China Toy Fair


Team Hot Wheels: The Origin of Awesome Will Play at Cinemas for One Weekend in June

HotWheels.OriginofAwesomeOn June 7 and 8, at 11 a.m. local time, Fathom Events and Mattel will debut Team Hot Wheels: The Origin of Awesome in select movie theaters nationwide. The film tells the story of how series characters Gage, Rhett, Wyatt, and Brandon face off against a mysterious black car that begins transforming the sleepy town of Hilly Woodlands into a wild mess of orange track and outrageous obstacles.

Fans will get an exclusive behind-the-scenes look, learning how Team Hot Wheels was created through interviews with Mattel officials, a first-hand look at early sketches and concept art, and a glimpse into how the characters were developed.

Tickets are available at participating theater box offices and online at www.fathomevents.com.

Warner Bros. Interactive Entertainment and Mattel Partner for Hot Wheels World’s Best Driver

hot-wheelsWarner Bros. Interactive Entertainment has partnered with Mattel Inc. for the global distribution, sales, and trade marketing of the upcoming Hot Wheels World’s Best Driver video game launching on September 17 in North America for Xbox 360, PlayStation3, Wii U, Nintendo 3DS, and PC.

In Hot Wheels World’s Best Driver, players join the ranks of Team Hot Wheels and compete in dozens of fast-paced, replayable challenges highlighting the driving styles of the different teams. Featuring 24 Hot Wheels vehicles and set in four under-the-radar test facilities around the world, the game pushes players to their limits to see if they have what it takes to become Hot Wheels World’s Best Driver.

Mattel is also bringing the Hot Wheels brand to life with a real-life crew of stunt drivers taking stunt-driving to the next level with never-before-seen, gravity-defying stunts in life-size Hot Wheels cars. This year, Mattel continues to introduce new Hot Wheels content, including a 22-minute World’s Best Driver movie on the Hot Wheels YouTube channel and HotWheels.com.

Hot Wheels: World’s Best Driver is being developed by Firebrand Games.