Target‘s CEO Brian Cornell, COO John Mulligan and CFO Cathy Smith announced that the company is investing more than $7 billion in capital over the next three years, and about $1 billion in annual operating profits beginning in 2017, to grow sales faster, gain market share, adapt to guests’ rapidly changing preferences. [Read more...]
Marvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.
The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]
Super Hero High will premiere on Boomerang March 19, featuring the lineup of female superheroes from DC Super Hero Girls, the new comic universe from Warner Bros. Consumer Products, DC Entertainment, Warner Bros. Animation, and Mattel. In addition to the hour-long special, exclusive shorts inspired are also now available to view on the Cartoon Network video app. [Read more...]
Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing. [Read more...]
Revell has released an assortment of snap-together, interactive model kits inspired by Star Wars: The Force Awakens, aimed at ages 6 and up. The first four kits consist of replicas of the Millennium Falcon, Poe’s X-Wing Fighter, the Resistance X-Wing Fighter, and the First Order Special Forces Tie Fighter.