Legacy Relaunches Crayola Color Blaster

Screen Shot 2017-02-28 at 4.21.55 PMLegacy Games relaunched Crayola Color Blaster, the company’s first augmented reality game.

Legacy is releasing a new storyline content pack for the app, called Paint My Dragon, that includes fairies, tree monsters, ogres, and dragons. Also newly available is an arcade mode for players who prefer faster action. Players can enjoy the new arcade mode update and original zombie-themed story for free, while Paint My Dragon is available as an in-app purchase. [Read more...]

Target to Use Interactive Game to Transform Stores into Winter Wonderlands

Target LogoTarget has partnered with Google on its latest Art, Copy & Code project, Bullseye’s Playground, an interactive, in-store mobile experience. Bullseye’s Playground is a mobile game experience that features Target’s bull terrior mascot Bullseye and other characters. In addition, guests can use Google’s new Project Tango Development Tablet in select stores.

Beginning December 2, Target guests can use their mobile devices to access Bullseye’s Playground both in and out of stores. They can play six interactive games, including sledding, ice fishing, and snowball fights. In-store signage will prompt guests to play and discover special codes throughout the store to unlock characters and new game levels. For every game played on Bullseye’s Platform, Target will donate $1 to St. Jude Children’s Research Hospital up to $1 million.

In select Target stores, guests can be some of the first to test out Google’s Project Tango Development Tablets. The tablet screen can transform the store into a winter wonderland that changes as the guests move around the store. They can also interact with characters like Bullseye and Zoomer Dino as they travel around the location, while they discover virtual activities like taking part in a snowball fight or playing a xylophone made of icicles. [Read more...]