The Bridge Direct promoted senior executive Stephen Chernin to company president effective immediately. In his new role, Chernin will continue to manage all aspects of The Bridge Direct’s business, including Basic Fun and Good Stuff divisions. All sales, marketing, and licensing teams will report directly to Chernin.
Previously, Chernin was the executive vice president of Basic Fun and Good Stuff divisions for 15 years. Chernin was instrumental in forging licensing partnerships and spearheads global sales efforts in Hong Kong.