Tokidoki and Sanrio Collaborate on Holiday Collection

sanriotokidoki has partnered with Sanrio, the global lifestyle brand best known for the pop icon Hello Kitty, on a limited edition tokidoki x Sanrio Characters holiday collection.

The new collection features bright and colorful co-branded products with favorite tokidoki and Sanrio characters, including Adios, Ciao Ciao, Stellina, Hello Kitty, Keroppi, Badtz-Maru, and more. The broad product assortment consists of charms, ornaments, women’s tees, bags, smartphone, tablet, and computer cases, plush, toys, and luggage.

The tokidoki x Sanrio Characters holiday collection is available at the tokidoki flagship store in Los Angeles, Calif., as well as Sanrio boutiques across the country, and www.tokidoki.it and www.sanrio.com.

COMMENTARY: Not Your Average R/C Toys

Give a child a R/C controller, and he or she will be occupied for hours, steering or flying whatever device it is around the room or outside. Give a child an iPhone and chances are your contacts will end up being deleted, you’ll be left with 350 pictures of the inside of your little boy or girl’s mouth, and your phone will soon self destruct—but, that’s about to change.

There’s no denying that it’s now essentially encrypted in children’s nature to be intrigued by new technology at increasingly younger ages—and let’s face it, most of the time they get the hang of it a lot quicker than adults. But instead of parents discouraging their children from toying around with iPhones, iPads, and tablets (because they’re of course not toys, they’re high-tech adult equipment that are soo not used for playing Candy Crush), they can instead support a productive way to use such devices with these awesome toys.

I was first introduced to Orbotix’s Sphero 2.0 when someone in the office put it on my desk and said, “Here, play with this.” I looked at the box a little confused wondering what it was, and as I starSP0SPHERO003ted to read the instructions (very helpful to figuring out how toys work), I realized that this was, hands down, one of the coolest toys I’ve ever played with. It’s simply a ball, not a fancy monster truck with huge wheels and the ability to smash into the wall, crumble into pieces, and put itself back together all while singing jingle bells—or something like that. But, it’s a robotic ball with an engine and it’s really, really fast and controlled by your phone. You just download the Sphero app on your iPhone, iPad, iTouch, or android device and using a Bluetooth connection your device transforms into a control that propels Sphero at speeds up to seven feet per second across the room and off ramps. The driving accuracy really impressed me because I do tend to be a little spazzy with toys like these, but it was actually easy to maneuver the toy around bends and turns and what not. Sphero 2.0 also lights up in a variety of neon colors which looks as spectacular as it is to play. There are also a ton of other apps available to engage Sphero in a variety of games. [Read more...]

Playrific Introduces Kid-Safe App for the New Tabeo e2 Kids’ Tablet

Oct10.PlayrificPlayrific has announced that its Play & Learn app will be available on the Tabeo e2 kids tablet from Toys “R” Us. The device, which will be available exclusively at Toys “R” Us stores nationwide later in October, and is available now for pre-order online at tabeo.com, will come preloaded with the app. The Playrific app is packed with videos, games, interactive books, songs, drawing, coloring apps, and more.

Playrific offers a new approach to Internet safety by presenting kids with a wide range of pre-screened content that is designed to encourage exploration.

VTech Introduces InnoTab 3S

VTech InnoTab 3S_BlueVTech, introduces the InnoTab 3S for kids ages 3 to 9. The InnoTab 3S, the next generation of one of the first children’s learning tablets with Wi-Fi, features VTech Kid Connect—an exclusive communication app that allows kids to be connected with their parents and friends through both tablet-to-mobile and tablet-to-tablet communication, a rechargeable battery pack with AC adapter, and a kid-safe web browser. In addition, access to VTech’s Learning Lodge app store—home to a plethora of downloadable content and curriculum for purchase—and 20 free apps provides kids with a bright start on their learning journey. The InnoTab 3S is now available for pre-order on www.vtechkids.com, Amazon.com, Target.com, Toysrus.com, and Walmart.com.

With VTech Kid Connect, kids can use their InnoTab 3S to send text messages and animated stickers to parents’ smartphones. In return, parents can send text messages and stickers to their child’s InnoTab 3S. VTech Kid Connect gives kids the ability to emulate their parents, allowing them to feel like they are part of the text messaging trend, but from a kid-safe, kid-friendly tablet. In addition, kids can stay connected to their friends and siblings with tablet-to-tablet communication, sending messages safely between two InnoTab 3S tablets from the next room or from across the country. A value-packed Deluxe Apps Package with Premium Kid Connect will be available in the fall (sold separately), including more enhanced features, allowing kids and parents to send each other personalized voice messages, photos, and drawings, in addition to texts and animated stickers. [Read more...]

VTech’s InnoTab 2S Wi-Fi Learning App Tablet Awards Parents’ Choice Award

VTECH ELECTRONICS NORTH AMERICA, LLC LEARNING APPVTech, a world leader in age-appropriate and developmental stage-based electronic learning products for children, announced that its InnoTab 2S Wi-Fi Learning App Tablet, one of the first children’s learning based tablets with Wi-Fi, has been selected as a 2013 Parents’ Choice Award winner by Parents’ Choice Foundation.

VTech’s InnoTab range offers children their own tablet that opens up a world of age-appropriate educational content across the widest variety of curriculums, from downloads to software cartridges, combining innovative technology with a developmental learning tool that grows with a child and makes learning fun.

The InnoTab 2S Wi-Fi Learning App Tablet features a secure wireless connection to VTech’s comprehensive app store, the Learning Lodge, where children can explore more than 350 educational games, e-books, videos, music, and more; pick their favorites; create a wish list; and send the list right to their parents’ e-mail. Parents can then approve the wish list, which sends the purchases wirelessly, directly to the InnoTab 2S.

[Read more...]

Toon Goggles Partners with Southern Telecom for Child-Friendly Programming

PolaroidKidsTabletOnline kids destination Toon Goggles, the entertainment channel offering a diversity of kid-safe and parent-friendly programming, has partnered with Southern Telecom to launch a new free app for the Polaroid 7-inch Kids Tablet, providing viewers with instant access to Toon Goggles’ selection of animated and live-action content for children. The free Toon Goggles app is available now on the Polaroid Kids Tablet, a rugged, kid-friendly tablet with parental controls embedded right into its Android operating system.

In addition, the deal sees Southern Telecom adding Toon Boom Animation Inc.’s creative app Boom Goggles to tablets. The Boom Goggles app, developed jointly by Toon Goggles and Toon Boom, allows users to demonstrate their design skills instantly by creating their own stop-motion cartoons. Polaroid Kids Tablet users will be able to export their unique creations to the Toon Goggles platform, sharing their innovations with friends and family. Boom Goggles is available in the Google Play Store for free.

Oscura App Now Available on Android Phones, Tablets

Viacom International Media Network (VIMN) launched its spooky gaming app, Oscura, for Android phones and tablets. The game comes in nine different languages including, English, French, Spanish, Chinese, Korean, German, Dutch, and Brazilian Portuguese.

In the game, players attempt to restore light to a darkened land that has not seen light since the power crystals in the lighthouse exploded. Players travel through different environments, finally entering a dark and disastrous world, to save the land.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group