Nickelodeon invites preschoolers to jam with Dora in the brand-new Dora the Explorer primetime special, ”Dora Rocks!” premiering January 14 at 7 p.m. The half-hour adventure gives kids the opportunity to practice their musical skills and play interactive games learning geometry and catchy Spanish words and phrases. Emmy award-winning Dora the Explorer currently reaches more preschoolers than any other show on television and averages 1.5 million total viewers. [Read more...]
Delta Children’s Products releases the Mickey Mouse Chair Desk. This colorfully-painted chair-desk combination is the perfect place for your little one to play school and color. The desk showcases Mickey Mouse, Donald Duck, and Goofy and was designed for children ages 2 to 5 years old. Made from durable wood composite, it’s built to stand up to active use.The matching red cup holder keeps artistic supplies close at hand, while the storage bin under the chair is perfect for storing paper, toys, coloring books, and more.
The chair desk is available from Target.
Little web-slingers will have their toys tidy in no time with the Spiderman Multi-Bin Toy Organizer, new from Delta Children’s Products. Built on hardwood, this organizer includes six removable bins and vivid graphic prints featuring Spiderman in action. Suitable for superheroes ages 18 months and up, this organizer is currently available at Target.
- Target’s Top 20 toys will feature easy and convenient QR codes that can be scanned to purchase the toy directly from a mobile device and ship it for free to anyone, anywhere in the U.S.
- Shoppers can browse thousands of toys and organize their must-haves into a special Target Digital Wish List that is shareable instantly via email with family and friends.
- Target stores will feature color-coded aisles to help shoppers save time and make it convenient to shop by gender or age. For instance, some aisles are color-coded pink aisles to point shoppers in the direction of girl products or blue for boy items. Toddler appropriate toys are designated by yellow aisles.
As part of a larger 2012 Mastermind education initiative, Pressman Toy has announced that teachers and homeschoolers may sign up on their website to receive one of 10,000 free Mastermind board games for their classroom or home. In less than one week’s time, more than 10,000 educators registered for a Mastermind game.
Mastermind is a two-player game that puts the Codemaker against the Codebreaker. The Codemaker secretly places any four Code Pegs in the shielded code area. The Codebreaker puts down a line of color pegs and tries to uncover the secret code. This thought-provoking game fosters development of important skills, including logic, reasoning, deduction, patience, and visual perception.
Along with the Mastermind giveaway, Pressman Toy is also hosting the first Mastermind Braintwister Challenge. From now until December 31, kids ages 7 through 12 can enter their own braintwisters in categories such as puzzles, word problems, riddles, and games with solutions. Two first-place winners will each receive a $1,000 scholarship and a trip to attend the celebration event. Each of the two first-place winners will also have the opportunity to nominate their most inspirational instructor to receive a $250 award each. Three other students will have the opportunity to win $100 each. For more information, visit www.MASTERMIND-education.com.
Pressman Toy games, including Mastermind, are available for purchase at Toys “R” Us, Barnes & Noble, and Marbles stores nationwide, as well as online at Amazon.com, Target.com, and PressmanToy.com.
It’s time to get tagged! Activision Publishing, Inc. has announced the sale of limited edition dog tags that will benefit the Call of Duty Endowment, a non-profit that helps veterans find jobs by assisting organizations that provide job placement and training services for veterans.
The dog tags will be available throughout the holiday season in more than 12,000 stores across the country including GameStop, Walmart, Toys “R” Us, Best Buy, and Target.
Customers will find the dog tags in dedicated Call of Duty sections and counter displays. Activision will be donating proceeds from the sales of the dog tags to the Call of Duty Endowment.
Mega Brands, Inc., is expanding the focus of its RoseArt brand through the introduction of two all-new children’s product lines: Scraps and Goo Hu. These two RoseArt product lines represent a strategic business decision to create a bridge between arts, crafts, and toys, offering products with extensive post-creation playability.
Expanding the interactivity of traditional plush animals, Scraps is a unique new line of 12 original, interchangeable plush characters that kids create by looping and buttoning together multiple pieces and parts onto pom-pom bodies. All Scraps parts can be mixed, matched, and reattached, so kids can collect their favorite characters and even create their own new characters for extended creative play.
Mega Brands has also developed a proprietary product that is part science experiment, part bouncing toy, with the launch of RoseArt’s Goo Hu. Goo Hu features two silicone-based modeling compounds that, when kept apart, remain gooey forever, but once combined create magical matter that turns into a rubbery, bouncy, and flexible form that won’t shrink, crack, break, or lose its bounce. Goo Hu combines crafting with chemistry, allowing children to use their imagination to create unique toy shapes and forms.
Life just got a little easier thanks to the latest innovation from InGenuity. Disney Baby The Lion King Premier Washable Playard is the first full-size playard made of fabrics that easily zip off in approximately a minute for machine washing. This playard provides a hassle-free way to wash away germs, allergens, bacteria and dirt, answering moms’ need for a playard that can be kept as fresh as the rest of baby’s bedding.
Emphasizing cleanliness, convenience, and adjustability, the washable playard, provides the most comfortable environment for baby with modern benefits for mom. Loaded with great features like the One Less Step folding system that allows for easy portability, mom can fold and take this on the go without removing the playard’s bassinet. The elevated changing table pivots out of the way when not in use. The organizer tray and fabric toy bar with two plush toys are also removable.
Other key features include a unique bassinet design with adjustable mattress and range of incline for baby’s comfort; sleek fabric styling designed to complement modern home décor; and the Soothing Sounds Station that plays melodies and nature sounds to calm and comfort baby.
The Lion King Premier Washable Playard is available now at Babies”R”Us. Other Ingenuity products, including the Java Jungle Collection, Coco Cafe Collection, Sumner Collection, and the Shiloh Collection, are available at Target, Walmart, and Buy Buy Baby. To learn more, visit www.ingenuitybaby.com.
VTech Electronics North America LLC will launch an online program that combines gaming technology with VTech’s learning products for children ages 3 to 9 years. VTech University is a curriculum that will help children with their reading, math, and science skills. Upon completion of the curriculum, children can be entered for a chance to win a $25,000 college bond by May 31. In order to register for the curriculum, a child must have one of VTech’s learning products, such as Inno Tab, Inno Tab 2, MobiGo2, or the Inno Tab 2S. The Tab can be purchased at Amazon, Target, Toys “R” Us, Walmart, and VTech Kids. Enrollment in the program will allow for a free download of the curriculum. An Honors program is also available for purchase. For download information, visit www.TechKids.com/download.
Babies “R” Us has added new infant developmental toys from Kids Preferred and play and nap mats from Venture Products to its existing program. Target’s See Spot Save program launched 20 World of Eric Carle products this month, including stationery and tote bags from Innovative Designs, socks from PS Brands, and feeding utensils and containers from Zak Designs. Following the success of their World of Eric Carle infant developmental toy inline program, Kohl’s selected the brand for its semi-annual Kohl’s Baby Event, which kicks off in September and offers consumers great deals on the latest baby products.
Momentum for the brand will continue to build as all partners gear up for the 45th Anniversary of Carle’s most famous title, The Very Hungry Caterpillar, in 2014.