Netflix Research Finds Dads Feel Powerful Connection from Bonding with Kids Over Cartoons

NETFLIX, INC. LOGOAccording to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.

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LeapFrog Unveils LeapFrog Imagicard, a Digital and Physical Learning Experience for Kids, and New LeapPad Platinum

LeapFrog Imagicard Product ImageLeapFrog Enterprises Inc. today unveiled the new LeapFrog Imagicard, a digital and physical learning experience for kids that brings characters to life with the snap of a picture from more than 30 included interactive collectible cards. With LeapFrog Imagicard, LeapFrog digital learning games are enhanced by physical interactive cards featuring licensed characters mixed with educational content, extending play beyond traditional tablet gaming.

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CJ Products Expands TMNT Licensing Agreement with Pillow Pets Plush

May27.TMNTPillowPetCJ Products has created licensed Teenage Mutant Ninja Turtles Pillow Pets plush products, which will be available this summer on pillowpets.com and select retail stores nationwide. [Read more...]

Q&A with Jay Foreman, President and CEO, The Bridge Direct

resized,TheBridge.JayForemanThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Jay Foreman (JF): I think everyone would agree on Marvel’s The Avengers, Frozen, Cinderella, Minions, and Star Wars, along with Teenage Mutant Ninja Turtles; however, there are a few nontraditional brands emerging from toy companies, like Shopkins, that should be considered.
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Oldies but Goodies: Some of the Biggest Toy Brands of Yesteryear Are Making a Comeback

DebbieDunnHeadshotby Debbie Dunn, Licensing, Marketing, Promotions, & Mom Expert, GennComm LLC

What’s old is new again, and vintage brands are expected to be the biggest hits in the toy aisle for this year. Many of these brands have reinvented themselves in modern ways with digital entertainment content to reach today’s savvy kid consumer, yet they still offer the same trusted attributes that parents–and even grandparents–knew and loved. [Read more...]

Jazwares Debuts New Collection of Blueprints Paper Craft Featuring Teenage Mutant Ninja Turtles, Barbie, and More

jazwaresFollowing the successful introduction of Minecraft paper craft last year, Jazwares has expanded its popular Blueprints paper craft line. The new collections include kids’ favorite characters and scenes, including Teenage Mutant Ninja Turtles, Barbie, SpongeBob SquarePants, and more. [Read more...]

Mega Bloks Joins Forces with Top Licenses Including Power Rangers, Terminator, and Star Trek

MEGA+Branks+logoMega Brands has entered new partnerships with top entertainment brands to expand its Mega Bloks construction portfolio. Mega Bloks will add new highly detailed sets and movie-inspired lines for fans of all ages. [Read more...]

Q&A with Eva Lorenz, Category Leader, Amazon Toys & Games

Eva Lorenz, AmazonThe Toy Book (TTB): How are you engaging consumers to drive sales?

Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they needcomprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]

Sakar to Introduce New Sesame Street, Nickelodeon, and Peanuts Electronics

Sesame StreetUnder a new licensing deal with Sesame Workshop, Sakar International will launch a new line of Sesame Street electronic products and accessories this spring. The company will preview the new line at the North American International Toy Fair in New York City. [Read more...]

Alex Brands Enters Licensing Agreement with Nickelodeon

AlexBrands Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market a broad array of products based on popular characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles.

The multi-year agreement covers multiple brands from Alex Brands including Alex Toys and Shrinky Dinks, as well as product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products during North American International Toy Fair, which runs from February 14 to 17 at the Jacob K. Javits Convention Center. The items will be available to consumers starting late summer.