China Toy Fair


COMMENTARY: Playmates Has Turtle Power

Those teenage “heroes in a half-shell” are back, and their pizza-slinging and sewer-crawling skills are better than ever. As a child of the late 80s and early 90s, I was a huge fan of the Teenage Mutant Ninja Turtles and all their Southern California-inspired catch phrases—from “cowabunga” to “tubuloso.” Lucky for me, if I’m in need of a totally far out fight scene featuring Michelangelo and Shredder’s foot soldiers, I can flip to Nickelodeon’s re-vamp of the 1987 cartoon. Playmates Toys, which produced the toys for the original television series, is also back with fresh products featuring the new generation of Splinter’s ninja apprentices. Here are a few favorites from Playmates Toys’ TMNT lineup:

flingersactionfigures_group1Teenage Mutant Ninja Turtles Flingers Deluxe Action Figures                       

With the ability to fling out projectiles to take out the enemy, the Flingers Deluxe Action Figures come fully equipped and ready for battle. Kids simply load the different projectiles into the backpacks of each figure, roll the figures across a hard surface and watch as the contents of their backpacks launch. [Read more...]

Nickelodeon, Fuhu Inc. Sign Multi-Year Deal

NICKELODEON NABI JR. TABLETS

Nickelodeon and Fuhu Inc. have signed a multi-year deal to produce and distribute Nickelodeon-themed tablet accessories and nabi Jr. tablets pre-loaded with the network’s content. The first release of the partnership is the recently launched, touchscreen nabi Jr. tablet, filled with educational apps, games, and videos, from Nickelodeon preschoolseries including, Dora the ExplorerTeam Umizoomi, and Bubble Guppies. This spring, a line of Teenage Mutant Ninja Turtles-inspired mobile tablet accessories, such as character bumpers, Kinabis, and stands, will be available nationwide.

Additionally, Fuhu, Inc. is an associate sponsor of Nickelodeon’s 26th Annual Kids’ Choice Awards, airing March 23 from 8 p.m. to 9:30 p.m.

COMMENTARY: Everyone Has One, But I Want Mine to be Unique

Last Friday marked my niece Courtney’s eighth birthday, and what was she hoping for most? An iPod. Now, in my opinion, an 8-year-old doesn’t have much business with an iPod, but kids today are getting into electronics at a much younger age. Though part of Courtney’s argument for “needing” an iPod was, “everyone has one except for me,” the first thing she did when she got it was personalize it. Before even putting a song on it, she slapped a peace-sign sticker right on the back of it—10 minutes out of the box (hence why 8-year-olds probably shouldn’t have iPods). But, this was her way of making it her own.

For parents buying their children expensive devices such as smartphones, iPods, or even portable gaming devices like the Nintendo 3DS or the PS Vita, there are some awesome products on the market that will allow kids to dazzle and personalize their devices without placing a never-gonna-come-off, gooey-backed sticker on said device.

Plugy

Plugy, from Hashy, is a universal 3.5mm plug that fits snuggly into all standard headphone jacks. Plugys come in more than 40 different styles, including zoo animals, robots, and glow-in-the-dark options. Plugy has something for everyone, including a rainbow, Eiffel Tower, and an apple stem, and allows kids to  take their smart device to a more personal level in a not-so-permanent way. Plugys are made of rubber and will not break when inserted into the headphone jack. They even protect the device from rain, dust, and sand when earphones are not plugged in. Plugys are available on amazon.com and from Hanging Mobile Gallery. For more information on Plugys, email plugyUSA@gmail.com. [Read more...]

PHOTO: The Toy Book Previews TMNT Line from Playmates Toys

Jackie Breyer and Laurie Schacht have some fun at Playmates ToysTeenage Mutant Ninja Turtles Toy Fair Preview in New York last week. Aside from the fun role-play lineup, we also love the Mutagen Ooze Action Figures, and the Pop-Up Pizza Playset Anchovy Alley. The pizza box pops open into a subway scene that stands 18-inches tall. Ninja action features in the play set include a portable pizza oven that flings fresh pizzas, floor traps, a tricky sewer cover that throws the bad guys for a loop, and an abandoned subway tunnel. 

Bravo Sports Corp. to Launch Line of Teenage Mutant Ninja Turtles Skateboards

With a new TV series and a major motion picture, coming 2014, Nickelodeon is reinventing the wildly popular and iconic Teenage Mutant Ninja Turtles characters. Bravo Sports Corp. is releasing a new line of Teenage Mutant Ninja Turtles skateboards, to be sold at Toys “R” Us beginning in late January.

The line will include the 21-inch Cruiser Shape and the 28-inch Skateboard.

For more information, visit www.bravosportscorp.com/.

Lego, Nickelodeon Expand Global Partnership

The Lego Group and Nickelodeon are expanding their global partnership to develop construction toys inspired by the recently launched CG-animated Teenage Mutant Ninja Turtles television series. The collection is slated to launch in North America and the UK in January and will roll out in global markets later in the year. The companies have a long-standing relationship and first partnered together in 2006 to create Lego SpongeBob Squarepants. Nickelodeon’s Teenage Mutant Ninja Turtles premiered on Sept. 29, drawing almost 12 million viewers during its premiere weekend.

One playset and select minifigures from the forthcoming line were unveiled at the Lego booth at New York Comic-Con at the Jacob K. Javits Convention Center from October 11 to 14.

Toys “R” Us Debuts Teenage Mutant Ninja Turtles Toys Based on New Nickelodeon Series

Nickelodeon’s Teenage Mutant Ninja Turtles toys are making their debut at Toys”R”Us stores nationwide, and Toysrus.com this month. Playmates Toys developed the lineup of action figures, vehicles, role-play items, and playsets. The all-new, CG-animated series, which explores the camaraderie of four teenage brothers training to become heroes in a half shell, premieres Sept. 29 with a one-hour special event.

Fans of the Toys”R”Us Facebook will also get “Turtle Time” when they visit the page. Visitors can access trivia, product information, and more about the Teenage Mutant Ninja Turtles posted on the company’s wall.

[Read more...]

TMNT Producer Granted Cabbage Patch Kids Movie Rights

Original Appalachian Artworks, Inc. (OAA), the owner of the Cabbage Patch Kids property, has granted CWA Carlin West Agency and film and television producer Galen Walker the rights to create an animated television special based on the Cabbage Patch Kids. Walker is most noted for producing the animated Teenage Mutant Ninja Turtles movie and for being the producer of the next live-action TMNT feature with Paramount.

Iron Man Duo to Write Script for Teenage Mutant Ninja Turtles Movie

According to The Hollywood Reporter, Art Marcum and Matt Holloway (Iron Man, Punisher: War Zone) have signed on to write the script for the new feature film for Teenage Mutant Ninja Turtles. The film is being produced by Platinum Dunes for Paramount. The studio hopes to pick a director and be in production next year, writes THR.

Playmates Toys Retains Master Toy Rights for TMNT

Playmates Toys will continue as the global master toy licensee for Nickelodeon & Viacom Consumer Products’ Teenage Mutant Ninja Turtles property. Playmates has been producing toys based on the property for more than 20 years.