China Toy Fair


Cowabunga! A Look at TMNT Toys Past and Present

TMNTby Brandon Engel

Fans eagerly await the big screen return of Leonardo, Michelangelo, Raphael, and Donatello. Not the Italian master painters, but the pizza-scarfing, reptilian wise-crackers who have been delighting young audiences since the early ’80s. Although the characters were originally created by artists Kevin Eastman and Peter Laird as a parody of comic book franchises that were popular at the time, the turtle gang soon took on a life of its own, spawning multiple television programs, video games, films, and of course, toys.

There’s been a lot of hype surrounding the forthcoming Teenage Mutant Ninja Turtles reboot, and although we’ll have to wait until August for the film’s premiere, there’s a slew of new products to hold our interest until then. [Read more...]

C-Preme’s New Accessories Combine Ninja Turtle Power with Bike Safety

CPreme Ninja Turtles.croppedC-Preme Limited and Nickelodeon are launching new Raskullz bike accessories featuring helmets, knee pads, and elbow pads with Teenage Mutant Ninja Turtles-inspired 3D designs. Each helmet includes a molded 3D mask with a real knotted fabric sash, which comes in all four turtles’ respective colors: blue, red, purple, and orange. In addition, they are equipped with aerodynamic vent holes for cooling and adjustable nylon straps.

All four helmets are now available for purchase at www.Raskullz.com.

Funko Kicks Off Hikari Fridays for New Collectible Line

Phil.April23.HikariTMNTFunko is introducing its new Hikari line, which consists of collectible, clear Sofubi Vinyl figures. These are extremely limited, with each piece run ranging from 500 to 5,000 pieces. Each Hikari piece includes a hand-numbered card to prove both its authenticity and rarity.

Every Friday, Funko will announce a new Hikari Japanese Vinyl figure, and hold a Hikari Friday giveaway on its social media channels, with winners receiving the first piece in the announced Hikari’s limited run.

For the first-ever Hikari Friday, Funko is featuring its Metal Mix Leonardo Hikari Vinyl Figure, which is limited to 500 pieces worldwide.

More coverage on Funko’s new Hikari line can be found in the recent-published commentary, These New Japanese Toys and Games Aren’t Just for Kids, Part 2.

COMMENTARY: Can’t Get Enough Bubbles

I don’t know of anything more universally loved than bubbles. When I was a kid, all I wanted to do was create bubbles—whether it was blowing into a straw while drinking something, blowing the water with my mouth in the pool, or using gel to make a bubble bath.

Since my early days, bubbles have evolved from the traditional solution and wand method, and the following new bubble blastin’ toys are definitely a modern way to enjoy something so simple.

Gazillion BubblesThe Gazillion Bubbles Typhoon 2.0 is true to its name. This product, from Funrise, creates a storm of bubbles with the push of a button. The magic is in the battery-powered machine, which produces over 5,000 bubbles per minute. The product comes with non-toxic Gazillion Bubbles solution and an auto feed cap to place onto the bottle, which can then be inserted into the machine to release the solution. Once you press the button to turn the machine on, you won’t be able to keep up with all of the bubbles being made! [Read more...]

COMMENTARY: These New Japanese Toys and Games Aren’t Just for Kids, Part 2

So Japan has toys that are compelling enough for grown-ups to enjoy? Figures. No, I mean action figures. As I mentioned in part one of this commentary last week, Japan has some of the coolest action figures on the planet, and much of why has to do with that country’s toy-buying market, which skews older than, say, in the U.S.

However, a lot of that sophistication is now making its way over to this country, in the form of toys that are either imported from Japan, or have their roots there. Some are kids’ items that have double appeal among older audiences, while others are purposefully aimed at grown-ups. That’s a bit of a blanket statement, of course, as any toy can appeal to lots of different demographics for varying reasons. However, we have a feeling adults will want to get their hands on these particular figures once they’ve cleared customs–probably even more so than kids will.

Phil.April23.HikariTMNTThis spring, Funko will introduce its new line of Hikari Japanese Vinyl figures, which are inspired by the vinyl “kaiju” figures that have developed a considerable following among collectors in Japan. [Read more...]

