Bright Starts Announces New Products, Honors Mom at NYC Event

Bright Starts, an infant brand under the Kids II family, revealed its newest products and also honored its 2011 Pink Power Mom in a special celebration at The New Museum in New York City last week.

Included in the new products were three additions to the InGenuity line: the washable Playard (SRP $139.99), the Sway Seat (SRP $119.99), and the Chair Top High Chair (SRP $54.99).

Bright Starts also introduced Having a Ball, its first-ever product line geared towards the six-to-36 month age range. The seven new toys all retail for under $49.99 and aim to engage toddlers in a fun combination of learning and ball play.

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