China Toy Fair


Lego The Hobbit Dwarfs All Previous Lego Games

LegoHobbitThe new Lego The Hobbit game–inspired by the two films, The Hobbit: An Unexpected Journey and The Hobbit: The Desolation of Smaug, as well as the collection of Lego The Hobbit construction sets–is available now across North America for the Xbox One and Xbox 360, PlayStation 4 and PlayStation 3, and Nintendo 3DS. The game will be available for the Nintendo Wii U on April 22.

Lego The Hobbit features key locations from the film, including Bag End and High Pass over The Misty Mountains. In addition, this will be the first Lego game to utilize a loot system, in which Lego studs representing a variety of materials can be for crafting items. Published by Warner Bros. Interactive Entertainment and developed by TT Games, Lego The Hobbit will be available on all platforms.

A main new feature of the game allows players to utilize dwarves’ combined abilities such as buddy fighting, two-player attack, staff climb, mace swing, and belly bounce to help them fight Orcs and fouler things. There’s also an easy access drop-in, drop-out gameplay option available on the consoles. Together players will navigate 16 levels, unlock more than 90 playable characters, and partake in treasure quests–the most diverse number of any Lego video game to date.

Warner Bros. Consumer Products Unveils Worldwide Licensing Program for The Hobbit: The Desolation of Smaug

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Warner Bros. Consumer Products has teamed up with their global licensees to create an array of offerings inspired by the second film of The Hobbit Trilogy, The Hobbit: The Desolation of Smaug, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). Global licensees include partners across multiple categories, including toys, apparel, and publishing.

Co-master toy licensees The Bridge Direct and Vivid Group will offer an assortment of detailed action figures, collector’s figures, and role play accessories that bring the films’ characters and epic quests to life. Also supporting the film are Lego with adventure-filled building sets, physical effects house Weta Workshop with replicas based off of those Weta created for the film, The Noble Collection with high-end collectibles, Ravensburger with puzzles, HarperCollins Publishers with detailed companion books, Bioworld with apparel for all ages, and Rubies Costume Co with costumes, accessories and dress-up clothes, among others. Products inspired by the film will be available at retailers worldwide, with select offerings also available at HobbitShop.com.

Warner Bros., TT Games, and Lego to Create Lego The Hobbit

WBIE_Color_LowResWarner Bros. Interactive Entertainment, TT Games, and The Lego Group are making a new addition to the Lego videogame series: Lego The Hobbit. The game will bring filmmaker Peter Jackson’s The Hobbit: An Unexpected Journey, and the upcoming The Hobbit: Desolation of Smaug to life as players are taken on quests and adventures throughout Middle-earth, joining Bilbo Baggins, Gandalf the Grey, and Thorin Oakenshield and Company.

Players will even visit key locations from the films, including Bag End, Bilbo’s Hobbit-hole in Hobbiton, as they solve countless puzzles, partake in treasure quests, and battle with orcs, trolls, and other foul things.

Lego The Hobbit is currently being developed by TT Games and will be available on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, PlayStation Vista, Wii U, Nintendo 3DS, and Windows PC and Mac, next year.