Hasbro Announces 2020 Sustainability Goals

Hasbro logoHasbro, Inc. has new environmental sustainability goals that the company aims to achieve by the end of 2020. Hasbro plans to further reduce the environmental impact of its global operations by minimizing waste, improving energy efficiency, reducing greenhouse gas (GHG) emissions, and conserving water at its owned and operated facilities. These new 2020 goals build on commitments the company set in 2008 that it achieved by end of 2012.

Hasbro’s end of 2020 sustainability goals for its owned/operated facilities include reducing waste to landfill by 50 percent from 2012 levels; reducing energy consumption by 25 percent from 2012 levels; reducing global Scope 1 and Scope 2 GHG emissions by 20 percent from 2012 levels; and reducing water consumption by 15 percent from 2012 levels.

In addition to these reduction goals, Hasbro continues to drive environmental improvements through its sustainable packaging initiatives, including reducing packaging material, eliminating PVC from packaging, increasing recycled content, and sourcing paper responsibly.

Crayola Launches Colorcycle Marker Program

Crayola Marker Recycling ProgramCrayola has launched its nationwide Colorcycle marker program, which transforms used markers directly into clean energy. The program is the latest innovation in the company’s continuing commitment to advance its sustainability efforts. The Colorcycle marker program will allow students to responsibly dispose of any type of used marker through an in-school collection process, keeping plastic out of landfills. Once the used markers are collected, a unique technology will convert the markers into usable fuel.

For decades, Crayola has been an industry leader in creating sustainable solutions. Initiatives include using solar power to manufacture crayons, incorporating recycled plastic into its markers, and using reforested wood to manufacture its colored pencils. Crayola conducted extensive research into various new and emerging technologies that would allow the company to repurpose its markers and found the most efficient and beneficial solution at this time is the plastic to energy process, which allows the company to repurpose the entire marker.

As part of the Colorcycle program, Crayola developed classroom lesson plans designed to help teachers educate students on the important role sustainability plays. The lesson plans engage students in environmental solutions, teaching them how to protect the planet in new and relevant ways, while also encouraging them to take environmental responsibility into their own hands. [Read more...]