The Joester Loria Group partners with Penguin Young Readers Group, The World of Eric Carle Licensees

VHC Day tissueThe Joester Loria Group, the exclusive global licensing agent for The World of Eric Carle, has collaborated with Penguin Young Readers Group on the third annual Very Hungry Caterpillar Day on March 20, celebrated in the U.S. and the UK.

A brand new Very Hungry Caterpillar iOS app, The Very Hungry Caterpillar and Friends Sticker Book, from Night and Day Studios, launched today. The app taps into kids’ creativity and features all of the favorite characters from The Very book series.

Check out more news below!

  • The Very Hungry Caterpillar will be the featured property of the in school Book It! Programs Give Me 20 Reading Challenge, held from March 4 through April 26, reaching more than 14 million students in 38,000 elementary classrooms annually.
  • The Very Hungry Caterpillar will be visiting Macy’s in Herald Square, New York City for Family Fun day on March 25 from 2 p.m. to 4 p.m.

Joester Loria Group Brokers Deals for The World of Eric Carle

The World of Eric Carle has renewed its license with master toy partner Kids Preferred for an additional four years in a deal brokered by The Joester Loria Group.

Kids Preferred has been a partner for more than 7 years with successful programs consisting of plush, plastic, and wood developmental toys in retail accounts including Babies “R” Us, Buy Buy Baby, Kohl’s, Sears, and Barnes & Noble. Kids Preferred continues to develop a wide range of innovative toys that encourage early developmental skills and playful learning for infants and toddlers. New introductions and expanded retail programs this year will include the following Target, Kohl’s, and Babies “R” Us. [Read more...]

The Collective Taps Play Visions for Juicy Line of Annoying Orange Novelty Products

Things are about to get sticky for Annoying Orange and his kitchen pals. Leading entertainment management and production company The Collective has partnered with Play Visions, a leading provider of novelty items, to produce new lines, including stickers and temporary tattoos, inspired by Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group (TJLG), the licensing agent for the Annoying Orange brand in North America. [Read more...]

Annoying Orange Expands into the Novelty Gift and Holiday Categories

The Collective has partnered with Back Stage Pass, Inc., a division of Classic Imports, Inc., and Kurt S. Adler, Inc., for decorative and novelty gift products inspired by the Cartoon Network series, Annoying Orange. The deals were brokered on behalf of The Collective by The Joester Loria Group. [Read more...]

Discovery Communications and Wendy’s Introduce Animal Planet Augmented Reality Games to Kids’ Meals

Discovery Communications and Wendy’s partnered to bring an augmented reality game to Wendy’s Kids’ Meals. On October 8, Wendy’s began distributing Animal Planet-themed Kids’ Meal premiums, featuring an augmented reality overlay, with the purchase of a Kids’ Meal.

The premiums feature one of five animals: a dog, cat, parakeet, chameleon, or fish. From a dog catching a disc to a cat purring, each toy will showcase a trait of the specific animal. The augmented reality experience features the same pets received in the Kids’ Meal and allows kids to play games from a desktop, as well as a mobile device through iTunes and Google Play. Fun and educational, each game of virtual play is differentiated among the five pets and incorporates each animal’s natural play patterns.

In addition to these Animal Planet premiums, participating Wendy’s will distribute coupons for a special offer on Animal Planet products, available at Toys “R” Us. Wendy’s will support the Animal Planet Kids’ Meal promotion with extensive in-restaurant marketing in more than 6,000 Wendy’s locations nationwide, which will include signage, branded Kids’ Meal bags, and window clings, as well as a presence on Wendys.com.

The deal was brokered on behalf of Animal Planet by its North American licensing agent, The Joester Loria Group.

The Collective Taps Sakar International for New Line of Annoying Orange Electronics

The Collective has partnered with Sakar International for a line of electronic devices and accessories inspired by Annoying Orange, star of a new Cartoon Network series. The deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for the Annoying Orange brand.

The collection of Annoying Orange electronic products to be created by Sakar will include earbuds, headphones, talking camera cases, clock radios, and cases for iPads, iPhones, and iPod Touch.  Items will range in price from $9.99 to $49.99 and will debut at Toys “R” Us and other retailers nationwide in time for the upcoming holiday season.

Sakar joins the first wave of partners for the Annoying Orange licensing program. A master toy deal has been reached with The Bridge Direct, Inc., for a line of talking, plush clip-ons, and collectible figures are available at specialty retailers, including Toys “R” Us. Annoying Orange apparel and accessories for young men and juniors, from Hybrid Apparel and LF USA, are now available at retail. Costumes from Rubies Costume Company will debut this fall.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Pinkalicious Partners with Burger King Corp for Program Promotion

The Joester Loria Group, licensing agency for Pinkalicious, announces a partnership with Burger King Corp. (BKC) for a springtime promotion known as the BK Crown Program. During this time, customers will receive one of six Pinkalicious-themed premiums with the purchase of a kids meal, which range from tiaras and wands to dolls and jewelry. BKC will support the Pinkalicious promotion with an online presence on BKCrown.com which will showcase interactive Pinkalicious fun and games. The promotion began April 23 and will end on June 3

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Winfat to Manufacture Baby Genius ELAs

Pacific Entertainment Corporation is partnering with Winfat Industrial Co., Ltd. in a new licensing deal that will grant Winfat the rights to manufacture electronic learning aids (ELAs) for Pacific Entertainment’s Baby Genius brand. The ELAs will include bilingual preschool laptop computers and learning boards for distribution to mass-market and mid-tier retailers, ecommerce, specialty toy stores, and book stores throughout the U.S.

The deal will run through 2013, and the first line of products is expected to release next spring. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the deal.