IBISWorld Forecasts Stronger Retail Spending for Thanksgiving, Black Friday, and Cyber Monday

According to IBISWorld’s annual Thanksgiving, Black Friday, and Cyber Monday spending forecast, retail spending should receive a boost during the upcoming holiday shopping period, thanks to a stronger U.S. economy, higher e-commerce sales, and earlier store openings on Thanksgiving.

Total spending over this year’s Black Friday weekend is forecast to rise 1.8 percent to $36.7 billion. The biggest contributor to holiday spending growth will be online sales, as Cyber Monday revenue growth reaches double digits for the fifth consecutive year.

Americans will spend an estimated $8.4 billion this year on Thanksgiving food and drinks, gifts, and decorations, reflecting a 1.7 percent increase from last year. About two-thirds of households’ Thanksgiving budgets will be spent on food and drinks for family gatherings and festivities.

The price of a typical Thanksgiving dinner is expected to increase 1.5 percent to $5.7 billion. The average household will spend $46.38 on Thanksgiving dinner, with turkey consisting of roughly 43 percent of the meal’s total cost.

Spending during Black Friday weekend is anticipated to grow 1.8 percent, to a total of $36.7 billion. This year, Black Friday is projected to generate $13.1 billion in revenue, an increase of 1.6 percent over last year’s total.

Cyber Monday sales are again anticipated to record double-digit growth of 15.0 percent, as more than half of all consumers are expected to do some holiday shopping online.

Toys “R” Us Announces Thanksgiving Weekend Doorbusters, Special Deals for Rewards “R” Us Members

toysrusOn Thanksgiving weekend, Toys “R” Us will offer more than $8,000 in potential toy savings to holiday shoppers. Toys “R” Us stores nationwide will open at 5 p.m. on November 27, and from 5 p.m. to 9 p.m., 4-hour doorbuster deals will include discounts on Disney Infinity Starter Packs and figures; Skylanders Trap Team Starter Packs, figures, and Traps; the V-Tech InnoTab 3S Connect; Frozen Jumbo Olaf Plush, from Just Play; and more.

Meanwhile, selected deals available on November 28 from 7 a.m. through November 29, as well as online at toysrus.com, include buy one, get one for 40 percent off on Disney Infinity and Skylanders Trap Team items, certain Disney Frozen toys, and more.

Toys “R” Us will also provide exclusive, early access to Black Friday deals on more than 100 items, both in-store and online, to Rewards “R” Us members beginning November 23. Not only can Rewards “R” Us members accumulate points on their purchases, those points can be applied to Toys “R” Us shopping into the new year.

In addition, throughout November and December, “R”Us credit cardholders are eligible to receive discounts off Toys “R” Us purchases when using their “R”Us credit card in-store on Thursdays, including Thanksgiving. Through December 20, existing cardholders can also save 10 percent every Saturday when they use their “R”Us credit card in-store.

Finally, the majority of Toys “R” Us Thanksgiving Weekend deals will be available starting on November 26 at 10 p.m. ET at toysrus.com/blackfriday.

Macy’s BalloonFest Shows Off Giant Inflated Versions of Popular Toys

BalloonLineupOn Saturday, kids product luminaries such as Eruptor from Activision’s Skylanders, Mattel’s Thomas the Tank Engine, the Red Mighty Morphin Power Ranger, and Pokemon International’s Pikachu crossed paths—though not literally—at Macy’s BalloonFest in Queens, N.Y. The event, which took place at Citi Field, featured a test flight of the newest giant character balloons that will premiere at the 88th Annual Macy’s Thanksgiving Day Parade.

A total of six new character balloons took flight for the first time, directed by Macy’s flight management team and handled by hundreds of volunteers. The newest balloons include Thomas the Tank Engine, the largest and heaviest balloon ever to be featured in the parade; the Weinstein Company’s Paddington, which at 77.5 feet is the longest balloon to date; and Eruptor, which features a paint job requiring more than 40 gallons of fluorescent paint and five barrels of glitter.

GoldieBlox Joins the 88th Annual Macy’s Thanksgiving Day Parade

GoldieBlox FloatGoldieBlox will bring its design and engineering toys to life at the 88th Annual Macy’s Thanksgiving Day Parade. The toymaker’s new float, titled The Girl-Powered Spinning Machine, will transform GoldieBlox toys into larger-than-life form in an elaborate, creative, and brightly colored machine.

“The Macy’s Thanksgiving Day Parade is an iconic celebration and we’re thrilled to join the line-up this November with the first-ever float that is specifically designed to showcase the principles of engineering,” said Debbie Sterling, the founder and CEO of the company. “Macy’s Parade floats are the ultimate engineering spectacle, and relatable to kids everywhere. We can’t wait!”

