Sweet Suite 2016

Magformers Creates TMNT Building Sets

Magformers.TMNTMagformers has entered a licensing partnership with Nickelodeon to create a line of magnetic building kits for preschoolers inspired by the Teenage Mutant Ninja Turtles franchise.

The Half-Shell Heroes sets allow preschoolers to build with Magformers squares and triangles to create Turtle Towers. Kids can match the characters to their colors and interchange them to tell their own story. [Read more...]

Playmates Toys Launches TMNT: Out of the Shadows Toy Line

TMNT ImagePlaymates Toys will introduce a new collection of products inspired by Paramount Pictures and Nickelodeon Movies’ Teenage Mutant Ninja Turtles: Out of the Shadows, set to release in theaters on June 3. The collection includes action figures, vehicles, play sets, role-play gear, and additions to existing T-Machines, T-Sprints, and mini-figure collections. [Read more...]

Playmates Toys Introduces New TMNT Collections

PlaymatesTSprints-1Playmates Toys is launching T-Sprints, a new figure and wheels play pattern that goes beyond traditional play. The new line is available first at Toys “R” Us stores nationwide for December, and will roll out into additional retailers in January.

The figures capture the personalities of the Teenage Mutant Ninja Turtles, and each comes with a different vehicle and features a flywheel so kids can rev and send them sprinting into action. Kids can collect all of the T-Sprints figures and vehicles, including Lickety Split Leo with Shellraiser, Mad Motion Mikey with Party Van, Rapid Assault Ralph with Stealth Bike, Dasher Donnie with Patrol Buggy, and Supersonic Shredder with Shreddermobile.  [Read more...]

COMMENTARY: Shoppers Offer Their Takes on Target’s Decision to Drop Gender-Specific Marketing

Resized large Target-LogoIn recent days, the toy industry has been abuzz with the news that Target will remove gender labels from its in-store marketing. That means for the retailer’s toy department, there will no longer be signage referring to certain toys as being girls’ and others as boys’, nor shelves swathed in pink or blue paper, which traditionally have had gender-specific connotations (pink for girls, blue for boys).

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Spin Master Reports Second Quarter Financial Results

spin masterSpin Master Corp. has announced its financial results for the second quarter and six months ended June 30. Subsequent to the end of the second quarter, the company completed its initial public offering of approximately 12.2 million subordinate voting shares for total gross proceeds of approximately C$220 million. The comparative financial results reflect Spin Master as a private company, prepared to conform to the company’s go-forward financial reporting standards as a public company.

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COMMENTARY: Oversized Toys Are the New Big Thing

Teenage Mutant Ninja Turtle Leonardo, from Jakks Pacific

There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.

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Netflix Research Finds Dads Feel Powerful Connection from Bonding with Kids Over Cartoons

NETFLIX, INC. LOGOAccording to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.

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LeapFrog Unveils LeapFrog Imagicard, a Digital and Physical Learning Experience for Kids, and New LeapPad Platinum

LeapFrog Imagicard Product ImageLeapFrog Enterprises Inc. today unveiled the new LeapFrog Imagicard, a digital and physical learning experience for kids that brings characters to life with the snap of a picture from more than 30 included interactive collectible cards. With LeapFrog Imagicard, LeapFrog digital learning games are enhanced by physical interactive cards featuring licensed characters mixed with educational content, extending play beyond traditional tablet gaming.

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CJ Products Expands TMNT Licensing Agreement with Pillow Pets Plush

May27.TMNTPillowPetCJ Products has created licensed Teenage Mutant Ninja Turtles Pillow Pets plush products, which will be available this summer on pillowpets.com and select retail stores nationwide. [Read more...]

Q&A with Jay Foreman, President and CEO, The Bridge Direct

resized,TheBridge.JayForemanThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Jay Foreman (JF): I think everyone would agree on Marvel’s The Avengers, Frozen, Cinderella, Minions, and Star Wars, along with Teenage Mutant Ninja Turtles; however, there are a few nontraditional brands emerging from toy companies, like Shopkins, that should be considered.
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