China Toy Fair


CBME China in Shanghai Features More than 2,400 Participating Brands

The 14th Shanghai International Children Baby Maternity Industry Expo (CBME China) welcomes local and international suppliers to showcase their latest products through Thursday at the Shanghai New International Expo Centre.

The event features 2,428 brands from 1,751 exhibitors across 166,680 square meters of exhibition space. Participating brands include Chicco, Hallmark Babies, Mattel, OXO, Teletubbies, and more. The range of maternity products covered extends beyond toys and accessories, to strollers, healthcare, and more.

This year’s CBME China offers private meetings to help buyer meet one-on-one with top suppliers, as well as leading chain stores and online retailers for children, baby, and maternity products. In addition, there will be presentations from government representatives to discuss the latest guidelines and laws covering milk importation, social media marketing, and retail store development strategy, among other topics.

Teletubbies to be Made into Beanie Babies

Tinky Winky, Dipsy, Laa-Laa, and Po will soon hit store shelves in the form of Beanie Babies as a part of a new partnership between BBC Worldwide and Ty. The deal will transform the Teletubbies characters into six-inch Beanie Babies, which will be available in the UK and Ireland this fall/winter.

Teletubbies was created by Ragdoll Productions for BBC, and has aired in more than 120 countries. The brand has sold more than 33 million DVDs and videos and 50 million plush toys.