China Toy Fair


Saban’s Red Mighty Morphin Power Ranger Joins 88th Annual Macy’s Thanksgiving Day Parade

Oct7.SabanFans will see the all-new legendary Red Mighty Morphin Power Ranger at the 88th annual Macy’s Thanksgiving Day Parade this November. The Power Ranger’s debut at the parade will mark the first-ever Power Ranger balloon.

The parade will air nationwide on November 27 from 9 a.m. to noon in all time zones.

COMMENTARY: Will Black Friday Need to Be Rebranded?

by David E. Johnson, CEO of Strategic Vision, LLC

The Christmas holidays and toys are synonymous. Indeed, toys and the Christmas season are a tradition. Another holiday tradition is Black Friday, the traditional start of the holiday shopping season. Yet over the past several years, Black Friday has started to lose its meaning with retailers pushing opening hours ever earlier. Now many retailers are opening on Thanksgiving Day, and pushing the envelope to see how early they can open on that holiday. This is an attempt in some aspects to rebrand the holiday shopping season and establish Thanksgiving Day as the start of the traditional shopping season. Retailers are stating that they are responding to consumer demand; yet surveys show that 87 percent of Americans are opposed to retailers being open on Thanksgiving Day (even though they frequent the stores).

So what would be a smart strategy for the toy industry as this happens? Should toy stores open on Thanksgiving? Should toymakers make a strong push for Thanksgiving Day sales? Is Black Friday over and should everyone jump on the Thanksgiving Day bandwagon? The answer to these questions is a resounding no. [Read more...]

Delta Children Gives Thanks to Families of Soldiers

Delta ChildrenIn the spirit of Veteran’s Day and Thanksgiving, Delta Children gave thanks to those who sacrifice so much for the safety of our country by orchestrating a crib donation to the families of soldiers at Fort Drum. By teaming up with Golfers in Support of Our Troops, the two organizations will distribute cribs to the 2nd Battalion 87th Infantry Regiment to help ease the stress and holiday budgets for these families.

Delta Children recognizes the difficulty military families often face in preparing for a newborn while anticipating deployment, so as part of their Safe Sleep $1,000,000 crib giveaway campaign, Delta Children has not only committed to providing the highest product safety standards, but also to providing a safe-sleep environment for children.

Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals

ToysRUsLogo copyThis Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets.

Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at toysrus.com/blackfriday starting at 12:01 a.m. on Thursday.

Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. [Read more...]

Walmart Kicks-off Black Friday Events Starting at 10 p.m. on Thanksgiving

Walmart has released its Black Friday circular to shoppers on Facebook and Walmart.com to help families plan their holiday shopping. Items from electronics to gaming consoles and toys will be available during three shopping events.

Walmart’s Black Friday events will be held at the following times:

  • 10 p.m. on Thanksgiving Day (Nov. 24) –Toys, Home, and Apparel
  • Midnight on Black Friday (Nov. 25) – Electronics
  • 8 a.m. Nov. 25 through the weekend – Gifts for the entire family

“Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” says Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “By sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.”

In addition, all day long on Thanksgiving, shoppers can get online-only specials and save with free shipping options.

Walmart is also helping shoppers plan their in-store shopping strategy by making available store-specific maps on Facebook. To access the map, shoppers need to find their favorite store by clicking on the “My Local Walmart” application on Walmart’s Facebook page.

Walmart also promises to match the price of any local competitor’s printed ad for an identical product, including matching competitor’s deals for the day after Thanksgiving.