China Toy Fair


Target Appointed as Consumer Products Agent for PlayStation Brand

PSF

Sony Computer Entertainment Europe (SCEE) has appointed Target Entertainment Group as the consumer products agent for the PlayStation brand in Europe, Middle East, Africa, and Australiasia (EMEA). Target will develop a strategic licensing plan with SCEE, which will primarily target adult males ages 18 to 40. Product categories for the licensing program will include a range of high spec/high fashion items including apparel, accessories, and gifts. Target and SCEE will also target boys ages 7 to 14 for a range of licensed high street fashion products.

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The Toy Book’s Toy Report 11/17/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/17/09.

To view click here.

Target Entertainment Group Signs First Licensee for Brit Chicks

Target Entertainment Group has signed Prosperity Industrial as its first licensee for Brit Chicks. The Hong Kong-based manufacturer will produce beaded craft items, including beaded jewelry kits, spray pens, spray tattoo pens, spyro art and stencil sets, paper styling kits, and scrapbooks. The licensing deal gives Prosperity Industrial worldwide rights, excluding the UK.

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