China Toy Fair


Sanrio and Target Say Hi to Hollywood with Hello Kitty Con

Hello Kitty Con 2014 LogoSanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world. Presented in conjunction with Target, Hello Kitty Con was developed in celebration of Hello Kitty’s 40th Anniversary, and will take place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art) in downtown Los Angeles from October 30 to November 2. This milestone event will invite Hello Kitty fans to immerse themselves in an environment in which the brand is celebrated, explored, and experienced.

Hello Kitty Con 2014 will present a full line-up of activations ranging from integrated workshops, lectures and panel discussions; special appearances and signings with Hello Kitty head designer Yuko Yamaguchi and other special guests from Japan; interactive art installations and daily artist signings; the Hello Kitty Friendship Station Pop-up Shop offering convention exclusives; and the Hello Kitty Super Supermarket, featuring a curated selection of vendors offering products and experiences available only at the convention. There will also be a Hello Kitty retrospective and vintage shop selling rare collectibles from the past, product and collaboration previews, a tattoo shop, photo opportunities, and more. [Read more...]

Bananagrams Go Wild with Target-Exclusive Bananagrams WildTiles

BananagramsWildTilesBananagrams Inc. has launched Bananagrams WildTiles exclusively at Target and on target.com. The new game includes six monkey WildTiles, putting an all-new spin on the original Bananagrams racing crossword game. Now as players race to complete their grids, they can pick up a WildTile and play it as many times as needed, standing in for any letter.

As with previous Bananagrams Inc. games, everything needed to play is included in the banana.

VTech’s Kidizoom Smartwatch Includes Built-In Camera and More

VTech Smartwatch Release FINAL[4]Today, VTech launched its first ever camera watch for kids: the Kidizoom Smartwatch. The world’s first smartwatch for kids, its features include a built-in camera, video, and photo effects. The Kidizoom Smartwatch also has a 1.4-inch color touch screen, more than 50 digital and analog clock displays that help kids learn to tell time, a rechargeable battery, alarm clock, timer, stopwatch, voice recorder with funny voice changing effects, and parental game controls.

Since it is made for kids, the Kidizoom Smartwatch features a durable design to withstand drops and bumps, and is splash and sweat proof. In addition, the Kidizoom Smartwatch is PC and Mac compatible for uploading photos, videos, and recorded voice files, and offers access to VTech’s Learning Lodge app store.

The Kidizoom Smartwatch is recommended for kids ages 4 and up, and is available now at www.vtechkids.com, amazon.com, target.com, toysrus.com, and walmart.com.

Marvel’s Guardians of the Galaxy Licensed Products Set to Explode at Retail

guardians of the galaxy poster 2. jpgToy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.

To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.

Goodbaby Acquires Evenflo, Deal Will Keep Jobs in Ohio

The Evenflo Co. has signed an agreement to be acquired by Goodbaby International Holdings Limited. Goodbaby is principally engaged in the design, research and development, manufacturing, marketing, and sale of durable juvenile products. The agreement is definitive and binding pending Goodbaby shareholder approval, which should take place within 45 days.

Evenflo principally engages in the design, research and development, manufacturing, marketing, and sale of Evenflo, Exersaucer, and Snugli branded juvenile products. Its portfolio includes play yards and stationary activity centers to go with car seats, travel systems, safety gates, high chairs, and more. Evenflo brands are sold at key retailers such as Wal-Mart, Toys “R” Us, Target, and Amazon. [Read more...]

Cybertron Monday Kicks Off Transformers: Age of Extinction Toy Line

CybertronMonday.TransformerspanelToday isn’t just any old Monday, but Cybertron Monday, a global event tied to the upcoming blockbuster, Transformers: Age of Extinction from Paramount Pictures. Cybertron Monday marks the launch of an all-new action figure line from Hasbro Inc., as well as licensed products based on the feature film, through participating online retailers including Amazon, Target, Toys “R” Us, Walmart, and Kmart. Fans can visit www.CybertronMonday.com for more information on where products will be available.

