Toys “R” Us Launches Family-Friendly Digital Entertainment Service

Toys “R” Us has launched Toys “R” Us Movies, a new family-friendly digital entertainment service with more than 4,000 movies and shows available with no subscription. Available on ToyrusMovies.com, users can purchase, download, and stream content on PC’s, Macs, and Adobe Flash enabled devices.

Toys “R” Us Movies includes content from entertainment companies such as 20th Century Fox, Anderson Digital, Gaiam Vivendi Entertainment, Lionsgate/Summit, Magnolia Pictures, NBCUniversal, Paramount Pictures, Phase 4 Films, Sony Pictures Home Entertainment, Starz Media, The Walt Disney Studios, and Warner Bros. Entertainment Inc. Users must be 18 years or older to register. Parents are provided with customizable parental controls to block age-inappropriate content.

The digital entertainment service offers new releases available for purchase nearly two weeks before the DVD release. The downloaded content will be stored in a library for future viewing. Toys “R” Us will launch the digital entertainment service on Blu-ray players, televisions, and tablets. A Toys “R” Us Movies app will also be available for tabeo  free at the tabeo App Store.

Toys”R”Us Introduces tabeo: the Kids Tablet With Safety Features Desired By Parents

Toys”R”Us is introducing the first wi-fi tablet designed by the kids’ authority. Called tabeo, the device is loaded with the content kids want, as well as safety features desired by parents. This 7-inch, multi-touch tablet features 50 free, preinstalled apps that were carefully selected to entertain and educate children, while helping them explore the Internet. Making online safety a top priority, tabeo was designed with integrated parental controls that offer the flexibility to customize levels of Internet access for each member of the family. Tabeo will be available exclusively at Toys”R”Us stores nationwide starting October 21 and is now available for pre-order online at Toysrus.com. More information may be found at tabeo.com.

“Over the past year, we’ve spent considerable time talking to parents and children to determine what features and functions they really want in a kids’ tablet, resulting in tabeo,” says Troy Peterson, vice president, divisional merchandise manager, Toys”R”Us, U.S. “We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys”R”Us team.”

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.