Tech 4 Kids and The Bridge Merge

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Strategic Partnership Aims to Yield Growth and New Opportunities

The toy industry is known for its mergers and acquisitions. They say no one leaves the toy industry—they just move around. One of the main reasons for this is the opportunity for growth. While some companies grow slowly but steadily with a hit here and a hit there, some of the most successful companies in this industry got to where they are via strategic acquisitions or mergers. Toy industry giants such as Mattel, Hasbro, Spin Master, and Jakks Pacific show how vital these moves are to taking a company to the next level.

The first, critical step is finding a complementary, like-minded company with which to merge. Brad Pedersen, president and CEO of Tech 4 Kids, and Jay Foreman, president and CEO of The Bridge Direct, met at toy industry event PlayCon several years ago, where they were introduced by a mutual colleague. [Read more...]

Annoying Orange to be Showcased at Toy Fair

Annoying Orange will be making an appearance at the American International Toy Fair in New York this February.  Created by Dane Boedigheimer, Annoying Orange took the Internet by storm when it debuted on YouTube in October 2009, and since then it has racked up more than one billion total views with more than 2.4 million YouTube channel subscribers. [Read more...]