The engineers and craftspeople at Macy’s Parade Studio worked closely with the GoldieBlox team to design and build the float as three distinct stages. It will use kid power to spin, pull, and rotate a myriad of elements from giant pinwheels and parachutes to jogging wheels.

Saban’s Red Mighty Morphin Power Ranger Joins 88th Annual Macy’s Thanksgiving Day Parade

Oct7.SabanFans will see the all-new legendary Red Mighty Morphin Power Ranger at the 88th annual Macy’s Thanksgiving Day Parade this November. The Power Ranger’s debut at the parade will mark the first-ever Power Ranger balloon.

The parade will air nationwide on November 27 from 9 a.m. to noon in all time zones.

COMMENTARY: Will Black Friday Need to Be Rebranded?

by David E. Johnson, CEO of Strategic Vision, LLC

The Christmas holidays and toys are synonymous. Indeed, toys and the Christmas season are a tradition. Another holiday tradition is Black Friday, the traditional start of the holiday shopping season. Yet over the past several years, Black Friday has started to lose its meaning with retailers pushing opening hours ever earlier. Now many retailers are opening on Thanksgiving Day, and pushing the envelope to see how early they can open on that holiday. This is an attempt in some aspects to rebrand the holiday shopping season and establish Thanksgiving Day as the start of the traditional shopping season. Retailers are stating that they are responding to consumer demand; yet surveys show that 87 percent of Americans are opposed to retailers being open on Thanksgiving Day (even though they frequent the stores).

So what would be a smart strategy for the toy industry as this happens? Should toy stores open on Thanksgiving? Should toymakers make a strong push for Thanksgiving Day sales? Is Black Friday over and should everyone jump on the Thanksgiving Day bandwagon? The answer to these questions is a resounding no. [Read more...]

Delta Children Gives Thanks to Families of Soldiers

Delta ChildrenIn the spirit of Veteran’s Day and Thanksgiving, Delta Children gave thanks to those who sacrifice so much for the safety of our country by orchestrating a crib donation to the families of soldiers at Fort Drum. By teaming up with Golfers in Support of Our Troops, the two organizations will distribute cribs to the 2nd Battalion 87th Infantry Regiment to help ease the stress and holiday budgets for these families.

Delta Children recognizes the difficulty military families often face in preparing for a newborn while anticipating deployment, so as part of their Safe Sleep $1,000,000 crib giveaway campaign, Delta Children has not only committed to providing the highest product safety standards, but also to providing a safe-sleep environment for children.

Major Toy Retailers Welcome Shoppers on Thanksgiving with Black Friday Deals

ToysRUsLogo copyThis Thanksgiving, Toys “R” Us nationwide stores will open at 5 p.m. on November 28, so parents and gift-givers can get a head start on their holiday shopping. Promotions include four-hour deals, as well as Thursday through Sunday discounts on toys, games, and tablets.

Shoppers can plan their strategies as early as November 24 on the Toys “R” Us Facebook page, and a 28-page circular is set to arrive in newspapers across the country on the Wednesday before Thanksgiving. Meanwhile, for the first time, customers can shop the majority of Thanksgiving weekend deals online at toysrus.com/blackfriday starting at 12:01 a.m. on Thursday.

Those shoppers who spend $75 or more between November 28 and 29, at Toys “R” Us or Babies “R” Us, will receive a $10 redeemable coupon that’s valid in-store or online between December 1 through December 7. [Read more...]

Walmart Kicks-off Black Friday Events Starting at 10 p.m. on Thanksgiving

Walmart has released its Black Friday circular to shoppers on Facebook and Walmart.com to help families plan their holiday shopping. Items from electronics to gaming consoles and toys will be available during three shopping events.

Walmart’s Black Friday events will be held at the following times:

  • 10 p.m. on Thanksgiving Day (Nov. 24) –Toys, Home, and Apparel
  • Midnight on Black Friday (Nov. 25) – Electronics
  • 8 a.m. Nov. 25 through the weekend – Gifts for the entire family

“Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” says Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “By sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.”

In addition, all day long on Thanksgiving, shoppers can get online-only specials and save with free shipping options.

Walmart is also helping shoppers plan their in-store shopping strategy by making available store-specific maps on Facebook. To access the map, shoppers need to find their favorite store by clicking on the “My Local Walmart” application on Walmart’s Facebook page.

Walmart also promises to match the price of any local competitor’s printed ad for an identical product, including matching competitor’s deals for the day after Thanksgiving.