Mega Brands has entered new partnerships with top entertainment brands to expand its Mega Bloks construction portfolio. Mega Bloks will add new highly detailed sets and movie-inspired lines for fans of all ages. [Read more...]
Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they need–comprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]
Alex Brands has signed a licensing agreement with Nickelodeon to manufacture, distribute, and market a broad array of products based on popular characters including SpongeBob SquarePants, Dora and Friends, and Teenage Mutant Ninja Turtles.
The multi-year agreement covers multiple brands from Alex Brands including Alex Toys and Shrinky Dinks, as well as product categories such as craft kits and bath toys. Alex Brands will launch more than 30 new Nickelodeon products during North American International Toy Fair, which runs from February 14 to 17 at the Jacob K. Javits Convention Center. The items will be available to consumers starting late summer.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company Inc., is expanding its offerings with new products and accessories. Available for children in separates and box sets, every unique ensemble provides kids the opportunity to dress-up as their favorite character 365 days of the year.
In the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.
At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]
A real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes, and other items. Disney, in response, makes sure to keep Elsa items in-stock at stores: For example, about 10 percent more Elsa dolls are stocked than Anna ones at Wal-Mart, according to the same Wall Street Journal article.
To help combat the Frozen sibling rivalry, companies are selling dolls with both sisters, and sales data from last holiday season shows that girls want to play with dolls or role-play with costumes featuring both characters. In turn, companies such as Jakks Pacific, as well as retailers like Toys “R” Us, are making and selling products, respectively, that involve the two sisters. [Read more...]
USAopoly is currently giving away a themed gaming package each day for 13 days through December 20. With every game a fan wins, one will also be donated to Toys for Tots. For every day that there are over 500 entries, an additional winner will be chosen and will match the number of games given to fans to the Toys for Tots donation. Prize packages include The Walking Dead Day, Nintendo Day, My Little Pony Day, and Teenage Mutant Ninja Turtles Day.
Nickelodeon and Playmates Toys have launched Bebop and Rocksteady action figures based on the Teenage Mutant Ninja Turtle characters. The figures will be available in mid-November exclusively at Wal-Mart.
The 5-inch action figures are fully articulated and sculpted to capture the personalities of the popular duo. Each figure is equipped with unique accessories and is compatible with most of the vehicles and play sets in the Teenage Mutant Ninja Turtles toy line. Bebop, a pig-headed mutant, features a bright purple Mohawk, X-ray glasses, and comes ready to battle with his weapon accessories. Rocksteady, a mutated rock-headed Rhino and the brains behind the duo, is ready to hunt down the Turtles with his hammer-and-sickle weapon accessories.
The villainous duo will make their return to TV this January as part of the third season of Nickelodeon’s CG-animated Teenage Mutant Ninja Turtles series.
The 2014 National Toy Hall of Fame inductees are bubbles, little green army men, and Rubik’s Cube. The inductees were revealed at a public ceremony, which took place at the National Toy Hall of Fame at the Strong National Museum of Play this morning.
The honorees were selected from a field of 12 finalists that also included American Girl dolls, Fisher-Price Little People, Hess Toy Trucks, My Little Pony, Operation Skill Game, paper airplanes, pots and pans, Slip-N-Slide, and Teenage Mutant Ninja Turtles.