AG Properties Launches Strawberry Shortcake Program in Nordic Region

strawberry shortcakeStrawberry Shortcake will see a dramatic expansion across Denmark, Finland, Norway, Sweden, and Iceland this fall, thanks to a new licensing deal between AG Properties (AGP) and strategic partner Tactic Games. They will produce and distribute a variety of publishing products, games, and puzzles, and will serve as distributor in the Nordic region for the new core toy line produced by The Bridge Direct featuring all new packaging.

The deal was handled by local agent Alicom Licensing acting on behalf of AGP.

All products will be distributed via direct selling, book clubs, specialty stores, book stores, supermarket and grocery, hypermarket, mass market, department, duty-free stores, game specialty, novelty, and toy stores.

License to Build: Familiar Properties Fill Up the Shelves of the Construction Aisle

This article was originally published in the July/August 2014 issue of The Toy Book. To read the entire digital issue, click here.

The construction play pattern has always allowed kids to create buildable worlds and adventures straight from their imaginations. But with a recent surge of licensed toys entering the category, kids are able to build more and more familiar worlds based on their favorite existing properties. According to The NPD Group, dollar sales of licensed building sets grew by 6 percent from 2011 to 2013. As the world becomes more multi-media driven, licensed properties are deeply integrated into kids’ daily lives. Established building toy companies, as well as those looking to get their feet wet in the category, are jumping on the bandwagon with characters and environments that are already a staple among kids—and even collectors. [Read more...]

Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

GP Flair Distributes WWE Construction Toys, Play Sets from The Bridge Direct in UK, Ireland

wweGP Flair has announced that it will be the new UK and Ireland distribution partner for a new range of WWE construction figures and play sets. The new collection, manufactured by U.S. toy company The Bridge Direct, is expected in stores in the late summer.

Designed and manufactured by the Bridge Direct, under the banner “C3” (create, construct, and connect) the new collection will include universally compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE Superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: The Desolation of Smaug

TheHobbit

Warner Bros. Consumer Products has teamed up with their global licensees to create an array of offerings inspired by the second film of The Hobbit Trilogy, The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Global licensees include partners across multiple categories, including toys, apparel, and publishing.

Co-master toy licensees The Bridge Direct and Vivid Group will offer an assortment of detailed action figures, collector’s figures, and role play accessories that bring the films’ characters and epic quests to life. Also supporting the film are Lego with adventure-filled building sets, physical effects house Weta Workshop with replicas based off of those Weta created for the film, The Noble Collection with high-end collectibles, Ravensburger with puzzles, HarperCollins Publishers with detailed companion books, Bioworld with apparel for all ages, and Rubies Costume Co with costumes, accessories and dress-up clothes, among others. Products inspired by the film will be available at retailers worldwide, with select offerings also available at HobbitShop.com.

COMMENTARY: It’s a Bird! It’s a Plane! It’s Flying Superman Toys!

For decades, Superman has captured our imagination with his powers, one of the best-known being flight. Yet not many toys have focused on this aspect of Superman to create something fun and exciting. Luckily, thanks to this summer’s Man of Steel movie, The Toy Book received quite a few Superman items, some of which made good on the promise of taking playtime to new heights. I’m happy to share these flight-centric toys with you.

Superman Man of Steel Flight Speeders: Solar Force Launcher: “Faster than a speeding bullet” is often used to describe just how fast Superman is. Thanks to Mattel‘s Solar Force Launcher, he doesn’t travel quite that fast, but he’s fast enough, and can traverse a decent distance when he comes soaring out of this lightweight toy, which resembles an alien spaceship from Man of Steel. The cockpit on top swings open to allow any 3.75-inch Superman figure from Mattel to be placed inside. However, in the event that there’s an emergency at the far end of the backyard, pressing the plunger shoots a Superman foam figure in trouble’s direction. Superman launcher [Read more...]

WWE and The Bridge Unveil New Construction Toy Line

WWE has signed an exclusive, multi-year agreement with The Bridge Direct to develop and market construction toys based on WWE events and characters. The agreement marks the first time WWE will enter the construction toy category. Targeted to WWE fans between the ages of 4 and 14, the comprehensive line includes figures, accessories, and construction bricks, bringing WWE’s action-packed events and superstars to life. The WWE construction toys are expected to roll out at major mass retailers next spring.

The Collective Taps Play Visions for Juicy Line of Annoying Orange Novelty Products

Things are about to get sticky for Annoying Orange and his kitchen pals. Leading entertainment management and production company The Collective has partnered with Play Visions, a leading provider of novelty items, to produce new lines, including stickers and temporary tattoos, inspired by Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group (TJLG), the licensing agent for the Annoying Orange brand in North America. [Read more...]

Annoying Orange Expands into the Novelty Gift and Holiday Categories

The Collective has partnered with Back Stage Pass, Inc., a division of Classic Imports, Inc., and Kurt S. Adler, Inc., for decorative and novelty gift products inspired by the Cartoon Network series, Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group. [Read more...]

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: An Unexpected Journey

Calling all fans of Middle-earth—Warner Bros. Consumer Products (WBCP) has teamed up with a slate of global licensees to capture the adventure of the blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). [Read more...]