Tamagotchi Returns with New Tamagotchi Friends

TamagotchiFriendsThis month sees the release of a new generation of Tamagotchi toys from Bandai America. Like the original Tamagotchi, Tamagotchi Friends egg characters hatch, at which point the owner raises it from birth to adult. This includes feeding it when it is hungry, providing medicine when it is sick, and bathing it. Owners can also play games to earn Gotchi Points, which can be used to buy meals, snacks, and jewelry.
By bumping them into each other, Tamagotchi Friends characters can send text messages and gifts, and even go on play dates. More bumps lead to more points and rewards that the owner will earn.
Tamagotchi Friends Digital Friend devices are available in six different designs. Bandai is also releasing figures and play sets—including multi-character packs and a two-level café—exclusively at Toys “R” Us and toysrus.com.

Tamagotchi Celebrates 17 Years with New Tamagotchi Friends

TamagotchiFriendslogoBandai is set to relaunch Tamagotchi under the brand Tamagotchi Friends, supported by new devices, technology, and an immersive portfolio of interactive lifestyle products. Tamagotchi Friends will launch with animated webisodes debuting globally on November 23 to coincide with Tamagotchi’s 17th birthday, and supported by a phased rollout of a new website.

Since its debut, Tamagotchi has sold more than 79 million units in 44 versions worldwide, and remains the No. 1 character brand for girls ages 7 to 9 in Japan, as well as a top nostalgic brand in the U.S. The Tamagotchi Friends brand will include physical products, including Digital Friends, apparel, and apps; as well as a virtual world on social media at tamagotchifriends.com, where global visitors can connect to the characters and get to know them.

Bandai will introduce the Tamagotchi Friends portfolio of Digital Friends and other toys globally, with product reaching European retailers beginning in late December, followed by the U.S. market next fall.