China Toy Fair


Oregon Scientific Goes Global with SmartGlobe Additions and More

OregonScientificOregon Scientific’s product line-up for this year, shown for the first time last week at the American International Toy Fair in New York City, ranges from the latest action-capturing technology to new additions to the company’s SmartGlobe line.

These new electronic learning products include the ATC GeckoHD, a versatile and durable pocket-sized video camera. Kids can clip the camera on themselves using the included wrist strap and capture the world around them. Three changeable camera covers and an optional waterproof casing are also available.

The new SmartGlobe Infinity offers multiple themes, includes a wireless talking Smart Pen, and teaches countries, capitals, population, history, and more. By replacing the globe with a SmartGlobe Theme Globe, kids can explore themes such as Mysterious World or the Stars. Meanwhile, the Smart Pen can record notes with its built-in voice recording function.

The economical SmartGlobe Discovery features 19 activities and games, and provides hours of educational entertainment about planet Earth. Kids can explore the continents and compare countries to learn about populations, areas, and more. Users can then test their knowledge with the Ultimate Challenge activity.

Looski Pups Launches Kickstarter Campaign for Digital Puppies

looksipupsLooksi Pups, from Looksi, are described as a cross between Nintendogs and Tamagotchi. Looksi Pups transform a digital puppy into a physical puppy with the revolutionary 3-D Looksi Kennel. Download the free iPhone app, pop your iPhone into the Looksi Kennel, and the Looksi Pups comes to life in 3-D, tail wagging and ready to play.

The many features of Looksi Pups include seven different breeds of pups; 15 voice commands including fetch, boogie, and chase tail; voice recognition which responds only to the owner’s voice; a host of extra accessories, games, and tricks to be unlocked; interaction capabilities with other Looksi Pups, who can play in each others’ kennels; an alarm clock and “guard dog” function; games which use voice commands and the phone’s tilt sensors; and a protective tray to keep the phone safe and secure.

There is a campaign on Kickstarter to bring Looksi Pups to retail shelves that will run for 28 days. Would-be customers can pledge money towards the project in return for a variety of rewards.

StoryToys Teaches Kids Through 3D Experience

StoryToys, a leading publisher of interactive books and games for children, announced that Farm 123 is available on the App Store for iPad, iPhone, and iPod Touch. Farm 123 is the first in a series of StoryToys jr. apps professionally designed with toddlers and pre-schoolers in mind.

Kids learn to count as they help Farmer Jo around the farm in this pop-up book and game. They will learn the numbers 1 through 10 in a series of interactive scenes, such as a cow jumping over the moon, pigs making a muddy splash, and eggs hatching in spectacular fashion. Kids can also learn another language, with narrations in English, French, German, and Spanish.

Farm 123 is priced at $1.99 for the fully featured app, which includes a full book experience and seven counting games. A free version is also available and features the full book experience plus two fun counting games. Five additional games can be unlocked with a single, low-cost purchase.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Kurio7 Available For Preorder

Techno Source announced that Kurio7, the advanced Android-based tablet designed for families with children and teens, is now available for preorder online at Toysrus.com, and will be available in stores this July.  The Kurio7 solves problems typically associated with tablets that are passed from parent to child; allowing for safe Web surfing through fully customizable internet controls, while prohibiting the “accidental” purchase of apps.  Additionally, users can safely surf the Web, read e-books, draw, play games, take photographs, record video, watch movies and more.  Kurio7, a 7” tablet, comes preloaded with top-tier kids’ content, including some of the most popular games, e-books, videos, and educational content available, ensuring its value right out of the box.

The Kurio7 wi-fi enabled tablet allows parents to create up to eight unique login profiles, offering different levels of internet access for each member of a household, offer a highly sought-after security detail other tablets can’t offer. Each profile is governed by advanced parental controls, found in a password protected area.  The easy-to-use system includes a fully customizable internet content filtering system designed to allow access only to Web content that fits parameters set by adults.  It also allows parents to choose which apps are available for use in each profile, as well as controlling access to the app store.  Additionally, Kurio7 provides parents with the ability to limit session times and can allow access only during certain hours each day.

Kurio7 comes pre-loaded with some of the Web’s most popular apps, including full versions of games like Angry Birds, Fruit Ninja, Doodle Jump, Cut-the-Rope, Where’s My Water, and World of  Goo.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hasbro Showcases Lifestyle Goods at Licensing Expo

At the International Licensing Expo in Las Vegas, Hasbro, Inc. highlighted some new products, spanning several lifestyle categories, that are based on its properties. Here are some highlights:

Apps, Gaming, and Technology

Updating the concept of a family game night, Hasbro Family Game Night was released by Electronic Arts for the Wii. Families can also read a Tonka Chuck & Friends storybook app from Ruckus Mobile Media for the iPad. A new Transformers-skinned smartphone cover from Anzo U.S.A will be available for adult fans of the movie franchise.

Movie and TV Entertainment

A double-feature Transformers DVD can be a welcomed addition to family movie night. Families can also watch Hasbro’s Daytime Emmy Award-nominated programs, such as Transformers Prime, Family Game Night, and Pictureka ,on The Hub.

Youth and Tween Room Décor

Children can jazz up their bedrooms with their favorite Hasbro characters through a number of licensed products. Room accessories include My Little Pony bedding from Crown Craft (agreement reached in principle and subject to a binding contract) and Candy Land rugs from Gertmenian. The characters are also available in a number of clothing apparel options.

Wheeled Toys for the Big and Small

Transformers fans can ride the General Motors Bumblbee Camaro. Young fans can race around the neighborhood on Dynacraft’s Transformers bikes. Also for little kids, there is the Bumblebee and My Little Pony electric ride-on car from Hunter Leisure.

GUEST BLOG: The Generation Born Online is Changing Business Models

by Andy Marken, Marken Communications

If you’re a parent, you have to wonder how a kid can start out knowing zip, zero, nada and in the blink of an eye, they’re rocket scientists! Our son was always handy in managing the VCR, but now that everything is online who cares?

Today’s youngsters—the iGen (interconnected)—don’t know what a VCR is or video tape, they were born wired. Instead of being propped up in front of a television, they’re online.

It’s estimated that 40 percent of U.S. children under the age of 12 will go online at least once a month this year. Nearly half will do so by 2015.

[Read more...]