Hasbro Inc. has joined the U.S. Environmental Protection Agency’s (EPA) Green Power Partnership as part of the company’s continued efforts to accelerate progress towards the its 2020 sustainability goals and transition to more renewable energy. [Read more...]
Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo.
The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this past Tuesday in sprawling fashion at the Shanghai New International Expo Center in Shanghai. Across three days, 1,364 global brands were on display, and roughly 80,000 visitors were expected to participate.
Recent news shows reasons to be optimistic about the Chinese toy market’s future, including the country’s overtaking of the U.S. in terms of purchasing power. Yet based on the flow of crowds at the show, many of the types of toys that Chinese consumers are especially interested in are ones promoting sustainability, safety, and educational development. [Read more...]
By Brian MacKinnon, Toy State senior vice president of sales
First and foremost, toy makers are committed to providing retailers with high quality products. But if we can do this in an environmentally friendly way and be more profitable—well, now we are talking!
Over the past few months, Toy State has been part of a Wal-Mart-sponsored pilot program, RedE, intended to educate companies on ways to utilize sustainability best practices to both save energy over time as well as increase profitability. This past April, we were proud to be recognized by Wal-Mart as a global leader in this effort.
Let me share with you what we’ve learned through this pilot program so far: [Read more...]
At the Toy Industry Association‘s newly re-launched Environmental Sustainability Committee meeting, sustainable metrics and materials for eco-friendly products and packaging, the development of an industry-wide definition of sustainability, and consumer trends and engagement on environmental issues were among the topics discussed.
The committee re-launched to help monitor environmental issues that impact the toy industry. It is also in place to assist toy companies in starting eco-friendly programs internally and to increase the sustainability of their products.
A recent survey distributed by the TIA is aimed at helping prioritize specific sustainability issues. Results showed that participants want the sustainability efforts to be beneficial in the long-run while keeping up to date on consumer trends, sustainable tools and materials for packaging, and developing cross-industry collaborations on common sustainability interests.
The committee will meet again in August to continue discussing and developing plans for a more sustainable future in the toy industry.
Hasbro, Inc. has new environmental sustainability goals that the company aims to achieve by the end of 2020. Hasbro plans to further reduce the environmental impact of its global operations by minimizing waste, improving energy efficiency, reducing greenhouse gas (GHG) emissions, and conserving water at its owned and operated facilities. These new 2020 goals build on commitments the company set in 2008 that it achieved by end of 2012.
Hasbro’s end of 2020 sustainability goals for its owned/operated facilities include reducing waste to landfill by 50 percent from 2012 levels; reducing energy consumption by 25 percent from 2012 levels; reducing global Scope 1 and Scope 2 GHG emissions by 20 percent from 2012 levels; and reducing water consumption by 15 percent from 2012 levels.
In addition to these reduction goals, Hasbro continues to drive environmental improvements through its sustainable packaging initiatives, including reducing packaging material, eliminating PVC from packaging, increasing recycled content, and sourcing paper responsibly.
Crayola has launched its nationwide Colorcycle marker program, which transforms used markers directly into clean energy. The program is the latest innovation in the company’s continuing commitment to advance its sustainability efforts. The Colorcycle marker program will allow students to responsibly dispose of any type of used marker through an in-school collection process, keeping plastic out of landfills. Once the used markers are collected, a unique technology will convert the markers into usable fuel.
For decades, Crayola has been an industry leader in creating sustainable solutions. Initiatives include using solar power to manufacture crayons, incorporating recycled plastic into its markers, and using reforested wood to manufacture its colored pencils. Crayola conducted extensive research into various new and emerging technologies that would allow the company to repurpose its markers and found the most efficient and beneficial solution at this time is the plastic to energy process, which allows the company to repurpose the entire marker.
As part of the Colorcycle program, Crayola developed classroom lesson plans designed to help teachers educate students on the important role sustainability plays. The lesson plans engage students in environmental solutions, teaching them how to protect the planet in new and relevant ways, while also encouraging them to take environmental responsibility into their own hands. [Read more...]