Antsy Pants Launches at Target

AntsyPants social

Beach House Group ventures into the toy category for the first time with the launch of its debut kid’s brand, Antsy Pants. This line of constructible Build and Play kits are available exclusively at Target. The Antsy Pants line features Snap and Click connectors and poles, a variety of fabric covers, play balls, an obstacle course, a play liner, and a storage unit.

Through the availability at Target, Antsy Pants will also support KaBOOM!, a national non-profit dedicated to ensuring that all kids participate in active play. The company will donate to KaBOOM! for each product purchased, and is projected to give more than $150,000 in the first year to build playgrounds for kids across America.

Kids are given the independence to build each kit on their own to design their own playtime with Antsy Pants. Each Build and Play Kit comes in three sizes, with fabric covers including The Lemonade Stand, Farmers’ Market, and Pirate Ship, along with DIY (do it yourself) covers that kids can create themselves.

Additional styles will launch this summer.

Faber-Castell Launches Target Collection Nationwide

50212708Faber-Castell launches its Premium Children’s Art Products brands at Target stores nationwide. The 12-piece collection is set to debut this week, and will include spring-inspired kits and classic staples for kids.

New products available include the Paint by Numbers Museum Series, Sunflowers, Do Art Watercolor Pencil Art, and Young Artist Learn to Paint Set.

Target Commits More Than $7 Billion to Adapt to Guest Preferences

TargetAnnoucementTarget‘s CEO Brian Cornell, COO John Mulligan and CFO Cathy Smith announced that the company is investing more than $7 billion in capital over the next three years, and about $1 billion in annual operating profits beginning in 2017, to grow sales faster, gain market share, adapt to guests’ rapidly changing preferences.  [Read more...]

Target Reports Q4 and Full-Year 2016 Earnings

TargetTarget reported its fourth quarter and full-year 2016 results. Highlights include a GAAP earnings per share (EPS) from continuing operations of $1.46 in the fourth quarter and $4.58 for full-year 2016, compared to $2.31 and $5.25 in 2015, respectively.  [Read more...]

Marvel Debuts Black Panther Merchandising Program

black panther comicMarvel is rolling out a new merchandising program inspired by Black Panther in time for his first appearance as part of the Marvel Cinematic Universe, a new comic book written from Ta-Nehisi Coates, and 50th anniversary. The campaign will touch on all major categories including publishing, apparel, toys, collectibles, home goods, and more.

The licensing program features a wide range of products inspired by both the new Marvel comic book debuting April 6th and Black Panther’s first film appearance in Marvel’s Captain America: Civil War film in May. The products will feature standalone representations of the hero, as well as team-oriented sets inspired by the new film. [Read more...]

DC Super Hero Girls Make Debut During March 19 Special

2016-02-DC-Super-Hero-Girls-1Super Hero High will premiere on Boomerang March 19, featuring the lineup of female superheroes from DC Super Hero Girls, the new comic universe from Warner Bros. Consumer Products, DC Entertainment, Warner Bros. Animation, and Mattel. In addition to the hour-long special, exclusive shorts inspired are also now available to view on the Cartoon Network video app. [Read more...]

WBCP, DC Entertainment, and Mattel Partner with Target for DC Super Hero Girls

hero_tcm1249-238335Warner Bros. Consumer Products (WBCP), DC Entertainment (DCE), and Mattel are entering an exclusive partnership with Target Corporation for the DC Super Hero Girls merchandise collection, set to launch nationwide in March exclusively in Target and worldwide in July. The collection features multiple categories, including toys and dress up, apparel, accessories, and publishing. [Read more...]

COMMENTARY: Positive Outlook for 2016

After attending the TIA’s Fall Toy Preview in Dallas a couple of weeks ago, I feel confident that 2016 is going to be an even better year for the toy industry. While the show floor seemed quieter than in years past, the majority of companies I met with were upbeat and excited for holiday 2015 and the year ahead. A number of my meetings were cut short due to drop-ins by Walmart, Amazon, Target, and Toys “R” Us buyers, which is always a good sign.

The industry is expected to be up approximately 6 percent this year, and I expect this success to carry over to 2016. I saw a higher than usual number of new lines, and interesting expansions of successful products, proving that manufacturers are riding high on the wings of rising sales, leaving them willing and able to take some risks. [Read more...]

Revell Releases Snap-Together Vehicle Models Inspired by Star Wars: The Force Awakens

Revell Millennium FalconRevell has released an assortment of snap-together, interactive model kits inspired by Star Wars: The Force Awakens, aimed at ages 6 and up. The first four kits consist of replicas of the Millennium Falcon, Poe’s X-Wing Fighter, the Resistance X-Wing Fighter, and the First Order Special Forces Tie Fighter.

[Read more...]

The Lowdown on Doll Hunting: Doll Collecting in the Age of Social Media

This article first appeared in the July/August 2015 issue of The Toy Book.

MelissaHunterHeadShotDoll collecting may be as old as the industry itself, but the newest generation of collectors is armed with video cameras, vlogs, and thousands of YouTube subscribers. They call themselves doll hunters.

[Read more...]