China Toy Fair


Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Warner Bros., TT Games, and Lego to Create Lego The Hobbit

WBIE_Color_LowResWarner Bros. Interactive Entertainment, TT Games, and The Lego Group are making a new addition to the Lego videogame series: Lego The Hobbit. The game will bring filmmaker Peter Jackson’s The Hobbit: An Unexpected Journey, and the upcoming The Hobbit: Desolation of Smaug to life as players are taken on quests and adventures throughout Middle-earth, joining Bilbo Baggins, Gandalf the Grey, and Thorin Oakenshield and Company.

Players will even visit key locations from the films, including Bag End, Bilbo’s Hobbit-hole in Hobbiton, as they solve countless puzzles, partake in treasure quests, and battle with orcs, trolls, and other foul things.

Lego The Hobbit is currently being developed by TT Games and will be available on Xbox One, Xbox 360, PlayStation 4, PlayStation 3, PlayStation Vista, Wii U, Nintendo 3DS, and Windows PC and Mac, next year.

The Bridge Direct Launches “The Hobbit” Toy Collection

The Bridge Direct Inc. launches The Hobbit toy collection for all ages. The collection includes, 3.75-inch figures, 6-inch figures, collector packs, and role-play accessories. The first film in the trilogy, The Hobbit: An Unexpected Journey, inspired the collection. The film is a production of New Line Cinema and Metro Goldwyn Mayer Pictures. The toy collection is available at major retail stores nationwide.