Disney Interactive and Marvel Entertainment are assembling a group of iconic super heroes for Disney Infinity: Marvel Super Heroes, which will feature more than 20 new interactive figures, as well as original storylines by Marvel comic writer Brian Michael Bendis. Developed by Avalanche Software, the game includes an all-new Toy Box mode, making it easier for players to create and share with family and friends.
Marvel Entertainment LLC and C-Preme Ltd. partnered for an innovative helmet line that combines 3-D designs with Marvel Super Heroes. Each helmet will represent one character’s core iconography, which means kids can have a replica of Thor’s winged helmet or one with Captain America’s indestructible shield embossed on it. All designs are made using stylized imagery, making protective gear look and feel cool.
The Avengers and Spider-Man will also take new protective form in February, leading to the release of Marvel’s Captain America: The Winter Soldier in April and Columbia Pictures’ The Amazing Spider-Man 2 in May.
Innovative toymaker Zuru has announced that it will be creating Creepeez wall crawlers featuring Marvel’s characters from both Spider-Man and The Avengers. The official, Marvel Creepeez hit stores this month at Toys “R” Us and Dollar General stores across the country.
The line will feature fan favorites, including The Hulk, Iron Man, and Captain America, all with creepy sticky feet and the ability to tumble down walls while performing stunts or racing against one another.
Bob Chapek, president of Disney Consumer Products, has just been added to the lineup of industry professionals slated to speak at this year’s annual PlayCon, which will be held in Scottsdale, Ariz. from May 6 through 8.
Chapek will share his vision for driving future growth at Disney Consumer Products. He will also discuss the recent acquisition of Lucasfilm and the integration of Star Wars into the portfolio of franchises, which includes Disney Princess, Toy Story, and The Avengers.
For more info on PlayCon and its speakers, click here.
Vans and Marvel Entertainment LLC have announced a footwear collection featuring the most iconic Super Heroes of all time coming exclusively to Journeys retail locations throughout the U.S. this month. The collection will launch with Iron Man and Spider-Man, each individually depicted on Vans Classic silhouettes for adults, kids, and toddlers, with a second delivery in March featuring The Avengers. [Read more...]
Round 2 and Captain Action Enterprises announce the launch of a licensed Marvel costume set for Dr. Evil, marking the first time this 1960s character will be able to transform into a Marvel villain. The first look, a 1:6 scale Loki costume set, will launch in August.
The costume sets come in two versions. The Toys “R” Us-exclusive Loki costume set includes the Loki costume, complete with a mask, boots, a staff, a helmet, a belt, newspaper, and gloves. The deluxe set adds bonus accessories, including gloved hands, Uru Chains, a goblet, and a Hawkeye tunic and harness.
In addition to the Loki attire, Round 2 and Captain Action Enterprises will release a Thor uniform and accessory set to pair with the Captain Action figures that launched earlier this year. Thor and Loki, Thor’s adoptive brother and the God of Mischief, battled multiple times throughout Marvel’s Journey into Mystery series. They will battle on-screen this summer in Marvel’s The Avengers.
The Dr. Evil figure and both costume sets will be available at Toys “R” Us, hobby stores, and at www.autoworldstore.com.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Bravo Sports Corporation has expanded its licensed products division by announcing its partnership with Marvel Entertainment to bring Avengers skateboards to the mass market in time for the summer release of Marvel’s The Avengers.
The skateboard collection features the fictional superhero team of Iron Man, Incredible Hulk, Captain America, and Thor, highlights. A 21-inch skateboard was made available in January, and the 28-inch skateboard will be available in March, at Toys R Us. The skateboards come in the following themes, Team, Assemble, Rescue, and Lightning.