China Toy Fair


The Band Craze Gets App, Published

Simon & Schuster Children’s Publishing has announced the release of The Band Book, a book dedicated to the rubber band craze that is popular with kids today. The Band Book features funny pictures, trivia, and an “Ultimate Collector’s Checklist” that includes a complete listing of all bands.

Additionally, Simon & Schuster is releasing The Band App for the iPhone, iPod Touch, and iPad. The App allows users to blend bands together to create their own unique designs and then share their creations with friends.  The Band App can be bought on the Apple App Store for 99 cents, and both The Band App and The Band Book can be purchased at http://pages.simonandschuster.com/thebandapp.