HoliDAY of Play 2015

My Friend Cayla Now Available at U.S. Retailers

MyFriendCaylaMy Friend Cayla, from toy manufacturer Genesis, officially arrives at toy retailers in the U.S. this week. Both Wal-Mart and Target are among the confirmed retailers selling the talking doll, which had only been available outside the U.S.

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CDPQ Invests in Wooky Entertainment Inc.

Wooky Entertainment LogoCaisse de dépôt et placement du Québec (CDPQ) has invested $6 million in Wooky Entertainment Inc., a Montreal company specializing in the creation of games and toys intended mainly for the preteen market. The investment is part of CDPQ’s strategy of supporting promising Quebec companies in their growth and international expansions.

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Interactive My Friend Cayla Makes North American Debut at Toy Fair

Hair1-Taking-A-Walk3RMy Friend Cayla will soon be arriving at North American retailers. The 18-inch doll, from toy manufacturer Genesis, allows real-time, two-way conversations via speech recognition software that had only been available internationally. [Read more...]

Creativity International Partners with Tesco for Mister Maker Promotion

Creativity International has teamed up with the UK’s largest retailer, Tesco, launching a major promotion featuring Mister Maker craft packs.

Mister Maker is the interactive arts preschool TV show from Zodiak Rights, which airs on CBeebies in the UK and has garnered an audience worldwide. The month-long Tesco promotion, which launched on May 16, will see Mister Maker craft kits at special promotion prices.

As part of the promotion, Tesco will also launch an exclusive Mister Maker Sealife Puppets Kit. The promotion will take place in 286 stores, each using a display unit containing eight different lines, including Mister Maker Sock Puppets, Pom Pom Animals, Wild Animal Masks, Animal Hand Puppets, Pencil Toppers, Make a Face, and the exclusive Sealife Puppets Kit.