China Toy Fair


Aquarius Entertainment Signs Agreement with Hasbro, Expands into Toys and Games

LLC2NMRDC_PLAY24Aquarius Entertainment Merchandise (aka NMR Distribution America) has transitioned from a poster, calendar, and gift vendor to a toy and games gift resource. Its top-performing products include playing cards and puzzles in the game category and desk top standees, lunch tins, and tin signs in the gift category. A DC Comics board game is currently in development.

My Little Pony poster displayer, exclusive to Hot Topic stores.

My Little Pony poster displayer, exclusive to Hot Topic stores.

Recently, Aquarius entered into a licensing agreement with Hasbro to create a range of collectible classic lunch box tins, playing cards, tin deck sets, funky chunky magnets, and posters and décor featuring Hasbro’s classic brands, such as My Little Pony, Transformers, Mr. Potato Head, G.I. Joe, Monopoly, and Candyland. Products are now available on specialty retail shelves.

Aquarius/NMR also holds licenses including Marvel, the Beatles, Coca-Cola, and more.

COMMENTARY: Help! Kids Should Know the Beatles Too

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The Fab Four: George, Ringo, Paul, and John

I was commuting to work yesterday, minding my own business, when I heard a teenager telling her friend that her strawberry-themed bracelet symbolized her favorite song “Strawberry Fields” by Twintapes. Now as a rule of thumb, I normally tune out every single thing that I hear on the subway, but this particular statement stopped me in my tracks. To say that I am an avid Beatles fan is like saying that the band was “a little popular.” I have obsessed over their music for as long as I can remember, and I will stop there because I could go on and on for days on the topic. The band changed my life and made me fall in love with rock ‘n roll at a very young age, and it breaks my heart to know that teenagers and kids are being robbed of the tunes that made me love music.

The Beatles Yellow Submarine, released in 1999

The Beatles Yellow Submarine, released in 1999

This Beatles-oblivious teenager could not possibly go on thinking that one of the greatest songs of all time was written and recorded by the Twintapes, and this problem should be addressed in the future—for all our sakes. Presently, I have seven girlfriends expecting babies and a brand-new nephew—I know, there is something in that Alabama water—so I feel that it’s my duty to make sure that they are brought up listening to “Come Together,” “Revolution,” “Hey Jude,” and “She Loves You.” I want them to recognize the phrase, “We all live in a yellow submarine,” and I want them to know who wrote “Strawberry Fields Forever.” I took it upon myself to find kid-appropriate methods of Beatles introduction. [Read more...]

USAopoly Introduces Beatles Scrabble Board Game

The Scrabble Beatles Edition makes its debut this fall, giving Beatles fans an opportunity to interact with the Fab Four in a whole new way. The Scrabble Beatles Edition fits the bill for fans who have a way with words.

Completely customized with Anthology-informed design, the game sports black Scrabble letter tiles, a themed tile bag and specialized grey racks. And what makes this game really unique? The Scrabble game can still be played the traditional way, but fans can now infuse Beatles-inspired words into their game play for an altogether different Scrabble experience. Twenty-six HELP! cards accompany this alternative game play allowing players opportunities to impact scoring, strategy, and their opponent’s fates.