China Toy Fair


The Friend Group Acquires Majority Stake in Green Toys Inc.

GreenToysPrivate investment firm The Friend Group has acquired a majority stake in Green Toys Inc., a manufacturer of eco-friendly, socially-responsible children’s products.

As a strategic investor and active partner, The Friend Group, which has had success in the consumer products industry, brings decades of experience in manufacturing, operations, and executive leadership. Green Toys has experienced considerable growth since co-founders Robert von Goeben and Laurie Hyman founded the company in 2007.

Howard Friend will join the company as chief executive officer; Von Goeben will maintain his duties as president and chief creative officer; and Hyman will continue as the company’s vice president of marketing.