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Team Hot Wheels: The Origin of Awesome Will Play at Cinemas for One Weekend in June

HotWheels.OriginofAwesomeOn June 7 and 8, at 11 a.m. local time, Fathom Events and Mattel will debut Team Hot Wheels: The Origin of Awesome in select movie theaters nationwide. The film tells the story of how series characters Gage, Rhett, Wyatt, and Brandon face off against a mysterious black car that begins transforming the sleepy town of Hilly Woodlands into a wild mess of orange track and outrageous obstacles.

Fans will get an exclusive behind-the-scenes look, learning how Team Hot Wheels was created through interviews with Mattel officials, a first-hand look at early sketches and concept art, and a glimpse into how the characters were developed.

Tickets are available at participating theater box offices and online at www.fathomevents.com.

Mattel Launches Playground Productions Creative Storytelling Division

Mattel.PlaygroundMattel Inc. has announced the formation of Playground Productions, a new division within the Mattel Global Brands group dedicated to the creation and development of strategic multiplatform storytelling. Playground Productions will drive creative storytelling across all Mattel brands, including Barbie, Monster High, and Max Steel, along with the development and launch of the new animation Team Hot Wheels: The Origin of Awesome debuting next year.

Playground Productions has brought on Mercury Filmworks for the project in a story that delivers new Hot Wheels thrills in three formats including a 22-minute origin story for spring, 11 humorous two-minute action-packed shorts for the summer, and a 74-minute direct-to-video movie for the fall.

Additionally, Playground Productions will manage and provide creative direction for the recently announced live-action feature film for Max Steel. In co-development with Dolphin Films, the movie will have a wide release in theaters next year. The division is also partnering with Columbia Pictures on an upcoming Masters of the Universe theatrical project.