China Toy Fair


Ridemakerz Fuels Support of New Xtreme Customz Line at Mass Retailers

For the first time in the company’s seven-year history, Ridemakerz will launch a national TV advertising campaign to support its new line of Xtreme Customz customizable toy cars, which are available now at Target and Toys “R” Us stores nationwide as well as Toysrus.com.

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Nick Lachey Releases “A Father’s Lullaby” Album with Fisher-Price

Nick Lachey is set to release his first-ever lullaby album, A Father’s Lullaby, this March in partnership with Fisher-Price, Inc., a subsidiary of Mattel, and Mood Entertainment.

The album will feature 12 heartfelt songs, four of which are original tracks Lachey co-wrote including “Father’s Lullaby,” “Once Upon a Time,” “Sleepy Eyes,” and “Another Day Is Done.” Additional hand-picked titles Lachey covers on the album include “All Through the Night,” “Baby Mine,” “You Are My Sunshine,” “All the Pretty Little Horses,” “When You Wish Upon A Star,” “Godspeed (Sweet Dreams),” “Hush, Little Baby,” and “Brahms’ Lullaby.” [Read more...]

Delta Offers Minnie Mouse Table, Chair Set

Delta Children’s Minnie Mouse Table and Chair set features pink, purple, and bows galore. It’s a great place for little ones to color, learn, and hold lavish tea parties. The set is currently sold at Target.com.

Joester Loria Group Brokers Deals for The World of Eric Carle

The World of Eric Carle has renewed its license with master toy partner Kids Preferred for an additional four years in a deal brokered by The Joester Loria Group.

Kids Preferred has been a partner for more than 7 years with successful programs consisting of plush, plastic, and wood developmental toys in retail accounts including Babies “R” Us, Buy Buy Baby, Kohl’s, Sears, and Barnes & Noble. Kids Preferred continues to develop a wide range of innovative toys that encourage early developmental skills and playful learning for infants and toddlers. New introductions and expanded retail programs this year will include the following Target, Kohl’s, and Babies “R” Us. [Read more...]

Iron Gets Flattened After Fans Fail to Save the Classic Token

The next Monopoly game token to Pass GO! and collect $200 will be…the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro. The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the Monopoly “Save Your Token” campaign by receiving 31 percent of the fan vote. [Read more...]

Keep it Together with Delta’s Multi-bin Organizer

Keep your little one’s games and toys organized, all in one place. Featuring the lovable Minnie Mouse, Delta Children’s Products’ Multi-bin Organizer has six compartments, each in differing sizes, to accommodate a variety of toys, books, and accessories. The item is currently available from Target.

Worldwide Online Vote Asks Fans to Decide Which Game Piece Will Go To Jail, Which New Token Will Pass Go!

The fate of the Scottie dog, race car, top hat, and the five other beloved tokens in the classic Monopoly game is in the hands of fans through a worldwide vote that will determine which token will be eliminated from the game. Will the shoe outpace the racecar? Will the battleship cruise past the wheelbarrow? Will fans be pressed if the iron is removed? Don’t leave this one to “chance” – it’s up to fans to make sure that their favorite token will pass “GO!” and not “go directly to jail” by voting every day at Facebook.com/Monopoly, now through February 5.

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Sing Along with Dora in Brand-New Primetime Special, Dora Rocks!

Nickelodeon invites preschoolers to jam with Dora in the brand-new Dora the Explorer primetime special, ”Dora Rocks!” premiering  January 14 at 7 p.m. The half-hour adventure gives kids the opportunity to practice their musical skills and play interactive games learning geometry and catchy Spanish words and phrases. Emmy award-winning Dora the Explorer currently reaches more preschoolers than any other show on television and averages 1.5 million total viewers.  [Read more...]

Save Space, Money with Delta’s Chair-Desk Combo

Delta Children’s Products releases the Mickey Mouse Chair Desk. This colorfully-painted chair-desk combination is the perfect place for your little one to play school and color.  The desk showcases Mickey Mouse, Donald Duck, and Goofy and was designed for children ages 2 to 5 years old. Made from durable wood composite, it’s built to stand up to active use.The matching red cup holder keeps artistic supplies close at hand, while the storage bin under the chair is perfect for storing paper, toys, coloring books, and more.

The chair desk is available from Target.

Keep Little Superheroes in Line with the Spiderman Multi-Bin Toy Organizer

Little web-slingers will have their toys tidy in no time with the Spiderman Multi-Bin Toy Organizer, new from Delta Children’s Products. Built on hardwood, this organizer includes six removable bins and vivid graphic prints featuring Spiderman in action. Suitable for superheroes ages 18 months and up, this organizer is currently available at Target.