Hasbro’s Transformers Official Movie App, available now for download on iTunes and Google Play, features galleries stocked with movie and toy photography and videos, character bios, as well as the ability to engage in weekly app “missions.” Fans can also view exclusive Transformers: Age of Extinction cast interviews. As the film’s release date approaches, the app will be updated to include movie ticket purchasing, augmented reality features, new photography and videos, and the ability for users to build their own Transformers Construct-bot figure.

Target CEO Steps Down, Other Changes to Leadership Made

Target LogoTarget’s board of directors issued the following statement today:

“Today we are announcing that, after extensive discussions, the board and Gregg Steinhafel have decided that now is the right time for new leadership at Target. Effective immediately, Gregg will step down from his positions as chairman of the Target board of directors, president and CEO. John Mulligan, Target’s chief financial officer, has been appointed as interim president and chief executive officer. Roxanne S. Austin, a current member of Target’s board of directors, has been appointed as interim non-executive chair of the board. Both will serve in their roles until permanent replacements are named. We have asked Gregg Steinhafel to serve in an advisory capacity during this transition and he has graciously agreed.

The board is deeply grateful to Gregg for his significant contributions and outstanding service throughout his notable 35-year career with the company. We believe his passion for the team and relentless focus on the guest have established Target as a leader in the retail industry. Gregg has created a culture that fosters innovation and supports the development of new ideas. Under his leadership, the company has not only enhanced its ability to execute, but has broadened its strategic horizons. He also led the company through unprecedented challenges, navigating the financial recession, reacting to challenges with Target’s expansion into Canada, and successfully defending the company through a high-profile proxy battle. [Read more...]

Daniel Tiger’s Neighborhood Toy Line to Expand

DanielTigerThe Daniel Tiger’s Neighborhood product line will include more products and enter major retail chains this year. Jakks Pacific will expand the brand’s range of toys, as well as venture into new categories including books and costumes, the latter through its Disguise division. In addition, University Games will offer puzzles and games such as the Colorform Deluxe Playset.

The new toys and games are part of an overall retail expansion, which includes Kmart and Target introducing a selection of licensed merchandise, and Barnes & Noble launching a full line of books from Simon & Schuster Children’s Publishing under Simon Spotlight. Daniel Tiger Neighborhood products will also be introduced to Canadian retailers for the first time.

WIT Honors Outstanding Business Leaders with 10th Annual Wonder Women in Toys, Licensing & Entertainment Awards

At a February 18 dinner attended by more than 400 executives, Women in Toys (WIT) celebrated 10 visionary women business leaders with the 2014 Wonder Women in Toys, Licensing & Entertainment Awards. The award recipients are: Kiyomi Haverly of Mattel, Global Brands; Naz Cuevas of Rovio Entertainment Inc. and Donna Tobin of Hasbro Inc.; Rita Raiffe, design director at Gund; Stefanie Barone of M.Z. Berger & Co.; Susie Lecker of Fisher Price; Michele Litzky of Litzky Public Relations; Joan Packard Luks of The Seranata Group; Christina Jansa of Target; and Debra Sterling of GoldieBlox.

With support from major sponsors including Nickelodeon and Bandai, WIT also granted six scholarships to future toy industry leaders at toy design programs in universities worldwide.

Toy Fair 2014 Shows Increase in Attendees, Double-Digit Rise in International Visitors

Last week’s American International Toy Fair in New York City drew nearly 26,500 toy professionals from 94 countries, and boasted a record-breaking 414,060 net square feet of exhibit space. According to the Toy Industry Association (TIA), Toy Fair 2014 also welcomed an 11 percent surge in international buyers, an 8 percent rise in exhibitors, and a 5 percent spike in overall attendees, bringing the total attendance to 26,493.

There was an estimated 1,153 exhibiting manufacturers, distributors, importers, and sales agents, and nearly 10,000 buyers from more than 5,000 retail outlets, including delegations from Amazon, Target, and Toys “R” Us. Members of top press outlets including Associated Press, The Wall Street Journal, Huffington Post, and The New York Times scouted top toy trends.

Next year’s Toy Fair has been scheduled for February 14 to 17, and will once again take place at the Jacob K. Javits Convention Center. Show information will be available in the coming months at www.ToyFairNY.com.