The Bridge Direct and Tech 4 Kids Purchase Uncle Milton Assets

Screen Shot 2017-05-17 at 8.33.09 AMThe new company formed by the merger of The Bridge Direct Inc. and Tech 4 Kids Inc. (the company) acquired the assets of Uncle Milton.

The Bridge Direct and Tech 4 Kids unveiled at this year’s North American International Toy Fair the intent to combine the two companies. The Uncle Milton acquisition is the first of many as part of an accelerated roll-up strategy the company is executing. [Read more...]

Tech 4 Kids and The Bridge Merge

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Strategic Partnership Aims to Yield Growth and New Opportunities

The toy industry is known for its mergers and acquisitions. They say no one leaves the toy industry—they just move around. One of the main reasons for this is the opportunity for growth. While some companies grow slowly but steadily with a hit here and a hit there, some of the most successful companies in this industry got to where they are via strategic acquisitions or mergers. Toy industry giants such as Mattel, Hasbro, Spin Master, and Jakks Pacific show how vital these moves are to taking a company to the next level.

The first, critical step is finding a complementary, like-minded company with which to merge. Brad Pedersen, president and CEO of Tech 4 Kids, and Jay Foreman, president and CEO of The Bridge Direct, met at toy industry event PlayCon several years ago, where they were introduced by a mutual colleague. [Read more...]

Statement from Tech 4 Kids on Passing of Elise Lachowyn

Tech 4 Kids announced the sudden passing of Elise Lachowyn on Friday, February 12. Elise was involved in a tragic accident in New York City on her way to North American International Toy Fair.

Lachowyn leaves behind her husband Drew and 6-year-old daughter, Skyler. Lachowyn was a veteran of the toy industry and a friend and colleague to many.  As a member of the senior leadership team of Tech 4 Kids, Elise was a highly respected, admired, and accomplished individual who will be greatly missed by all.

In loving memory of Elise Lachowyn, Tech 4 Kids has set up a trust fund for Skyler and will be matching all donations.

 

COMMENTARY: Smart Technology Spans New Categories

by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant

Resized,Reyne_RiceSmart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than just technology added to toys to make them interesting or “tech-y.” Today, kids’ technology-enhanced products offer engaging and explorative play patterns that span a wide spectrum of categories. And while there are new technologies being used in these toys, the thrill is in the play experience, not in the technology itself. New technology enhances and extends play patterns way beyond how kids were playing in past decades. Plus, parents, older siblings, caregivers, and educators are all using new technology that companies are translating into toys and tech products for kids’ worldwide.

[Read more...]

COMMENTARY: Toy Fair 2015 Shows Off Toymakers’ Tech-Savvy Side

The Meccanoid G15 KS, from Spin Master

We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
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Tech 4 Kids and Irwin Toy Brings the 3D Creation Maker to Toy Fair

3DMakerTech 4 Kids has partnered with Irwin Toy on the first kid-friendly 3D Creation Maker, which will appear in prototype form at North American International Toy Fair. Using an applicator with a unique gel, children trace a design onto a template that is inserted into the 3D Creation Maker. After 10 seconds, the gel turns into a solid, allowing kids to build multi-dimensional structures. Unlike other 3-D design systems, the patent pending process is done safely with light and not heat. The gel is available in multiple colors, including a special glow-in-the-dark formula, and the 3D Creation Maker comes with a variety of pre-designed templates.

The free downloadable 3D Magic App, available for both Android and iOS devices, lets kids create whatever structures they dream up, turning them into templates for use with the 3D Creation Maker.

Nitro Grinders Exclusive at Toys “R” Us, Canada Through September

Microsoft Word - Tech4Kids - Nitro Grinders Final.docxThis summer, Tech 4 Kids launched Nitro Grinders exclusively in Canada, and through September 25, the new toy line will be available only at Toys “R” Us, Canada.

Nitro Grinders Series 1 launched with 56 characters that can ride and glide over obstacles without falling over. Customizable wheels and ramps are also available for extended play. Each highly detailed character belongs to one of five themes: Mechanimals, Wasteland, Elementals, Space Frontier, and Metropolis. The Metropolis collection will be an ongoing Toys “R” Us exclusive.

“The collectible market has been waiting for something new, unique and exciting,” says Brad Pedersen, president, Tech 4 Kids, “Nitro Grinders combines all the qualities kids look for when picking favorites: customization, creativity, and collectability.”

Nitro Grinders retail exclusively at Toys “R” Us, Canada, and will roll out nationwide beginning in mid-October.

Tech 4 Kids Launches Nitro Grinders

Tech4KidsThe newest collectible from Tech 4 Kids, Nitro Grinders, has made its global debut in Canada, where it will be sold exclusively this summer. Kids use their fingers to make Nitro Grinders jump, spin, and grind over obstacles without falling over. Series 1 has 56 characters to collect, including special sets with customizable wheels and ramps. Nitro Grinders will be available in the U.S. this December.

Tech 4 Kids Partners with Flappy Bird to Launch Licensed Toys

Tech4KidslogoTech 4 Kids is partnering with the most downloaded game of 2014, Flappy Bird, for new toy and lifestyle products in time for the game’s re-launch.

First to enter the market this October is Flappy Bird Mash’Ems, available in six different Flappy Bird characters. These will follow the popular Mash’Ems trend that continues to grow with kids of all ages.

Tech 4 Kids will announce further branded items through the end of the year.

COMMENTARY: Easter Is the Other Big Holiday

I don’t know about you, but in my family, Easter is the “other” big holiday. It gets as much attention as Christmas and Thanksgiving, complete with family from near and far, a feast, candy, and, of course, Easter baskets. My sister and I are both in our 20s, but who says grown-ups can’t still get excited to open their Easter baskets and see what goodies await? While Easter isn’t the time for lots of presents, our baskets usually contain some candy, a few small trinkets, and one bigger gift. This Sunday, when kids across the country open their Easter baskets, some may be lucky enough to receive any of the following fun spring toys.

airhogsskywinder

Spin Master Air Hogs Skywinder is an awesome choice for a kid’s “big” basket gift. Kids toss the R/C stunt rocket into the air and squeeze the trigger on the remote. The rocket flies, dives, hovers, and loops, and is lightweight enough that it can be used indoors. It flies high, though, so kids will enjoy it most outside—a perfect reason to go outdoors and celebrate spring! [Read more...]