COMMENTARY: Pool Time Is the Best Time

Some of my fondest childhood memories were conceived on sunny days spent splashing around in the pool. Back in the day, it was tradition for my family to fight over the one noodle that wasn’t chewed up by my dog, or to constantly cheat during a riveting round of Marco Polo (The thing was, we were kind of bored and thoroughly enjoyed torturing each other). Today, lazily floating around on the water is my most anticipated summer activity, but the pool is still a prime spot for play.

As companies gear up for swimming season, here are some of the latest toys that keep kids engaged at the pool and earning those pruned fingers:

TMNT Water WeaponsLicensed Teenage Mutant Ninja Turtle Sewer Spewer Water Weapons, by Playmates, combine classic ninja moves with an impressive soaking effect. [Read more...]

COMMENTARY: These New Japanese Toys and Games Aren’t Just for Kids, Part 1

Phil.April18.2014.1I may not be the biggest aficionado of Japanese pop culture, but I do consider myself a fan, having devoured lots of manga and anime over the years. What I also appreciate are the toys: Japan has some of the most exquisitely-made action figures and giant robots ever made, and in their native land, these items are generally aimed at adults.

Now when it comes to toys and games, Japan has long enjoyed a healthy foothold in North America—think of all the Pokémon, Hello Kitty, and Power Rangers products that have made their way over. So far in 2014, that trend has continued, with several new properties either just launching or expected to launch soon. But these are Japanese imports, meaning they’re sophisticated enough for grown-ups, even if they look like they’re for kids. [Read more...]

Jakks Pacific and Nickelodeon Enter into Licensing Agreement for Teenage Mutant Ninja Turtles

NickTMNTJakks Pacific Inc. has entered a licensing agreement with Nickelodeon to manufacture, distribute, and market a line of specialty figures and toys in the U.S. based on the network’s Teenage Mutant Ninja Turtles animated series. The agreement will include Jakks Pacific’s Hero Portal TV video game platform, Plug It In & Play TV Games products, and large-scale figures.

The new line will launch this fall, coinciding with the August 8 release of Paramount Pictures’ feature film, Teenage Mutant Ninja Turtles.

Funko to Launch New Licensed Fabrikations, Hikari Japanese Vinyl Toys

Funko is set to launch two new lines of licensed figures this year. Fabrikations consists of 6-inch soft-sculpted figures featuring a rotating head as well as vinyl accessories. Each Fabrikation is weighted, allowing it to stand securely on a surface.

DC Universe, Marvel, Teenage Mutant Ninja Turtles, and Star Wars will be the first licenses to be released in the Fabrikations line.

This spring and summer, Funko will also be launching Hikari Japanese Vinyl, a collectible line of clear Sofubi vinyl inspired by Japanese vinyl figures. Each piece will be hand-numbered, limited edition, and come packaged in a clear tube with an on/off LED light for display purposes.

Batman and Teenage Mutant Ninja Turtles will be the first licenses in the Hikari line. Star Wars, Marvel, and Ghostbusters will follow this year.

Underground Toys’ 2014 Licensed Product Line to Debut at Toy Fair

UndergroundToyslogoUnderground Toys will be releasing new licensed merchandise at this year’s American International Toy Fair. New brand licenses include World Wrestling Entertainment (WWE), Anchorman, Teenage Mutant Ninja Turtles, The Walking Dead, and Vikings. Highlights from these ranges include a Walking Dead apron, all-new WWE talking character plush, Teenage Mutant Ninja Turtles talking soft bag buddies, and a “classy” Anchorman Ron Burgundy moustache bottle opener.

Underground will also be displaying classic and new products from existing ranges, with many of the new items set for release this year. Doctor Who merchandise includes The Other Doctor’s Sonic Screwdriver, action figures based on The Other Doctor and The Twelfth Doctor (played by actors John Hurt and Peter Capaldi, respectively), and the Doctor Who Mr. Potato Head collection.

An extensive range of Star Wars gifts and home products will also be revealed, some of which will be publicized for the first time. Inserting a degree of fun into classical play, a large variety of Underground’s merchandise will now begin to incorporate movement, sound effects, and spoken phrases: For example, the plush Star Wars Action Yoda features both movement and sound.