this scenario. Primary computer players do not automatically choose digital, with the group being split between 25 percent for digital, 28 percent for physical, and the remaining gamers being indecisive.


Hasbro Survey Finds 78 Percent of Americans Partying at Home on NYE

For the second year in a row, when the clock strikes Twelve on New Year’s Eve, the majority of Americans plan to ring in the New Year at home instead of out on the town, according to a new survey by Hasbro. Seventy-nine percent of women and 76 percent of men, up from 70 percent last year, will opt for a more low-key celebration. To make the most of a festive night at home, Hasbro recommends some friendly game night competition to get the good times rolling on December 31.

And while most (56 percent) seem to want to keep the competition light and friendly, 81 percent of people ages 18 to 24 admit to “bending the rules” in order to win when playing games. If you’re spending the night in on New Year’s with some family-friendly competition, be sure to upload pictures of your party to the Hasbro Game Night Facebook page or tweet @HasbroGameNight, #HasbroHolidays.