HoliDAY of Play 2015

Target Names John Mulligan to Chief Operating Officer, Cathy Smith to CFO

Resized large Target-LogoTarget Corporation has promoted John Mulligan to the role of executive vice president and chief operating officer, effective September 1. In the newly created position, Mulligan will assume oversight of stores, supply chain, and properties.

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COMMENTARY: Shoppers Offer Their Takes on Target’s Decision to Drop Gender-Specific Marketing

Resized large Target-LogoIn recent days, the toy industry has been abuzz with the news that Target will remove gender labels from its in-store marketing. That means for the retailer’s toy department, there will no longer be signage referring to certain toys as being girls’ and others as boys’, nor shelves swathed in pink or blue paper, which traditionally have had gender-specific connotations (pink for girls, blue for boys).

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Target to Remove Gender Labels from Its Toy Department

Target LogoTarget Corp. will remove gender labels from most of its children’s departments, following customer complaints about signs designating certain toys for girls.

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Target’s Kathee Tesija Moving into Advisory Role

Target LogoKathee Tesija, executive vice president, chief merchandising and supply chain officer at Target Corp., will move into an advisory role effective July 6. Tesija has spent nearly 30 years at Target, contributing to the retailer’s growth and recent efforts to regain momentum.

In her new role, she will spend the next several months contributing to key enterprise initiatives and ensuring a smooth transition of her responsibilities.

SwimWays Partners with Retailers for National Learn to Swim Day

NationalLearntoSwimDay,LogoSwimways Corp.’s campaign for its fourth annual National Learn to Swim Day will take place during National Water Safety Month on May 16. Held on the third Saturday of May each year, National Learn to Swim Day provides the opportunity to raise awareness about the importance of water safety and teaching children how to swim as pools open across the U.S. for summer.

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Target Shares Plans for Growth, Corporate Restructuring

Target LogoAt a meeting on Tuesday for the investor community, Target Corporation Chairman and CEO Brian Cornell and members of his leadership team presented strategies intended to put Target on a clear path to growth. The retailer plans to differentiate itself in the marketplace through stronger merchandising authority, as well as a shopping experience featuring mobile as its front door. In addition, Target will create a headquarters team that is more agile, efficient, and guest-focused. [Read more...]

Target Announces Store Growth Plans for 2015

Target.TargetExpressThis year, Target Corp. will open 15 stores in three distinct formats: eight TargetExpress locations, one CityTarget, and six general merchandise stores. Target’s strategic growth is focused on reaching guests in urban centers, while also offering new experiences, merchandising layouts, and innovations in its general merchandise stores. [Read more...]

Target Offering Last-Minute Sales During Final Week of Holiday Season

Target LogoWith one week until Christmas, Target Corp. will offer last-minute deals and free shipping on, where orders placed through December 20 can still be delivered by Christmas. Meanwhile, on Christmas Eve, guests can place online orders for store pickup as late as 5 p.m. and have their items ready that day.

Over the next week, Target will offer deals on gifts including the Sony PlayStation 4; select video games and starter packs, including Call of Duty Advanced Warfare, Disney Infinity Marvel, and Skylanders Trap Team; select Disney Junior toys; and the New Bright Mud Slinger R/C Jeep.

Cartwheel, Target’s mobile savings app, is offering 50 percent off a different toy every day until December 24. From now until Christmas, Cartwheel is also featuring more than 150 offers, including discounts off Sony PlayStation 4 bundles.

Target stores are also offering extended hours through the holiday season, with the following days and times: December 16 to 20, 8 a.m. to 11 p.m. or 12 a.m.; December 21 to 22, 8 a.m. to 12 a.m.; December 23, 7 a.m. to 12 a.m.; December 24, 7 a.m. to 9 p.m. or 10 p.m.; December 26, 7 a.m. to 10 p.m., 11 p.m., or 12 a.m.; and December 31, 8 a.m. to 9 p.m.

Total Spending, Number of Shoppers Down During Black Friday Weekend

As reported by the National Retail Federation (NRF), roughly 87 million Americans visited stores on Black Friday. However, total spending for the long Thanksgiving weekend is projected to be down more than 10 percent from last year’s estimate.

According to an NRF survey released on Sunday, total spending for the four-day weekend is expected to reach $50.9 billion, a decrease of 11.3 percent from last year’s estimate of $57.4 billion. NRF data also estimates that 133.7 million shoppers will have visited stores this weekend, down 5 percent year-over-year and below the expected number of 140.1 million. The survey also estimates flat growth in online sales.

This data follows strong starts reported by some retailers for the Black Friday weekend. Both Wal-Mart Stores and Target Corp. began offering special Black Friday sales on Thanksgiving Day, beginning at 6 p.m. While neither Wal-Mart nor Target has reported specific sales figures, both claimed a high number of customers that shopped at stores as well as online. [Read more...]

Target Kicks Off Cyber Week with Deals and Digital Savings

Target LogoTarget’s Cyber Week event will kick off Sunday, December 1, where more than 100,000 items will be on sale throughout the week, including category-wide deals on toys. Deals include:

  • On Cyber Monday (December 2), thousands of toys at buy one, get one 30 percent off plus free shipping
  • Buy one, get one 30 percent off Monster High and Transformers licensed toys during Cyber Week (December 1 to 7)

Target is also extending free shipping on more than 300 toys throughout the holiday season, and by using a REDcard credit or debit card, guests will receive 5 percent off purchases and free shipping at